Tried and Tested Best Practices for SEO (Search Engine Optimization) for better ranking on all search engines (Google / Yahoo / Bing) and high quality traffic for better sales!

1. SEO (Search Engine
Optimization) Best Practices
By NewFunda.com
Website Development > SEO > SEM > Since 2002

2. Key SEO Factors
Keywords
Links
Content
Scripts / Code
CMS
Sharing and Submission
Search Algorithm & Learning
More
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3. SEO – On Page Factors – Keywords
What’s the importance?
The name has it all, it’s a key-word or the way you are
being mapped / identified on the WWW.
Where to Put?
To place in Title, Headings (H1, H2 etc), Anchor, ALT
attributes and Meta Tags
In URL’s and Domain name
What to Take Care?
Use should look natural and not spamming / Stuffing.
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4. SEO – On Page Factors - Links
What’s the importance?
A ‘relevant’ Link is a vote. And Search Engines find a winner by
votes and authority. Traffic via any web property for the keyword you
are looking for is important.
How to Optimize Links?
To place ‘relevant’ keywords in Anchor Tags ( hyperlink’s text),
invite more incoming links and avoid those going out!
Sitemaps and internal links should be easily crawlable and folders
less ‘deep’
What to Take Care?
Less outgoing links and more incoming links welcome.
Excessive Link building can trigger spam filters and cause penalties
in SERPs.
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Reserved.

5. SEO – On Page Factors - Content
What’s the importance?
Content is the King and relevancy is what make it Unique and Loving ☺
How to stand out of competition?
Be unique, have ‘relevant’ and ‘unique’ content on each page (atleast 250
words is recommended) meant for the same. Remember search engines
rank ‘pages’ and not websites.
Have a tried and tested keyword saturation is also a key.
Freshness factor with UGC (User Generated Content) is a success funda.
What to Take Care?
Easy flow of language keeping the end user in mind.
Clear Navigation, content placement and balance should be maintained.
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Reserved.

6. SEO – On Page Factors – Scripts & Code
Why scripts?
You need scripts and code for functionality and adding dynamic
content. It’s a must for many websites and cannot be compromised.
Scripts and Search Bot?
Many search engine programs (robots or bots) read a page from top
to bottom, left to right. For them the overall page has text. Content to
Script ratio is a crucial factor.
What to Take Care?
Call the scripts externally and avoid having all code on the page
itself.
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Reserved.

7. SEO – On Page Factors – CMS
What is a CMS?
Content Management Systems(CMS), meant to make your website
content management easy are a great tool for websites running in
thousands of pages and for those who create a page on the fly.
How CMS and SEO are related?
CMS can be a boon or bane depending on how to use it and how
the CMS is tweaked for SEO content optimization including the
power to handle dynamic URL’s.
What to Take Care?
Ensure that the outcome is Search Engine friendly.
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8. SEO – Off Page Factors – Sharing and
Submissions
What’s the role of Sharing and Submission?
Off Page SEO has it trust based on generating incoming
links and sharing and submitting URL’s, articles, PR etc
to web as well as social properties is the key.
How to share and submit effectively?
Submit your link, article & URL’s to legitimate sites after
outlining a course of action.
What to Take Care?
Beware of automated softwares and bad neighborhood.
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9. SEO – Search Algorithm & Learning
How search Algo play a part in SEO?
As per popular understanding search engine (like Google) rank a
page basis 150+ factors and every change and update in this regard
is important as it will have some effect on pages, ranking, traffic and
SEO overall.
What to learn with Search Algorithm and Use it?
Taking effective or corrective steps, being a step ahead of others
and take the early movers advantage.
What to Take Care?
Over optimization and half knowledge can be dangerous. Believe on
your experience and experiments if you don’t wish to consult a
search marketing company
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10. SEO - More
Every business decisions is crucial and in most
cases it’s not advisable to take high risks unless
a search expert is with you.
We at NewFunda.com can help you focus on
your core business while we ensure Best
practices and scientific approach for your better
ranking and leads growth.
Reach out to us at sales@newfunda.com or visit
www.NewFunda.com for more details.
© 2012. www.NewFunda.com All Rights
Reserved.