3. Principles
•Safe for those who want to
cycle
•Better walking
environment
•Public realm
improvements
•Removal of rat running
from residential areas
•Main roads - protected
cycle facilities for 8 - 80
4. Bid summary - Programme
•Villagisation - filtered
permeability & traffic
calming
•Cycle Super Highway
•Secondary Town Centres
•Complementary
Measures
13. What does it look like?
Secondary TownSecondary Town
14. What does it look like?
Secondary TownSecondary Town
15. What does it look like?
Secondary TownComplementary
16. What does it look like?
Secondary TownComplementary
17. What does it look like?
Secondary TownComplementary
18. Public engagement: council
• stakeholders meetings
• perception surveys -
commonplace
• community workshops
• consultation drop ins
• consultations -
commonplace & paper
• on street kiosk
• microsite
• monthly e-news
• fortnightly WF newspaper
20. Campaigning: WFCC
• Strategic
• programme & priorities
• processes
• design guide & standards
• Technical support
• infrastructure team
• early scheme development
• consultation response
• scheme design detail
• snagging list
• Website
• Mini Holland FAQ & Evidence
• Key issues & successes
• Event support
21. Campaigning: We Support MH
•Supporting village
campaigns
•Communicating key
public issues to council
•Commonplace feedback
•Strategy meetings
•Attending workshops &
drop ins
•Photos
22. Campaigning: We Support MH
•On street conversations
•Fliers, posters
•Social media
• Website, facebook,
twitter
• positive messages, facts
• MH schedule
• countering myths
• promoting engagement
exercises & consultations
23. Key challenges
• Programme
• Scale & speed -> top down
• Village pilot – conservative
• Car centric culture - target for
outsiders
• Bike lash -> WFCC low profile
• Local business – multiple threats
• Cultural factors – public &
political
• Social media myths &
misinformation
• Council engagement for first 9
months
24. Learnings & transferability
•Promote compelling vision
• inclusive, vibrant, multi
sensory
• evidence based
• public health solutions helps
sell to fence sitters eg obesity
in young, pollution
•Smart language- Seattle
• people who cycle
• modal filters (aka road
closures)
25. Learnings & transferability
• Design interventions to maximise
support
• Irrelevant to most if focus on cycling
• appeal to all active travel modes
• budget for public realm enhancements
• High quality pilots
• that other residents/businesses will lust after
• before and after monitoring, photos/video
• Cultivate local supporters
• Families, young people, carfree, school run
• Data is valuable
• Monitoring - motor traffic in residential areas
• ONC, Census, Health Needs Assessment
• Surveys
26. Learnings & transferability
Social media strengths
•Facebook
• explaining
• countering untruths
• positive stories
•Twitter
• great for broadcasting good news
• rubbish for discussion
•Websites
• fundamentals & details
27. Learnings & transferability
Council ethos
• Political and officer commitment to
excellence, leadership
• buy in/recruit to resolve skills gap
• watertight processes
• agile approach
• learn from successes elsewhere
• Genuine partnership with key
stakeholders in community & user
groups
• open to feedback
• engage at feasibility, consultation,
detailed design
28. Learnings & transferability
Engagement
• Consultations - choice of area is key
• Residents may want their own street
filtered, but not one 3 blocks away
• Wider can ensure more balanced views
• Community events
• expert facilitation
• Anti hijacking– sideline
• Campaigners can support officers
• Explaining to public
• Listening to concerns, seeking common
ground
• Visual media
• photos – kids, elderly, families
• visualisations
• infographics
• maps
31. Learnings & transferability
Campaigners
• multi modal & diverse
• relationship with council
• recognise positive intention
• constructive criticism
• acknowledge successes
• step into the officer’s shoes
• build capacity to reduce
workload, risk of burnout
• fun socials
• Encourage supportive
comms to councillors