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The Relevance of Social To You Today

Deck I used for a social media workshop with the #CRS400 class at Syracuse University London Campus, February 24, 2015.

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The Relevance of Social To You Today

  1. 1. #CRS400 1 The Relevance of Social To You Today Neville Hobson @jangles February 24, 2015
  2. 2. #CRS400 2 • Communicator • Blogger • Podcaster • Test pilot (shiny new objects) • Experimenter • Construction worker • Visualizer • Eternal optimist
  3. 3. #CRS400 3 I’m a digital natural
  4. 4. #CRS400 4 This Afternoon’s Topics 1. Trends and observations 2. Cultural and behavioural shifts 3. Shaping the landscape: where are digital and social communication going? 4. How will all this affect you? – And what are you going to do about it? 5. Let’s create a podcast!
  5. 5. #CRS400 5 GENERAL TRENDS AND OBSERVATIONS
  6. 6. #CRS400 6 Anyone with an opinion and an internet connection can influence someone else about the things you care about.#CRS400
  7. 7. #CRS400 7 http://www.gartner.com/newsroom/id/2819918
  8. 8. #CRS400 8
  9. 9. #CRS400 9 People don't care about the Internet of Things
  10. 10. #CRS400 10 People care about the Internet of Caring Things
  11. 11. #CRS400 11 http://venturebeat.com/2014/10/12/the-doctor-will-see-you-now-through-google/
  12. 12. #CRS400 12 Convergence Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade. http://www.amazon.co.uk/Age-Context-Mobile-Sensors-Privacy/dp/1492348430
  13. 13. #CRS400 13 Imagine going to a meeting with people who do you not know. As you walk into the room, your smartwatch triggers a sensor in the doorway, which now lets everyone in the room know you have arrived. As a portfolio about you flashes in front of their eyes, a quick introduction to each person in the room simultaneously scrolls inside your specially enabled eyeglasses. “ ”http://www.cmswire.com/cms/internet-of-things/a-vision-of-wearable-tech-in-the-workplace-026113.php
  14. 14. #CRS400 14
  15. 15. #CRS400 15
  16. 16. #CRS400 16 http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf
  17. 17. #CRS400 17 Are We Too Complacent?
  18. 18. #CRS400 18 CULTURAL AND BEHAVIOURAL SHIFTS
  19. 19. #CRS400 19 You can’t tell anyone anything new any more. They already Googled it.
  20. 20. #CRS400 20
  21. 21. #CRS400 21 http://vincos.it/world-map-of-social-networks/
  22. 22. #CRS400 22
  23. 23. #CRS400 23
  24. 24. #CRS400 24 Of 16-To-24-Year-Olds Want http://www.forbes.com/sites/victorlipman/2014/09/22/71-of-16-24s-want-wearable-tech-why-dont-i-even-want-to-wear-a-watch/
  25. 25. #CRS400 25 • 80% said wearable technology will be hugely beneficial to people in their daily lives. • 30% felt it will promote even more the divide between information haves and have-nots (or between those with money and those with not enough). • 50% thought that wearable technology is still years away from becoming mainstream • 70% were certain that privacy and information confidentiality will be a big worry as wearable technology becomes more common. http://www.nevillehobson.com/2014/07/09/way-ethics-prethics/ Temperature test
  26. 26. #CRS400 26 http://www.mirror.co.uk/news/technology-science/technology/krispy-kreme-runs-kkk- wednesday-5176082
  27. 27. #CRS400 27 https://twitter.com/CanadaNATO/status/504651534198927361
  28. 28. #CRS400 28
  29. 29. #CRS400 29 http://www.slideshare.net/sap/99-facts-on-the-future-of-business
  30. 30. #CRS400 30 http://www.slideshare.net/sap/99-facts-on-the-future-of-business
  31. 31. #CRS400 31 http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
  32. 32. #CRS400 32
  33. 33. #CRS400 33 http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/
  34. 34. #CRS400 34 SOCIAL MEDIA AND BUSINESS COMMUNICATION
  35. 35. #CRS400 35 Why Should We Care? • Social media has changed how marketing and communication works • It’s an affordable way to get results • It’s rapidly growing • Your peers turn to you for answers
  36. 36. #CRS400 36 = } Drivers Enabler
  37. 37. #CRS400 37 What is your role in such a rapidly-evolving landscape
  38. 38. #CRS400 38 Be… • Relevant • Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous
  39. 39. #CRS400 39
  40. 40. #CRS400 40 This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:  +44 7577 997 222  neville@nevillehobson.com  www.nevillehobson.com  @jangles The Relevance of Social To You Today Neville Hobson @jangles London, February 24, 2015

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