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About Neville Hobson Communicator, blogger, podcaster, based in the UK. Communication consultant. Co-founder of the FIR Podcast Network. Co-host of The Hobson & Holtz Report weekly business show. Presence across the social web especially on Twitter, Google+.
About Neville Hobson A digital natural.
The Gartner Hype Cycle on Emerging Technology, July 2014.
The Internet of Things.
“The doctor can see you now” via Skype. Google search for medical condition could produce a result that lets you connect there and then to a health care provider. Limited trial by Google in the US in 2014.
Drone: the example of a medical package being delivered to a hospital in Germany by courier firm DHL.
Drone: the Millennium Falcon!
The magnitude of upcoming change will be stunning…
The world map of social networks in December 2014.
Top three social networks in 18 countries, December 2014.
Wearable technology in the workplace.
Meet the Apple Watch…
Krispy Kreme’s ‘KKK Wednesday’ faux pas.
@CanadaNATO’s geography lesson for Russia, via Twitter.
Gen Y will form 75% of the workforce by 2015 and are actively shaping corporate culture and expectations.
Shifts: Millennials believe that other consumers care more about their shopping experiences than companies do – and that’s why they share their opinions online. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life.
The new trust deficit – Edelman Trust Barometer 2015.
Two current reputation scandals in the UK: MPs ‘cash for access’ sting by journalists. HSBC’s Swiss tax-evasion shame.
Search engines now used first and most for news – Edelman Trust Barometer 2015.
Let’s record a podcast…
The Relevance of Social To You Today
of Social To
February 24, 2015
• Test pilot (shiny new objects)
• Construction worker
• Eternal optimist
This Afternoon’s Topics
1. Trends and observations
2. Cultural and behavioural shifts
3. Shaping the landscape: where are digital and
social communication going?
4. How will all this affect you?
– And what are you going to do about it?
5. Let’s create a podcast!
Five converging forces –
mobile, social media, data,
sensors and location – are
reshaping our lives and will have
profound effects on each of us
individually, in the workplace and
in our society at large during the
Imagine going to a meeting with people who
do you not know. As you walk into the room,
your smartwatch triggers a sensor in the
doorway, which now lets everyone in the room
know you have arrived. As a portfolio about
you flashes in front of their eyes, a quick
introduction to each person in the room
simultaneously scrolls inside your specially
• 80% said wearable technology will be hugely beneficial to people
in their daily lives.
• 30% felt it will promote even more the divide between information
haves and have-nots (or between those with money and those with not
• 50% thought that wearable technology is still years away from
• 70% were certain that privacy and information confidentiality
will be a big worry as wearable technology becomes more common.
This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
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Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
+44 7577 997 222
The Relevance of Social
To You Today
London, February 24, 2015