SlideShare uma empresa Scribd logo
1 de 27
Baixar para ler offline
The Big Online Picture
Neville Hobson
@jangles
June 25, 2012            #thebigonlinepicture | #swcorpcomms
http://www.vincos.it/world-map-of-social-networks/
http://www.plusdemographics.com/country_report.php
http://infographiclabs.com/news/twitter-2012/
• Disruptive
 challenging established orders, hierarchies
 and cultures

• About people
 what they do with technology tools


• About change
 connecting with changes in society, the marketplace,
 the workplace


• About calculating risk
 to enable people to confidently engage in the new landscape
The Law and the Web
• Huge challenges
   –   Can contemporary
       online society connect with traditional legal constructs?
   –   What has to change?
• The EU “Cookie Law”
The Law and the Web
Cloud Computing
                                                                     1. Cloud computing will allow
                                                                        everybody to be a service
                                                                        provider
                                                                     2. Employees will be able to
                                                                        use any device to access,
                                                                        transact and manage their
                                                                        work
                                                                     3. A new class of real time,
                                                                        personalized service
                                                                        provider will emerge
“The Future of Cloud Computing: Industry Predictions for 2012” Cloud Computing Journal, Nov 4, 2011
http://cloudcomputing.sys-con.com/node/2040343
http://on.wsj.com/sKc4Oy
Seismic Shifts
Re-imagining everything
[Inspired by Mary Meeker, KPCB, and “Internet Trends” May 30, 2012]
The Big Online Picture
The Big Online Picture
The Big Online Picture
The Big Online Picture
The Big Online Picture
The Big Online Picture
The Big Online Picture
The Big Online Picture
The Big Online Picture
The Big Online Picture
What Can You Do?
Right
Now?
Calculate Risk
1. Recognize and understand change
  −   Society
  −   Behaviours
  −   Your landscape
2. Take the lead to eliminate FUD
3. Know who your advocates and detractors are
4. Listen
Fear of perceived security risks in allowing employees access to
social media tools and channels
 − “What if someone stole our secrets or released them without permission, or brought a
   virus into our network?”


Uncertainty over the effects of losing control
 − “Isn’t there a huge risk that employees will say something they shouldn’t if we don’t
   monitor what they’re allowed to do?”


Doubt over productivity
 − “Surely it increases the chances for employees to waste time?”
Employees Don’t Need
   Your Network
What You Need to Know
1.   Know – with precision – who the influencers and opinion-leaders are
2.   Know your “share of conversation” vs “share of voice”
3.   Know where conversations are occurring that matter
4.   Know how news is shared and by whom
5.   Know of issues before they become mainstream
6.   Know the right keywords that drive search
7.   Know who to follow or friend
8.   Know what content your customers care about
9.   Know who is defining your brand, pro or con
Always
Esther Dyson
     Catalyst
                Make
 of Start-ups

                New
                Mistakes
Thank You




This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/

Mais conteúdo relacionado

Mais procurados

Location: Trends, Ethics & Diversity
Location: Trends, Ethics & DiversityLocation: Trends, Ethics & Diversity
Location: Trends, Ethics & DiversityPLACE
 
J. How do you imagine social interaction within 10 years, taking into conside...
J. How do you imagine social interaction within 10 years, taking into conside...J. How do you imagine social interaction within 10 years, taking into conside...
J. How do you imagine social interaction within 10 years, taking into conside...Camille Pendaries
 
Digital Engagement for CSPs
Digital Engagement for CSPsDigital Engagement for CSPs
Digital Engagement for CSPsKind of Digital
 
Big Data and the Future of Money 2014
Big Data and the Future of Money 2014Big Data and the Future of Money 2014
Big Data and the Future of Money 2014Daniel Austin
 
How do you imagine social interaction within 10 years, taking into considerat...
How do you imagine social interaction within 10 years, taking into considerat...How do you imagine social interaction within 10 years, taking into considerat...
How do you imagine social interaction within 10 years, taking into considerat...Nuria de la Vega
 
Stop the Annual Review, Make It Ongoing
Stop the Annual Review, Make It OngoingStop the Annual Review, Make It Ongoing
Stop the Annual Review, Make It Ongoingtibbr
 

Mais procurados (7)

How Communities Learn
How Communities LearnHow Communities Learn
How Communities Learn
 
Location: Trends, Ethics & Diversity
Location: Trends, Ethics & DiversityLocation: Trends, Ethics & Diversity
Location: Trends, Ethics & Diversity
 
J. How do you imagine social interaction within 10 years, taking into conside...
J. How do you imagine social interaction within 10 years, taking into conside...J. How do you imagine social interaction within 10 years, taking into conside...
J. How do you imagine social interaction within 10 years, taking into conside...
 
Digital Engagement for CSPs
Digital Engagement for CSPsDigital Engagement for CSPs
Digital Engagement for CSPs
 
Big Data and the Future of Money 2014
Big Data and the Future of Money 2014Big Data and the Future of Money 2014
Big Data and the Future of Money 2014
 
How do you imagine social interaction within 10 years, taking into considerat...
How do you imagine social interaction within 10 years, taking into considerat...How do you imagine social interaction within 10 years, taking into considerat...
How do you imagine social interaction within 10 years, taking into considerat...
 
Stop the Annual Review, Make It Ongoing
Stop the Annual Review, Make It OngoingStop the Annual Review, Make It Ongoing
Stop the Annual Review, Make It Ongoing
 

Destaque

Valentine's day Significance and Meaning
Valentine's day Significance and MeaningValentine's day Significance and Meaning
Valentine's day Significance and MeaningAtul Mittal
 
St Valentine´S Day
St  Valentine´S DaySt  Valentine´S Day
St Valentine´S DayRebeca
 
Valentines day
Valentines dayValentines day
Valentines dayriaenglish
 
Valentines Day - History
Valentines Day - HistoryValentines Day - History
Valentines Day - HistoryAdam Macias
 
Valentine's Day: PowerPoint
Valentine's Day: PowerPointValentine's Day: PowerPoint
Valentine's Day: PowerPointA. Simoes
 
Valentine's day presentation
Valentine's day presentationValentine's day presentation
Valentine's day presentationMargaRenedo
 

Destaque (11)

Valentine’s day symbols
Valentine’s day symbolsValentine’s day symbols
Valentine’s day symbols
 
Valentine's day Significance and Meaning
Valentine's day Significance and MeaningValentine's day Significance and Meaning
Valentine's day Significance and Meaning
 
Valentines day ppt
Valentines day pptValentines day ppt
Valentines day ppt
 
St valentine´s day
St  valentine´s  daySt  valentine´s  day
St valentine´s day
 
St Valentine´S Day
St  Valentine´S DaySt  Valentine´S Day
St Valentine´S Day
 
Valentines day
Valentines dayValentines day
Valentines day
 
St. Valentine's Day
St. Valentine's DaySt. Valentine's Day
St. Valentine's Day
 
Valentine's Day
Valentine's DayValentine's Day
Valentine's Day
 
Valentines Day - History
Valentines Day - HistoryValentines Day - History
Valentines Day - History
 
Valentine's Day: PowerPoint
Valentine's Day: PowerPointValentine's Day: PowerPoint
Valentine's Day: PowerPoint
 
Valentine's day presentation
Valentine's day presentationValentine's day presentation
Valentine's day presentation
 

Semelhante a The Big Online Picture

New Communication Paradigm and Security
New Communication Paradigm and SecurityNew Communication Paradigm and Security
New Communication Paradigm and SecurityMarco Raposo
 
Certus Accelerate - User Centred Everything by Sam Williams
Certus Accelerate - User Centred Everything by Sam WilliamsCertus Accelerate - User Centred Everything by Sam Williams
Certus Accelerate - User Centred Everything by Sam WilliamsCertus Solutions
 
Maximizing Knowledge-Sharing
Maximizing Knowledge-SharingMaximizing Knowledge-Sharing
Maximizing Knowledge-SharingNeville Hobson
 
Read-write government: engaging citizens with social media
Read-write government: engaging citizens with social mediaRead-write government: engaging citizens with social media
Read-write government: engaging citizens with social mediaPatrick McCormick
 
Sensor Networks and Ambiente Intelligence
Sensor Networks and Ambiente IntelligenceSensor Networks and Ambiente Intelligence
Sensor Networks and Ambiente IntelligenceRui M. Barreira
 
virtual organisation
virtual organisationvirtual organisation
virtual organisationAshish Hande
 
Social business advent of a new age
Social business advent of a new ageSocial business advent of a new age
Social business advent of a new ageWirehead Technology
 
ThingsConAMS - Stakeholders in a new world - Rob van Kranenburg
ThingsConAMS - Stakeholders in a new world - Rob van KranenburgThingsConAMS - Stakeholders in a new world - Rob van Kranenburg
ThingsConAMS - Stakeholders in a new world - Rob van KranenburgThingsConAMS
 
Rob van Kranenburg @ Thingscon Amsterdam
Rob van Kranenburg @ Thingscon AmsterdamRob van Kranenburg @ Thingscon Amsterdam
Rob van Kranenburg @ Thingscon AmsterdamCLICKNL
 
Are Computer Hacker Break-ins Ethical -- Spafford
Are Computer Hacker Break-ins Ethical -- SpaffordAre Computer Hacker Break-ins Ethical -- Spafford
Are Computer Hacker Break-ins Ethical -- SpaffordMia Eaker
 
The Programmable Internet of Things
The Programmable Internet of ThingsThe Programmable Internet of Things
The Programmable Internet of ThingsRich Miller
 
Part 1 Vulnerability AssessmentNambo FrancisN.docx
Part 1 Vulnerability AssessmentNambo FrancisN.docxPart 1 Vulnerability AssessmentNambo FrancisN.docx
Part 1 Vulnerability AssessmentNambo FrancisN.docxdanhaley45372
 
Ibm Social Business Advent Of A New Age
Ibm Social Business  Advent Of A New AgeIbm Social Business  Advent Of A New Age
Ibm Social Business Advent Of A New AgeFriedel Jonker
 
When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...
When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...
When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...mkeane
 
met11403-chapter1_sem2_2122.pdf
met11403-chapter1_sem2_2122.pdfmet11403-chapter1_sem2_2122.pdf
met11403-chapter1_sem2_2122.pdfSoonChinFhong
 

Semelhante a The Big Online Picture (20)

New Communication Paradigm and Security
New Communication Paradigm and SecurityNew Communication Paradigm and Security
New Communication Paradigm and Security
 
Réseaux sociaux d'entreprise
Réseaux sociaux d'entrepriseRéseaux sociaux d'entreprise
Réseaux sociaux d'entreprise
 
Driving secureiot innovation
Driving secureiot innovationDriving secureiot innovation
Driving secureiot innovation
 
Certus Accelerate - User Centred Everything by Sam Williams
Certus Accelerate - User Centred Everything by Sam WilliamsCertus Accelerate - User Centred Everything by Sam Williams
Certus Accelerate - User Centred Everything by Sam Williams
 
Maximizing Knowledge-Sharing
Maximizing Knowledge-SharingMaximizing Knowledge-Sharing
Maximizing Knowledge-Sharing
 
Read-write government: engaging citizens with social media
Read-write government: engaging citizens with social mediaRead-write government: engaging citizens with social media
Read-write government: engaging citizens with social media
 
Sensor Networks and Ambiente Intelligence
Sensor Networks and Ambiente IntelligenceSensor Networks and Ambiente Intelligence
Sensor Networks and Ambiente Intelligence
 
ICT.pptx
ICT.pptxICT.pptx
ICT.pptx
 
virtual organisation
virtual organisationvirtual organisation
virtual organisation
 
Five Tech Trends That are Driving Today's Businesses
Five Tech Trends That are Driving Today's Businesses Five Tech Trends That are Driving Today's Businesses
Five Tech Trends That are Driving Today's Businesses
 
Social business advent of a new age
Social business advent of a new ageSocial business advent of a new age
Social business advent of a new age
 
ThingsConAMS - Stakeholders in a new world - Rob van Kranenburg
ThingsConAMS - Stakeholders in a new world - Rob van KranenburgThingsConAMS - Stakeholders in a new world - Rob van Kranenburg
ThingsConAMS - Stakeholders in a new world - Rob van Kranenburg
 
Rob van Kranenburg @ Thingscon Amsterdam
Rob van Kranenburg @ Thingscon AmsterdamRob van Kranenburg @ Thingscon Amsterdam
Rob van Kranenburg @ Thingscon Amsterdam
 
Are Computer Hacker Break-ins Ethical -- Spafford
Are Computer Hacker Break-ins Ethical -- SpaffordAre Computer Hacker Break-ins Ethical -- Spafford
Are Computer Hacker Break-ins Ethical -- Spafford
 
The Programmable Internet of Things
The Programmable Internet of ThingsThe Programmable Internet of Things
The Programmable Internet of Things
 
Industry 4.0 module 4
Industry 4.0 module 4Industry 4.0 module 4
Industry 4.0 module 4
 
Part 1 Vulnerability AssessmentNambo FrancisN.docx
Part 1 Vulnerability AssessmentNambo FrancisN.docxPart 1 Vulnerability AssessmentNambo FrancisN.docx
Part 1 Vulnerability AssessmentNambo FrancisN.docx
 
Ibm Social Business Advent Of A New Age
Ibm Social Business  Advent Of A New AgeIbm Social Business  Advent Of A New Age
Ibm Social Business Advent Of A New Age
 
When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...
When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...
When Worlds Collide: Tracking the Trends at the Intersection of Social, Mobil...
 
met11403-chapter1_sem2_2122.pdf
met11403-chapter1_sem2_2122.pdfmet11403-chapter1_sem2_2122.pdf
met11403-chapter1_sem2_2122.pdf
 

Mais de Neville Hobson

The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsThe Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsNeville Hobson
 
AI, the Connected Car and What's Next
AI, the Connected Car and What's NextAI, the Connected Car and What's Next
AI, the Connected Car and What's NextNeville Hobson
 
Maximizing Your Potential
Maximizing Your PotentialMaximizing Your Potential
Maximizing Your PotentialNeville Hobson
 
The Relevance of Social To You Today
The Relevance of Social To You TodayThe Relevance of Social To You Today
The Relevance of Social To You TodayNeville Hobson
 
Setting The Agenda For Tomorrow's PR
Setting The Agenda For Tomorrow's PRSetting The Agenda For Tomorrow's PR
Setting The Agenda For Tomorrow's PRNeville Hobson
 
Wearable Technology in The Workplace
Wearable Technology in The WorkplaceWearable Technology in The Workplace
Wearable Technology in The WorkplaceNeville Hobson
 
Perspectives on Social Business
Perspectives on Social BusinessPerspectives on Social Business
Perspectives on Social BusinessNeville Hobson
 
Re-Defining Today's Communicator
Re-Defining Today's CommunicatorRe-Defining Today's Communicator
Re-Defining Today's CommunicatorNeville Hobson
 
Leadership Communication Within the Organisation
Leadership Communication Within the OrganisationLeadership Communication Within the Organisation
Leadership Communication Within the OrganisationNeville Hobson
 
Take Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkTake Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkNeville Hobson
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?Neville Hobson
 
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Neville Hobson
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?Neville Hobson
 

Mais de Neville Hobson (20)

The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsThe Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
 
AI, the Connected Car and What's Next
AI, the Connected Car and What's NextAI, the Connected Car and What's Next
AI, the Connected Car and What's Next
 
The Power Within
The Power WithinThe Power Within
The Power Within
 
Smarter Measurement
Smarter MeasurementSmarter Measurement
Smarter Measurement
 
Maximizing Your Potential
Maximizing Your PotentialMaximizing Your Potential
Maximizing Your Potential
 
PR Tomorrow
PR TomorrowPR Tomorrow
PR Tomorrow
 
The Relevance of Social To You Today
The Relevance of Social To You TodayThe Relevance of Social To You Today
The Relevance of Social To You Today
 
Setting The Agenda For Tomorrow's PR
Setting The Agenda For Tomorrow's PRSetting The Agenda For Tomorrow's PR
Setting The Agenda For Tomorrow's PR
 
Wearable Technology in The Workplace
Wearable Technology in The WorkplaceWearable Technology in The Workplace
Wearable Technology in The Workplace
 
Perspectives on Social Business
Perspectives on Social BusinessPerspectives on Social Business
Perspectives on Social Business
 
Re-Defining Today's Communicator
Re-Defining Today's CommunicatorRe-Defining Today's Communicator
Re-Defining Today's Communicator
 
Leadership Communication Within the Organisation
Leadership Communication Within the OrganisationLeadership Communication Within the Organisation
Leadership Communication Within the Organisation
 
Take Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkTake Courage: Listen, Don't Talk
Take Courage: Listen, Don't Talk
 
High-Street
High-StreetHigh-Street
High-Street
 
QR codes
QR codesQR codes
QR codes
 
Experience Innovation
Experience InnovationExperience Innovation
Experience Innovation
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?
 
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?
 

Último

PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 

Último (20)

PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 

The Big Online Picture

  • 1. The Big Online Picture Neville Hobson @jangles June 25, 2012 #thebigonlinepicture | #swcorpcomms
  • 5. • Disruptive challenging established orders, hierarchies and cultures • About people what they do with technology tools • About change connecting with changes in society, the marketplace, the workplace • About calculating risk to enable people to confidently engage in the new landscape
  • 6. The Law and the Web • Huge challenges – Can contemporary online society connect with traditional legal constructs? – What has to change? • The EU “Cookie Law”
  • 7. The Law and the Web
  • 8. Cloud Computing 1. Cloud computing will allow everybody to be a service provider 2. Employees will be able to use any device to access, transact and manage their work 3. A new class of real time, personalized service provider will emerge “The Future of Cloud Computing: Industry Predictions for 2012” Cloud Computing Journal, Nov 4, 2011 http://cloudcomputing.sys-con.com/node/2040343
  • 10. Seismic Shifts Re-imagining everything [Inspired by Mary Meeker, KPCB, and “Internet Trends” May 30, 2012]
  • 21. What Can You Do? Right Now?
  • 22. Calculate Risk 1. Recognize and understand change − Society − Behaviours − Your landscape 2. Take the lead to eliminate FUD 3. Know who your advocates and detractors are 4. Listen
  • 23. Fear of perceived security risks in allowing employees access to social media tools and channels − “What if someone stole our secrets or released them without permission, or brought a virus into our network?” Uncertainty over the effects of losing control − “Isn’t there a huge risk that employees will say something they shouldn’t if we don’t monitor what they’re allowed to do?” Doubt over productivity − “Surely it increases the chances for employees to waste time?”
  • 24. Employees Don’t Need Your Network
  • 25. What You Need to Know 1. Know – with precision – who the influencers and opinion-leaders are 2. Know your “share of conversation” vs “share of voice” 3. Know where conversations are occurring that matter 4. Know how news is shared and by whom 5. Know of issues before they become mainstream 6. Know the right keywords that drive search 7. Know who to follow or friend 8. Know what content your customers care about 9. Know who is defining your brand, pro or con
  • 26. Always Esther Dyson Catalyst Make of Start-ups New Mistakes
  • 27. Thank You This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/

Notas do Editor

  1. What does HTML5 do?http://on.wsj.com/sKc4Oy
  2. Neville Hobson+447824337000@janglesneville.hobson@gmail.comwww.nevillehobson.com