SlideShare a Scribd company logo
1 of 53
Neville Hobson, ABC www.nevillehobson.com March 6, 2009 Building Genuine Relationships Online
[object Object],[object Object],[object Object],Source: “The Authentic Enterprise,” Arthur W. Page Society.
[object Object],[object Object],[object Object],[object Object],[object Object],Consumers, citizens and employees have changed.
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
[object Object],[object Object]
 
 
[object Object],[object Object]
 
[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
[Source: “The State Of The Twittersphere”, Hubspot, December 22, 2008] [Source: “Twitter traffic increases 10-fold in a year”, Hitwise, January 21, 2009]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Phone: +44 7824 33 7000 Twitter: www.twitter.com/jangles Blog: www.nevillehobson.com   Podcast: www.forimmediaterelease.biz Skype: nevonskype Email: [email_address] Thank You!
Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0  License. Details:  http://creativecommons.org/licenses/by-nc-sa/3.0/

More Related Content

What's hot

Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Social Media for Nonprofits
 
Influencer poll webinar 1 7slideshare
Influencer poll webinar 1 7slideshareInfluencer poll webinar 1 7slideshare
Influencer poll webinar 1 7slideshare
Cision
 

What's hot (19)

Principles Into Practice: Co Design in Healthcare
Principles Into Practice: Co Design in HealthcarePrinciples Into Practice: Co Design in Healthcare
Principles Into Practice: Co Design in Healthcare
 
Your Company Must Become a Media Company
Your Company Must Become a Media CompanyYour Company Must Become a Media Company
Your Company Must Become a Media Company
 
Goyette FCP Cook - Session 1 - Understanding Audiences
Goyette FCP Cook - Session 1 - Understanding AudiencesGoyette FCP Cook - Session 1 - Understanding Audiences
Goyette FCP Cook - Session 1 - Understanding Audiences
 
Jon Newman PRSARVA 5/19/10
Jon Newman PRSARVA 5/19/10Jon Newman PRSARVA 5/19/10
Jon Newman PRSARVA 5/19/10
 
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010eROI The Measurement Model: Old and New  Puget Sound AMA June 9, 2010
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010
 
OSI Workshop
OSI WorkshopOSI Workshop
OSI Workshop
 
Maine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social MediaMaine Association of Broadcasters - How to Make Money with Social Media
Maine Association of Broadcasters - How to Make Money with Social Media
 
How to Use Social Media for Campaign Awareness in 15 Minutes
How to Use Social Media for Campaign Awareness in 15 MinutesHow to Use Social Media for Campaign Awareness in 15 Minutes
How to Use Social Media for Campaign Awareness in 15 Minutes
 
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
 
Influencer poll webinar 1 7slideshare
Influencer poll webinar 1 7slideshareInfluencer poll webinar 1 7slideshare
Influencer poll webinar 1 7slideshare
 
Overview of Social Media for Hospitals
Overview of Social Media for HospitalsOverview of Social Media for Hospitals
Overview of Social Media for Hospitals
 
Social Media for Fundraising Professionals
Social Media for Fundraising ProfessionalsSocial Media for Fundraising Professionals
Social Media for Fundraising Professionals
 
Pe important topics
Pe important topicsPe important topics
Pe important topics
 
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ..."Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
 
CASIA_140101063
CASIA_140101063CASIA_140101063
CASIA_140101063
 
SF Synagogues - Colton Breakout
SF Synagogues - Colton BreakoutSF Synagogues - Colton Breakout
SF Synagogues - Colton Breakout
 
10 Tips To Connect With Gen Y In A Changing Digital Landscape
10 Tips To Connect With Gen Y In A Changing Digital Landscape10 Tips To Connect With Gen Y In A Changing Digital Landscape
10 Tips To Connect With Gen Y In A Changing Digital Landscape
 
Monetizing influencers
Monetizing influencersMonetizing influencers
Monetizing influencers
 
St Louis 4 - Putting Together
St Louis 4  - Putting TogetherSt Louis 4  - Putting Together
St Louis 4 - Putting Together
 

Viewers also liked

Viewers also liked (7)

Maximizing Your Potential
Maximizing Your PotentialMaximizing Your Potential
Maximizing Your Potential
 
AI, the Connected Car and What's Next
AI, the Connected Car and What's NextAI, the Connected Car and What's Next
AI, the Connected Car and What's Next
 
Smarter Measurement
Smarter MeasurementSmarter Measurement
Smarter Measurement
 
The Power Within
The Power WithinThe Power Within
The Power Within
 
The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsThe Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
 
The Relevance of Social To You Today
The Relevance of Social To You TodayThe Relevance of Social To You Today
The Relevance of Social To You Today
 
PR Tomorrow
PR TomorrowPR Tomorrow
PR Tomorrow
 

Similar to One Person At A Time

Social Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience onlineSocial Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience online
The Hoffman Agency Asia Pacific
 

Similar to One Person At A Time (20)

New Media For Old Hands
New Media For Old HandsNew Media For Old Hands
New Media For Old Hands
 
Social Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift OfficersSocial Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift Officers
 
Florida Social Media Conference Nsc
Florida Social Media Conference NscFlorida Social Media Conference Nsc
Florida Social Media Conference Nsc
 
No Stone Unturned: Marketing in a Complex, Twitterific World
No Stone Unturned: Marketing in a Complex, Twitterific WorldNo Stone Unturned: Marketing in a Complex, Twitterific World
No Stone Unturned: Marketing in a Complex, Twitterific World
 
Social Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience onlineSocial Media Conversations: How to connect with your audience online
Social Media Conversations: How to connect with your audience online
 
Darim: Foundations of Social Media
Darim: Foundations of Social MediaDarim: Foundations of Social Media
Darim: Foundations of Social Media
 
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
 
Social Media Marketing Final
Social Media Marketing FinalSocial Media Marketing Final
Social Media Marketing Final
 
Using Social Media to Engage Your Audience
Using Social Media to Engage Your AudienceUsing Social Media to Engage Your Audience
Using Social Media to Engage Your Audience
 
Social Media & Community Building
Social Media & Community BuildingSocial Media & Community Building
Social Media & Community Building
 
Word of Mouth - Truman State University
Word of Mouth -  Truman State UniversityWord of Mouth -  Truman State University
Word of Mouth - Truman State University
 
St Louis 2 - Tools
St Louis 2  - ToolsSt Louis 2  - Tools
St Louis 2 - Tools
 
#Manship4002 Social Media Lecture 2
#Manship4002 Social Media Lecture 2#Manship4002 Social Media Lecture 2
#Manship4002 Social Media Lecture 2
 
Area Agency on Aging Social Media Presentation
Area Agency on Aging Social Media PresentationArea Agency on Aging Social Media Presentation
Area Agency on Aging Social Media Presentation
 
Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesStrategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional Businesses
 
Foundations Of Social Media
Foundations Of Social MediaFoundations Of Social Media
Foundations Of Social Media
 
Leveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising SuccessLeveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising Success
 
Viral PR - The secrets
Viral PR - The secretsViral PR - The secrets
Viral PR - The secrets
 
Social Media and Community/Economic Development
Social Media and Community/Economic DevelopmentSocial Media and Community/Economic Development
Social Media and Community/Economic Development
 
Using Media To Change Your World
Using Media To Change Your WorldUsing Media To Change Your World
Using Media To Change Your World
 

More from Neville Hobson

More from Neville Hobson (20)

Setting The Agenda For Tomorrow's PR
Setting The Agenda For Tomorrow's PRSetting The Agenda For Tomorrow's PR
Setting The Agenda For Tomorrow's PR
 
Wearable Technology in The Workplace
Wearable Technology in The WorkplaceWearable Technology in The Workplace
Wearable Technology in The Workplace
 
Perspectives on Social Business
Perspectives on Social BusinessPerspectives on Social Business
Perspectives on Social Business
 
Re-Defining Today's Communicator
Re-Defining Today's CommunicatorRe-Defining Today's Communicator
Re-Defining Today's Communicator
 
Leadership Communication Within the Organisation
Leadership Communication Within the OrganisationLeadership Communication Within the Organisation
Leadership Communication Within the Organisation
 
Take Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkTake Courage: Listen, Don't Talk
Take Courage: Listen, Don't Talk
 
High-Street
High-StreetHigh-Street
High-Street
 
QR codes
QR codesQR codes
QR codes
 
Experience Innovation
Experience InnovationExperience Innovation
Experience Innovation
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?
 
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?
 
Getting An Education
Getting An EducationGetting An Education
Getting An Education
 
How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?
 
The Big Online Picture
The Big Online PictureThe Big Online Picture
The Big Online Picture
 
Take Courage
Take CourageTake Courage
Take Courage
 
Podcasting for Business
Podcasting for BusinessPodcasting for Business
Podcasting for Business
 
Wikipedia and Public Relations
Wikipedia and Public RelationsWikipedia and Public Relations
Wikipedia and Public Relations
 
Reputation Management at Internet Speed
Reputation Management at Internet SpeedReputation Management at Internet Speed
Reputation Management at Internet Speed
 

Recently uploaded

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Recently uploaded (20)

Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

One Person At A Time

  • 1. Neville Hobson, ABC www.nevillehobson.com March 6, 2009 Building Genuine Relationships Online
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.  
  • 9.
  • 10.  
  • 11.  
  • 12.
  • 13.  
  • 14.
  • 15.  
  • 16.
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. [Source: “The State Of The Twittersphere”, Hubspot, December 22, 2008] [Source: “Twitter traffic increases 10-fold in a year”, Hitwise, January 21, 2009]
  • 23.
  • 24.
  • 25.
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.
  • 46.
  • 47.
  • 48.  
  • 49.
  • 50.
  • 51.  
  • 52. Phone: +44 7824 33 7000 Twitter: www.twitter.com/jangles Blog: www.nevillehobson.com Podcast: www.forimmediaterelease.biz Skype: nevonskype Email: [email_address] Thank You!
  • 53. Copyright applies to this document - some rights reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Details: http://creativecommons.org/licenses/by-nc-sa/3.0/

Editor's Notes

  1. Copyright 2009 Neville Hobson. Some rights reserved.