Deck used in presentation in Social Business Immersive for LikeMinds, part of Social Media Week in London, February 15, 2012.
For commentary on the presentation delivery, see the LikedMinds live blog: http://wearelikeminds.com/live/social-business-immersive
16. “ You can‟t just dabble in
social media. You can‟t use
them only when things are
good. You have to deal with
rain as well as sunshine.
And I‟m convinced that the
upside outweighs the
downside.
If a company, or even its
chief executive, doesn‟t
have a presence on social
networks today, that
company risks not being in
the conversation at all.
”
Over time, I believe, that
can be fatal to a business.
http://hbr.org/2010/12/how-i-did-it-best-buys-ceo-on-learning-to-love-social-media/ar/1
#smwldn
17. Can‟t
■ You can‟t be a friend of a brand.
Can
■ You can be a friend of a brand manager.
#smwldn
18. Marketing Trends
■ Intense focus:
1. Social media
2. Data-driven analytics
3. CRM
4. Mobile apps
“Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide” November 1, 2011
http://www.emarketer.com/Article.aspx?R=1008667
#smwldn
19. Major Impacts
■ An Irresistible Force
Social media usage is increasing rapidly and
dramatically; businesses of all shapes and sizes
are embracing it
■ Evolving into „Social Business‟
More than just a buzzword?
■ The Enterprise Goes Back to School
The business that‟s not “fluent in social” will be
at a competitive disadvantage
#smwldn
20. Integration
Social media is not
stand-alone or a
separate activity
Long-term activity and
resource commitment
Integral to your
marketing and
communication mix
Integral to the success
of your brand
#smwldn
21. “The rise of the socially
connected consumer warrants much
more than attention; it requires an
understanding of what motivates
”
them to click, act, and share.
Brian Solis
Author
“The End of Business As Usual”
November 2011
#smwldn
23. Calculated Risk
1. Recognize change
2. Make a deal with your employees to
eliminate FUD
3. Be where your customers are
4. Listen
5. Permit not prohibit
#smwldn
24. Start Here 1. Listen
2. Give up control
3. Be natural
4. Make a commitment
5. Be where your customers are
6. Learn to deal with negativity
7. Be humble
8. Have a clear and measurable
objective
9. Develop a plan
10. Listen