10. The NEW paradigm:Advertising Take 2PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST: THE OPEN - CLOSED CHALLENGE
11.
12. • We decide who gets to market to us • We value trust more than anything • We actually collaborate • We sell our Attention • Data becomes enormously valuable Collaborate or Die
13.
14. CONSUMERS NOW PREFER PEER reviews to expert reviews by 6 - 1 margin visu corporation
15. Today’s consumers don’t see your adThey feel your adEmotion to a faults is always blind, lawless, unconfined, and breaks all chains verbal seduction.
16. “I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)
18. can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.
27. Do you know what they‘re looking at? The “mental workspace” is ruled byrelevance
28.
29. Imagine… Running this ad for 8 consecutive weeks nothaving a clue: What they’re seeing what’s stimulating or not their attention. The losses you running,
30.
31. Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “mental workspace,” a specialized brain network that is central to complex cognition:Knowledge, Experience, and Emotion
39. The next best alternative to QEEG: [quantified electroencephalography]
40. Is your corporate logo credibility-based? Test your emotional level now
41. A salient [ neuroscientific term: relevance] simulation of the human attention andcalibratedemotionalresponselevelA robotic/scientificresearch and itsphysiologic / neurologic relation to humans
44. 56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?
45. Imagine… You’re publishing your new website
46.
47. Today, users have developed a short fuse when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.
48. So, do you know what your users are looking at?Remember: Knowledge, Experience, and Emotion?
49. Now imagine… The next one is your site
50.
51.
52. Imagine… knowing in advancethe relevancy factor
53.
54.
55. Have you tested your Website lately? Is your logo credibility-based? Does your ad speak to your audience? Does your copy calibrate effectively? Let us arm you the new success weaponry
56. We can help you: Reclaim your customers trust Rebuild your credibility Optimized your visual communicationbreathe new life into your profitshttp://btoone.com
57. We look forward to adding zeros to your bottom line.