Pare de construir e comece a aprender

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Apresentação de Paulo Floriano, cofundador e CEO da Neue Labs. O conteúdo é o mesmo apresentado no World Usability Day São Paulo, sobre ferramentas utilizadas no contexto de Lean UX e Lean Startup.

Os slides fazem parte do Neue T, nosso encontro semanal de aprendizagem e compartilhamento de conteúdos. Sempre trazemos assuntos de dentro e fora das startups que incubamos. Os encontros acontecem toda sexta-feira.

Você pode acompanhar o Neue T ao vivo, sempre às 17h30, pelo nosso canal: http://neuelabs.com/neuet/

E rever as apresentações no Youtube: https://youtube.com/NeueLabs

Todo material é livre para download, cópia e alteração.

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Pare de construir e comece a aprender

  1. 1. neuelabs paulo floriano Pare de construir e comece a aprender
  2. 2. Siga a gente neuelabs.com neuelabs neuelabs neue-labs
  3. 3. 2 duras verdades sobre o desenvolvimento de produtos.
  4. 4. ninguém. liga.
  5. 5. “at least 2/3 of your ideas are crap.” marty cagan
  6. 6. conceito design dev deploy
  7. 7. conceito design dev deploy } } } um pouco de aprendizado nada de aprendizado muito aprendizado
  8. 8. “pelo menos 2 horas a cada 6 semanas.” jared spool
  9. 9. um novo aprendizado a cada semana.
  10. 10. como?
  11. 11. 1) tornar o processo de pesquisa mais natural.
  12. 12. testes toda semana 300 testes/ano US$ 30 mil
  13. 13. 2) usar o conhecimento que já existe.
  14. 14. 3) rodando experimentos contínuos.
  15. 15. mvp.
  16. 16. zero código (ou quase).
  17. 17. concierge.
  18. 18. mágico de oz.
  19. 19. fake feature/product.
  20. 20. tudo junto.
  21. 21. landing page concierge wizard of oz
  22. 22. backlog de produto → backlog de experimentos
  23. 23. ([S,' %DFNJURXQG +LSyWHVHDomR@YDLUHVXOWDGR@ 7LSRGHH[SHULPHQWR 'HWDOKDPHQWRGRH[SHULPHQWR 5HVXOWDGRVREWLGRV $SUHQGL]DGRYDOLGDGR $SyVODQoDPHQWRGDODQGLQJSDJHH GLYXOJDomRGRYDORUUHFHEHPRVDSHQDV OHDGFXULRVR(VWDPRVWUDEDOKDQGRFRPR PRGHORSDJRORJRGHFDUD5DQRRX 5PrV 2IHUHFHUGLDVJUDWXLWRVYDL DXPHQWDUTXDQWLGDGHGHOHDGV $OWHUDUWH[WRGDODQGLQJSDJH $OWHUDUFRQWH~GRODQGLQJSDJH $OWHUDUFRQWH~GRGRVDGV 0HGLUTXDQWLGDGHGHFRQWDWRVUHFHELGRV 0HOKRULDQDTXDQWLGDGHGHOHDGVFRQWUD
  24. 24. 2VXVXiULRVTXHUHPH[SHULPHQWDURSURGXWR DQWHVGHFRPSUiOR XVWRSRUFOLTXHGDSULPHLUDVHPDQDIRL PXLWRHOHYDGR ([SOLFDUTXHRXVXiULRQmRWHUiR WUDEDOKRGHRUJDQL]DUVHXVWUDEDOKRV YDLJHUDUPDLVFRQWDWRV 7URFDU863FRPFRPXQLFDomR YROWDGDDHVWDLGHLD *HUDUFRQWH~GRQRYR 6HWDUQRYR7SHIRUPHLGHQWLILFDUFRPRYHUVmR% 6XELU7HVWH$%YLD9:2 $QDOLVDUVHFRQYHUVmRPHOKRURXYLDUHVXOWDGRVGR IRUPXOiULR7SHIRUP VHPDQDFRQWDWRVVHQGRSDUDFDGDYHUVmR UHVXOWDQGRHPHPSDWH9DPRVFRQWLQXDUFRPR H[SHULPHQWRSRUPDLVXPDVHPDQD'LDGH0DLR UHVXOWDGRVFRQWLQXDPHPSDWDGRV[
  25. 25. 9DPRVSDUDUR H[SHULPHQWR 3URSRVWDGHYDORUVHFXQGiULDQmRIRL H[SUHVVLYDREDVWDQWHSDUDWLUDUPRV FRQFOXV}HV $WLYDomRHVWiVHQGRSUHMXGLFDGDSRLV XVXiULRVQmRHVWmRHQYLDGRPDWHULDOSRUH PDLO5HFHEHPRVFRQWDWRVOLJDPRVPDV HOHVQmRLQWHUDJHP 8SORDGGHDUTXLYRVQRRQERDUGLQJ YDLDXPHQWDUQ~PHURGHSRUWIyOLRV SURGX]LGRVSRUVHPDQDHVLPSOLILFDU IXQLO ,QVHULUIHUUDPHQWDGHXSORDG ORJRQRFDGDVWURLQLFLDO %HQFKPDUNGHIHUUDPHQWDVVLPLODUHV ,QWHJUDUVROXomRQRRQERDUGLQJDWXDO $QDOLVDUVHQ~PHURGHPDWHULDOUHFHELGRV DXPHQWRX ([SHULPHQWRFRPHoRXGLDGHPDLR'LDGHMXQKR Q~PHURGHPDWHULDOUHFHELGRDXPHQWRX3RUpPWHPRV TXHRWLPL]DUDWHODTXHWHPXPDFRQYHUVmRPXLWREDL[D 8VXiULRVHVSHUDPPDQGDUWUDEDOKRGLUHWRQR IOX[RGRVLWH ,QGHQWLILFDPRVTXHPXLWRVXVXiULRVTXHUHP VDEHUFRPRR3RUWLIDILFDTXDQGRSURQWR ,VWRSRGHHVWDULPSHGLQGRDFRQYHUVmR ([LELUGHIRUPDPDLVFODUDFRPRR 3RUWLIDILFDYDLDXPHQWDUQ~PHURGH SRUWIyOLRVSURGX]LGRVSRUVHPDQD 0XGDUODRXWGD/3 $WXDOL]DU/3FRPKHURVKRWGRSURGXWR $QDOLVDUVHQ~PHURGHFRQWDWRVUHFHELGRV DXPHQWRX ([SHULPHQWRFRPHoRXGLDGHPDLR'LDGHPDLR UHFHEHPRVDSHQDVFRQWDWRVFRQWUDQRPHVPR SHUtRGRGDVHPDQDSDVVDGDRQYHUVmRPHQRU /HPEUDQGRTXHQRVVDYHUEDGHPDUNHWLQJGREURX3DUD IHFKDURH[SHULPHQWRYDPRVID]HUXPWHVWH$%FRPD YHUVmRQRYDHDDQWLJDGDODQGLQJSDJHXWLOL]DQGRD PHVPD863'LDGHMXQKRYHUVmRQRYD$
  26. 26. HDQWLJD %
  27. 27. 3DUHFHTXHTXDQWRPDLVLQIRUPDo}HVFOLFiYHLV GDPRVPHQRUDFRQYHUVmR7HPRVTXH FRPXQLFDUGHXPDPDQHLUDHVWiWLFD 3UHFLVDPRVGHILQLUFRPH[DWLGmRQRVVR S~EOLFRDOYRSDUDPHOKRUGLUHFLRQDUDVDo}HV GHPDUNHWLQJ 3HVTXLVDTXDQWLWDWLYDDGV
  28. 28. 3HVTXLVDTXDOLWDWLYDSHVTXLVD SRUWHOHIRQH
  29. 29. 4XDQWLWDWLYDFULDPRVDGVSDUDYDOLGDUVHRXVXiULR pYHOKRQRYRRXHVWiLQWHUHVVDGRHP IUHHODHPSUHJR 4XDOLWDWLYDOLJDPRVSDUDRVOHDGVHYDOLGDPRV DOJXPDVKLSyWHVHVVREUHVHXSHUILO $GVFRPHoDUDPDFLUFXODUHPGHPDLR)L]HPRV JUXSRVGHDQXQFLRSRUSHUILOGHLGDGH0DLVYHOKRD
  30. 30. HPDLVQRYRD
  31. 31. RPSURSRVWDGHYDORU WHVWDPRVRQVLJDXPWUDPSRHDXPHQWHVXDUHQGD FRPIUHHODV1DLGDGHDSHVDUGRVPDLVYHOKRV
  32. 32. FOLFDUHPPDLVQRVDGVFRQYHUWHPRVRVPDLV QRYRV
  33. 33. 1DSURSRVWDGHYDORURQVLJDXPWUDPSR FRQYHUWHXPDLVFRPH$XPHQWDVXDUHQGDFRP IUHHODV 3HUILOGHLGDGHSDUDFRQYHUVmRpR0DLVQRYR HSURSRVWDGHYDORUPDLVDSHODWLYDpDGH HPSUHJR 7HVWDPRVR3RUWLIDSDJRHWULDO$WUDomRIRL SHTXHQDVHFRQVLGHUDUPRVRDXPHQWRQD YHUEDGHPDUNHWLQJ$JRUDYDPRVWHVWDUR PRGHORIUHHPLXPHYHUFRPRHOHVH FRPSRUWD 2IHUHFHUSRWIyOLRVJUDWXLWRVYDL DXPHQWDUQ~PHURGHSRUWIyOLRV SURGX]LGRVSRUVHPDQD $OWHUDUODQGLQJSDJH ULDUIOX[RSDUDHVFROKDGH SODQRJUiWLVSDJR
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  35. 35. ,QtFLRGHMXQKRFRPHPDLOLQIRUPDO([SHULPHQWR DLQGDHVWiURGDQGR$WpHQWmRWLYHPRVXVXiULRVGH TXHLQWHUDJLUDPFRPRHPDLOPDLVLQIRUPDO 3DUDPRVGLDGHDJRVWR'HL[DPRVPDLVIRUPDO HUHFHEHPRVDSHQDVUHVSRVWDVSRUpPFRQYHUWHPRV XVXiULRV ([SHULPHQWRIRLFRQILJXUDGRHUUDGR1mR GHYHULDPRVPHGLUQ~PHURGHUHSRVWDVHVLP XVXiULRVDWLYDGRV(PDLOLQLFLDOQmRWLQKD 7$ 'XUDQWHDRSDGR0XGRRVQ~PHURV HVWDYDPEDL[RVSHQVDPRVHPWHVWDUD LQWHUQDFLRQDOL]DomRGRSURGXWR ULDUXPDYHUVmRHPLQJOrVGR 3RUWLIDYDLJHUDUSRUWIyOLRVGH XVXiULRVJULQJRV $OWHUDomRQDODQGLQJSDJH )DFHERRNDGV *RRJOHDGV 9DPRVFULDUDGVHPLQJOHVGLUHFLRQDQGRSDUD QRVVDODQGLQJSDJHWUDGX]LGD1DODQGLQJR XVXiULRpFRQYLGDGRDPDQGDUVHXVWUDEDOKRVSRU HPDLODVVLPFRPRID]LDPRVQRLQtFLR ,QtFLRGHMXQKRDGHMXQKRFOLTXHVQR)DFHERRN $GV1HQKXPSRUWIyOLRFULDGR $SHVDUGDYHUEDGH5GLDLQWHUHVVHIRL EDL[R 9DOLGDUVHRWHPSRGHWULDOGLDV
  36. 36. HVWi DGHTXDGR 2IHUHFHUPHVHVGHSRUWIyOLR JUDWXLWRYDLJHUDUSRUWIyOLRV SUHPLXQV XSRPGHGHVFRQWR )RPRVDRRQWHQW6XPPLWGLVWULEXLUFXSRQV GHGHVFRQWR GHMXOKR'LVWULEXtPRVFXSRQV1HQKXPHQWURXQR VLWHHLQVHULXRFXSRP 2SHUtRGRGHWHVWHGR3RUWLIDQmRpXPSRQWR WmRDSHODWLYR 3LYRWDUGHMRUQDOLVWDVSDUDRPHUFDGRGH FDVWLQJDWRUHVPRGHORVHUHFHSFLRQLVWDVGH HYHQWRV$FUHGLWDPRVTXHSRUQmRWHUHP HPSUHJRIL[RHWHUHPKLVWyULFRGHSDJDUSRU VHUYLoRVGHGLYXOJDomR%RRN$JHQGDGR 3URGXWRU
  37. 37. HVWHS~EOLFRSRGHDEUDoDUDLGHLD GHXPSRUWIyOLRSDJR 2IHUHFHUXPSRUWyOLRSUHPLXPSDUD DWRUHVPRGHORVHUHFHSHFLRQLVWDV HPVHPDQDVYDLJHUDUQRPtQLPR SRUWIyOLRVSDJRV /DQGLQJSDJHRIHUHFHQGRH[HP 8WLOL]DUVTXDUHVSDFHFRPRSURGXWRIDOVR 1RYD/3 ROHWDUPDLOOLQJGRDJHQGDGRSURGXWRU 'LVSDUDUPDLOOLQJ 6HJPHQWDPRVRPDLOLQJGHHPDLOVHP DWRUHVPRGHORVHUHFS9DPRVPDQGDUXPDQHZVOHWWHU SDUDFDGD5HVXOWDGRQLQJXpPFRPSURX9DPRV DEDL[DURSUHoRGHL[DUFRPRPHVPRYDORUGR 6TXDUH6SDFHHH[LELUQmRRYDORUFKHLRHVLPDV SDUFHODV$EDL[DPRVRSUHoRHQLQJXpPFRPSURX 0DLOFKLPSEORTXHRXQRYRVGLVSDURV9DPRVLQYHVWLUHP )DFHERRNDGVHYHUVHWHPRVDOJXPUHWRUQRVHP UHWRUQR(QFHUUDPRVRH[SHULPHQWR1RWRWDODSiJLQD WHYHXVXiULRV~QLFRV ([SHULPHQWRLQYDOLGDGR$VROXomRGHSRUWIyOLR QmRUHVROYHXPSUREOHPDXUJHQWHGRVDWRUHV 'DUXPDHVWUHVVDGDQDDWLYDomRHYHUVH 2IHUHFHUDRSomRGHHQYLDU ([SHULPHQWRYDOLGDGR$SUHQGHPRVTXHRV
  38. 38. personas → tabulação de entrevistas
  39. 39. +LSyWHVH 3HUJXQWDDWUHODGD 'HERUD $ODQD /XFLHQH 0DJGD *HRYDQD 6RQLD (IHWXRXFRPSUD VLP QmR VLP QmR VLP QmR ($WHPHQWUHDDQRV ,GDGH DQRV DQRV DQRV DQRV DQRV DQRV ($GiDXODVKiDQRV +iTXDQWRWHPSRYRFrGiDXODV DQRV DQRHPHLR DQRV )RUPRXDJRUDFRPHoRXKi PHVHV DQRVHPHLR DQRV ($GiDXODHPHVFROD 9RFrGiDXODHPHVFRODS~EOLFDRX HVVHDQRHVFRODSXEOLFDPDVMD S~EOLFD SDUWLFXODU GHLDXODHPHVFRODSDUWLFXODU 3DUWLFXODU 3~EOLFD 3DUWLFXODU 3~EOLFD UHFKHILODQWURSLFD ($GiDXODSDUD,QIDQWLOH )XQGDPHQWDO, 9RFrGiDXODSDUDTXDLVVpULHV žHžDQR 9DULDGHDQRSDUDDQR(ODGi DXODGH)XQGDPHQWDOGHVGR3Up DWHRžDQR(ODJRVWDGHYDULDU DFDGDDQROHWLYR 6HJXQGRDQRIXQGDPHQWDO žHžGR)XQGDPHQWDO (QVLQR,QIDQWLO ($pSROLYDOHQWH 9RFrGiDXODGHTXDLVGLVFLSOLQDV PDWHPDWLFDFLHQFLDV FRPRHKIXQGDPHQWDOHODGi WRGDVDVPDWpULDV3RUWXJXHV PDWHPDWLFDJHRJUDILDDUWHV 3ROLYDOHQWH 7RGDV 3ROLYDOHQWH ($GiDXODHPPDLVGH HVFROD 9RFrGiDXODHPTXDQWDVHVFRODV VyDWXDOPHQWH HVVHDQRVR0DVWHPDQRV TXHHODGiHPHVFRODV GLIHUHQWHV OLJDomRLQWHUURPSLGD! 8PDVyILFDRGLDLQWHLUR 8PDVyLQWHJUDO 6REUHSUHSDURGHDXODV RPRYRFrPRQWDVXDDXOD WHPDVDWXDLVHERODGHSXWDGR WLWXORGHHOHLWRU HVFRODQRPRGHORSRVLWLYRWHP TXHGHVHQYROYHUHPFLPDGR PDWHULDO YDLGHDFRUGRFRPRSODQRDQXDO FRPH[SHFWDWLYDVGH DSUHQGL]DGRHFRPDDSRVWLODGR PXQLFLSLR(ODPRQWDHPFLPD GLVVRVHPSUHGHDFRUGRFRPD VDODHVXDVGLILFXOGDGHV2V WHPDVTXHDERUGDVmRSUH GHILQLGRVSHODHVFROD 5HFHEHXPDSURSRVWDGD SUHIHLWXUDSDUDFDGDELPHVWUH WHPXPURWHLUR)D]SDUWHGHXP JUXSRQRIDFHERRNHVHPSUH SHVTXLVDFRPSURIVPDLVYHOKRV QHVVHJUXSR3DUDVHPDQWHUQR JUXSRFDGDSURIHVVRUHGHYH SRVWDUXPDDWLYLGDGHSRU VHPDQD (OHVWHPRSODQHMDPHQWR VHPDQDOHXPDDSRVWLOD FRPSUDGDGHXPDHPSUHVD(P FLPDGDDSRVWLODpIHLWR SODQHMDPHQWR)RUDGDDSRVWLOD SURFXUDDWLYLGDGHVH[WUD ($XWLOL]DDWpKRUDVSRU VHPDQD 4XDQWRWHPSRYRFrSDVVD SUHSDUDQGRDXODV KRUDVSRUGLD)D]DVDXODV FRPVHPDQDGHDQWHFHGrQFLD KRUDHPHLDSRUGLD *RVWDGHWLUDUGLDSRUVHPDQD SDUDPRQWDUSDUWHGDWDUGH JRVWRGHID]HUTXDQGRWHQKR WHPSRSDUDVHQWDUHID]HUGLUHLWR 8VDWRGRRILPGHVHPDQD SODQHMDDVDXODVSUDVHPDQD WRGD KRUDVSRUVHPDQD ($DFKDWHPSRVXILFLHQWH (VVHWHPSRpVDWLVIDWyULRSDUDR SUHSDUR JDVWRPDLVWHPSRDVYH]HV VLP HKWUDQTXLOR SUHFLVDULDGHPDLVRWHPSR DLQGDHKSRXFRQDRVDEHVHp HODTXHpOHUGDRXVHpPXLWR WUDEDOKRPHVPR$VDPLJDV ID]HPPDLVUiSLGR 1RPRPHQWRVLP ($UHFHEHKRUDV 9RFrpUHPXQHUDGDSRUWHPSRGH VHPDQDLVSDUDRSUHSDUR SUHSDUDomR4XDQWR HVWDGRSDJDKRUDVVHPDQDLV VLPQDRVRXEHGL]HUTXDQWLGDGH VLPSHODSUHIHLWXUD QmR KRUDV 4XDQGRQmRGiWHPSRGHSUHSDUDU RTXHYRFrID] 1mRDFRQWHFHHODSUHSDUDFRP DQWHFHGrQFLD VHPSUHGi TXDOTXHULPSUHYLVWRXVDD DSRVWLODIRUQHFLGDSHODSUHIHLWXUD HGiDXODHPFLPDGHOH OHYDXPWH[WRWLUDGHOLYURVTWHP HPFDVDMRJRVGH PDWHPiWLFDXVDDWLYLGDGHV SURQWDV 4XDQGRQmRGiWHPSRXVDR KRUDULRTXHDVFULDQFDVGRUPHP 7UDEDOKDHPGXSOD 3HUJXQWDDWUHODGD 'HERUD $ODQD /XFLHQH 0DJGD *HRYDQD 6RQLD 0DULD (IHWXRXFRPSUD VLP QmR VLP QmR VLP QmR VLP ,GDGH DQRV DQRV DQRV DQRV DQRV DQRV DQRV +iTXDQWRWHPSRYRFrGiDXODV DQRV DQRHPHLR DQRV )RUPRXDJRUDFRPHoRXKi PHVHV DQRVHPHLR DQRV IRUPDOPHQWH LQIRUPDOPHQWHVXEVWLWXLQGRD LUPmTXHHUDSURIHVVRUDHPVDOD GHDXOD'HSRLVDFDERXYLUDQGR XPDPDVQmRJRVWDYDGHGDU DXODV-iWUDEDOKRXHPFUHFKH WDPEpP 9RFrGiDXODHPHVFRODS~EOLFDRX HVVHDQRHVFRODSXEOLFDPDVMD SDUWLFXODU GHLDXODHPHVFRODSDUWLFXODU 3DUWLFXODU 3~EOLFD 3DUWLFXODU 3~EOLFD UHFKHILODQWURSLFD PXQLFLSDOPDVMDWUDEDOKRX WDPEpPHPSDUWLFXODU 9RFrGiDXODSDUDTXDLVVpULHV žHžDQR žHžDQR 9DULDGHDQRSDUDDQR(ODGi DXODGH)XQGDPHQWDOGHVGR3Up DWHRžDQR(ODJRVWDGHYDULDU DFDGDDQROHWLYR 6HJXQGRDQRIXQGDPHQWDO žHžGR)XQGDPHQWDO (QVLQR,QIDQWLO žDQR 9RFrGiDXODGHTXDLVGLVFLSOLQDV PDWHPDWLFDFLHQFLDV PDWHPDWLFDFLHQFLDV FRPRHKIXQGDPHQWDOHODGi WRGDVDVPDWpULDV3RUWXJXHV PDWHPDWLFDJHRJUDILDDUWHV 3ROLYDOHQWH 7RGDV 3ROLYDOHQWH $XODGHWXGR 9RFrGiDXODHPTXDQWDVHVFRODV VyDWXDOPHQWH VyDWXDOPHQWH HVVHDQRVR0DVWHPDQRV TXHHODGiHPHVFRODV GLIHUHQWHV OLJDomRLQWHUURPSLGD! 8PDVyILFDRGLDLQWHLUR 8PDVyLQWHJUDO 8PD 6REUHSUHSDURGHDXODV RPRYRFrPRQWDVXDDXOD WHPDVDWXDLVHERODGHSXWDGR WLWXORGHHOHLWRU HVFRODQRPRGHORSRVLWLYRWHP TXHGHVHQYROYHUHPFLPDGR PDWHULDO YDLGHDFRUGRFRPRSODQRDQXDO FRPH[SHFWDWLYDVGH DSUHQGL]DGRHFRPDDSRVWLODGR PXQLFLSLR(ODPRQWDHPFLPD GLVVRVHPSUHGHDFRUGRFRPD VDODHVXDVGLILFXOGDGHV2V WHPDVTXHDERUGDVmRSUH GHILQLGRVSHODHVFROD 5HFHEHXPDSURSRVWDGD SUHIHLWXUDSDUDFDGDELPHVWUH WHPXPURWHLUR)D]SDUWHGHXP JUXSRQRIDFHERRNHVHPSUH SHVTXLVDFRPSURIVPDLVYHOKRV QHVVHJUXSR3DUDVHPDQWHUQR JUXSRFDGDSURIHVVRUHGHYH SRVWDUXPDDWLYLGDGHSRU VHPDQD (OHVWHPRSODQHMDPHQWR VHPDQDOHXPDDSRVWLOD FRPSUDGDGHXPDHPSUHVD(P FLPDGDDSRVWLODpIHLWR SODQHMDPHQWR)RUDGDDSRVWLOD SURFXUDDWLYLGDGHVH[WUD $HVFRODWHPSODQHMDPHQWR VHPDQDORVXSHUYLVRUGDGLFDV SDUDGDUGXUDQWHDVHPDQD QHVVHVGHEDWHVHOHVYDR DQRWDQGRRVWHPDVTXHGHYHP DERUGDUHGHSRLVSUHSDUDPDV DXODVHPFLPDGLVVR 4XDQWRWHPSRYRFrSDVVD SUHSDUDQGRDXODV KRUDVSRUGLD)D]DVDXODV FRPVHPDQDGHDQWHFHGrQFLD KRUDHPHLDSRUGLD *RVWDGHWLUDUGLDSRUVHPDQD SDUDPRQWDUSDUWHGDWDUGH JRVWRGHID]HUTXDQGRWHQKR WHPSRSDUDVHQWDUHID]HUGLUHLWR 8VDWRGRRILPGHVHPDQD SODQHMDDVDXODVSUDVHPDQD WRGD KRUDVSRUVHPDQD VDEDGRRXGRPLQJRSUHSDUD XVDQGRXPDWDUGH (VVHWHPSRpVDWLVIDWyULRSDUDR SUHSDUR JDVWRPDLVWHPSRDVYH]HV VLP HKWUDQTXLOR SUHFLVDULDGHPDLVRWHPSR DLQGDHKSRXFRQDRVDEHVHp HODTXHpOHUGDRXVHpPXLWR WUDEDOKRPHVPR$VDPLJDV ID]HPPDLVUiSLGR 1RPRPHQWRVLP 1RSODQHMDPHQWRVHPDQDOTXH DFRQWHFHQDVVH[WDVDJHQWH GHEDWHPDVIRJHGRWHPDHVVDV KRUDVILFDPPXLWRLPSURGXWLYDV HPFDVDVR]LQKDUHQGHPDLV 9RFrpUHPXQHUDGDSRUWHPSRGH SUHSDUDomR4XDQWR HVWDGRSDJDKRUDVVHPDQDLV VLPQDRVRXEHGL]HUTXDQWLGDGH VLPSHODSUHIHLWXUD QmR KRUDV QmR 4XDQGRQmRGiWHPSRGHSUHSDUDU 1mRDFRQWHFHHODSUHSDUDFRP RTXHYRFrID] DQWHFHGrQFLD VHPSUHGi TXDOTXHULPSUHYLVWRXVDD DSRVWLODIRUQHFLGDSHODSUHIHLWXUD HGiDXODHPFLPDGHOH OHYDXPWH[WRWLUDGHOLYURVTWHP HPFDVDMRJRVGH PDWHPiWLFDXVDDWLYLGDGHV SURQWDV 4XDQGRQmRGiWHPSRXVDR KRUDULRTXHDVFULDQFDVGRUPHP 7UDEDOKDHPGXSOD DHVFRODRIHUHFHSODQRGHDXOD SURIHVVRUHVVDEHPGDV QHFHVVLGDGHVGRVDOXQRVD HVFRODWHPDFHUYRGHDWLYLGDGHV MRJRVHQWmRTXDQGRQmRGi WHPSRHODSHJDXPMRJRGD ELEOLRWHFDHSDVVDSDUDDWXUPD
  40. 40. links para os templates: bit.ly/1qGltsZ bit.ly/1tO5au6
  41. 41. Até breve. paulo.floriano@neuelabs.com @prfloriano neuelabs.com

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