Michael Rottmann

social media brand seo online marketing spirale viral web2.0 communities evangelist digital communication kommunikation organisation social media marketing communication social media strategy namics interaction web strategy mobile strategy mobile mobil-strategie channels cross media paid media overload muli omni kanalauswahl owned media omnichannel multichannel dialog branding thesen fail misserfolg scheitern projektmanagement privatbanken private banking social studies social media prozesse ergebnisse prozesse social media ressourcen social media strategie corporate 2011 ressourcenplanung unternehmen guidelines corporate social media social media monitoring studie controlling dashbaord online-text content texten webtexten web-content social shopping online-shop e-commerce online-marketing vermarktung webshop design webdesign