Advertising & Society Major Paper Points: 20% Format: This is individual work. Do not collaborate with others. Submitting your work: Your final project must be uploaded to D2L using the Major Paper Upload Link. You may submit early if you like. Topics: Please choose from one of the following topics or propose a topic to your instructor. If you would like to cover a topic that is not on this list, you must seek approval in writing before you start work on the final project. Do not prepare your final project using any unapproved topic or you run the risk of receiving a 0 grade on this project. · Predatory lending (e.g., mortgages, pay day loans, etc) · Marketing of organic foods · Marketing of co-ops (including CSAs) · The role of crowd funding in marketing (e.g., Kickstarter, GoFundMe) · Marketing of live animals (e.g., pets for adoption; livestock) · How brands have responded to the debate about gun-related violence · Brands that have succeeded or failed as a direct result of their political statements. If you choose this option, you should discuss specific examples of at least 2 brands that have succeeded and at least 2 that have fallen apart as a direct result of their political statements. For any of these topics, you will need to do extensive research and provide very detailed and specific information to discuss as part of your project. Instructions: · Choose one of the suggested topics or seek written approval for a different topic that was not already covered in class this semester. · Thoroughly research the topic so that you can write an evidence-based report. Although you are welcome to include your personal opinion in your paper, the paper does need to be based on factual information and defended using references. · Focus on telling your reader about the pros and cons of the topic and how society is impacted. · Prepare a 15- to 16-page (double-spaced) paper that discusses the topic in great detail. · Your paper should be formatted using strict APA style. See https://owl.english.purdue.edu/owl/resource/560/01/ for helpful guidelines. Do not leave blank lines on any pages. Use 1” margins on all sides of the paper. Use only 12-point font. · Subheadings are permitted but are not essential. · You need to include an APA-formatted reference list. This list should start on a separate page and does not count towards the page limit for the paper. Be sure to include at least 10 references. · Use citations throughout your paper. Be sure to provide a reference for every important point you make. Use citations to back up any bold statements. Keep in mind your reader can say “I don’t think that’s true” any time if you are not supporting your points with references. · Your paper needs to present a synthesized account of the topic. Do not write in “book report” style. Book report style (which you should NOT do) is when you write one paragraph summarizing one paper you read, another paragraph summarizing a different source, etc. Ins.