Slides from their April 2020 event. #NPTechClubATX is part of a network of tech clubs across the nation and the world. NTEN: Nonprofit Technology Network and NetSquared (a program of TechSoup), are co-sponsors. Meetings are free to all. https://local.nten.org/austin/ Jennifer Surovy, Nationally Certified Online Profile Expert (NCOPE/NRWA), will present tips and tricks on creating a profile that will enable you to more effectively reach your professional goals. Jen is the Founder of Write It Better Resumes. She has more than 15 years of experience in leading communications campaigns and projects for Fortune 500 companies, start-ups, nonprofits and public officials. Jen’s previous positions include serving as the Labor Policy Advisor to Congressman Rush Holt, Global Human Resources Associate at Bank of America, Director at YMCA of the Triangle, and most recently as a Resume Writer for Talent.com. Jen has combined her intellectual passion for workforce issues and talent for distilling complex subjects into concise messages by founding Write It Better Resumes. This resume and professional services firm assists clients in reaching their professional potential by crafting clear and engaging personal marketing materials. Jen holds a Bachelor of Arts from Ohio University and an MBA from the University of North Carolina at Chapel Hill.

1. LEVERAGING LINKEDIN
Non-Profit Professionals & Organizations
Jennifer Surovy, Write It Better Resumes

2. OVERVIEW
➤Benefits of LinkedIn
➤Key Elements of Profile/Company Page
➤Digital Networking
➤Searching in Shifting Economy

3. WHY LEVERAGE LINKEDIN?
➤ Dynamic digital resumes and AI are the
future of hiring

4. SEARCH RESULTS
➤ LinkedIn will likely appear at the top of
your personal search results

5. EXTENSIVE REACH
Global connections and ability to find peers in your niche
675 Million Users
30 Million Organizations

6. RECRUITERS RELY ON LINKEDIN
Platform heavily used by recruiters and hiring managers
Have Hired Candidate with LinkedIn
Have Not Hired Candidate with LinkedIn
89%
11%
Source: NCOPE

7. WHERE TO FOCUS?
➤ Prioritize efforts on key profile sections
and networking aspects of LinkedIn
Profile Keywords
Personal Brand
Images
Networking
Follow
Contact Base
Recommendations

8. KEY ELEMENTS OF PROFILE /
ORGANIZATION PAGE

9. CREATE A PROFESSIONAL NARRATIVE
Who are you and how does it match where you want to go?
Filter to Fit
Your Future Goal
Draft Your
Professional Story
Resume or List
Skills & Achievements
Identify Your
Target

10. BANNER IMAGE
➤ Take advantage of a branding
opportunity!

11. FIRST IMPRESSION
Share your personality in the profile picture

12. HEADLINE
➤ Beyond the Title: Keywords + Action
Original Headline:
Benefits Manager
Optimized Headline:
HR Manager Leading Compensation & Benefits |
Drive Talent Retention | Deliver Global Training Programs

13. ABOUT SECTION
➤ Capture attention quickly
Strong
Intro
Who
You Are
Your
Impact

14. PROFESSIONAL EXPERIENCE
➤ Optimize title, describe responsibilities
and list achievements
Program Manager
Program Manager - IT Initiatives | Integrations

15. SKILLS & ENDORSEMENTS
➤ Highlight Your Expertise: Depth + Breadth

16. SUPPORTING SECTIONS
➤ Choose sections relevant to experience
and search goals

17. PRIVACY & SETTINGS
➤ Review privacy, notification and career interest settings
https://www.linkedin.com/jobs/career-interests/

18. ORGANIZATION PAGE
➤ Share information about organization and
enable employees or volunteers to
highlight their participation

19. DIGITAL NETWORKING

20. DIGITAL NETWORKING
People are behind the profile

21. WHAT GROUPS DO YOU BELONG TO?
Grow connections from your existing affiliations

22. TARGET
ORGANIZATIONS
Follow + Job Alerts + Connect

23. GIVE AND REQUEST RECOMMENDATIONS
➤ Endorse peers, managers, partners and
actively seek recommendations

24. SEARCHING IN SHIFTING
ECONOMY

25. STRANGE AND UNCERTAIN TIMESPeople want to help!

26. IMPACTS ON SEARCH PROCESS
➤ Virtual Interviews
➤ External Freezes & Lay-Offs
➤ Shifts in Economic Importance
➤ Contract & Short-Term
Opportunities
➤ Position Filled Before Posted
Prepare
Start Now
Shift Mindset
Search/Inquire
Network!

27. PLAN & EXECUTE
Identify goals and track progress to stay focused

28. JUST THE BEGINNING…
➤ LinkedIn is just one piece of the puzzle

29. QUESTIONS?
Contact Jennifer at:
E-mail: jennifer@writeitbetterresumes.com
Website: writeitbetterresumes.com