13. Opposed visions
Product Centric Customer Centric
1. Best product for customer 1. Best solution for customer
2. New products 2. Personalized packages of
products, services, support,
education and consulting
3. Cutting-edge products, useful
features
3. Customizing for best total
solution
4. Most advanced customer
4. Most profitable, loyal
5. On the side of the seller in a
customer
transaction
5. On the side of the buyer in the
transaction
42. Pick a question
1. Barriers to Cross-Channel Marketing
2. Incentives? Co-workers & Customers
3. Data sharing: issues and solutions
4. Key factors for a successful Customer Experience
5. Design innovative Crosschannel Walkthroughs
6. How would you market your crosschannel
strategy inside and outside the company?
7. Customer Ownership Issues
8. Role of Social media in Crosschannel marketing
(distribution & communication)
9. What do you do of the old silos?
10. Why can’t you do without crosschannel?