The way people interact and communicate has changed drastically in recent years. Our daily lives are completely different than they were ten to fifteen years ago and you, as a business manager, have to adjust to the current situation. “Traditional” marketing techniques aren't enough to take your business to the top. That part isn't really news. If you're trying to do a little bit of web marketing, though, you've probably noticed that your Facebook page, Twitter account, and website aren’t getting quite as much attention as you hoped for, if any at all. Some people just throw up their hands in frustration and swear off the Internet marketing in general at this point, but the web isn't the problem here. The issue is that, while you might be doing some kind of digital marketing, you've got no strategy to speak of. Here is why having a solid digital strategy is vital to achieving success on the web for your business.

1. Digital Marketing Strategy

3. Does your organization have a clearly defined
digital marketing strategy?

4. Agenda
 Customer Journey
 Mobile & Social Revolution
 Customer Segmentation
 Digital Strategy
 Digital Channels

5. Customer Journey

6. Customer Journey Map - Example

8. https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html

9. How Mobile Phones are being used?
 Searching
 Sharing
 Liking
 Streaming
 Uploading
 Downloading
 Gaming
 Reviewing

11. There are more mobile phones
in the world than there are toothbrushes…

12. Daily Mobile & Social Media Usage

15. Goals
 Conversions
 Branding

16. S.M.A.R.T - Goals
 Specific
 Measurable
 Achievable
 Relevant
 Time bound

17. A word of wisdom…

18. Know your Customer Base
 Who are they?
 Where did they come from?
 How long do they stay with you?
 How much will they spend over
time?
 What is the total cost of acquisition?

19. Client Segmentation
 Gender
 Age
 Spending Ability
 Personality
 Interest
 Personal Preferences

20. Client Segmentation

21. Client Segmentation

22. Digital Channels

23. Value Your Best Clients
 Have you defined “best clients” clearly?
 What is your strategy?
 Advertising Budget vs. Strategy

24. Digital Channels
 Search Engines
 Social Media
 Email Marketing
 Display / Banner Ads
 Product Listings
 Affiliates

25. Search Engine Marketing
 Search Engine Optimization
 Pay-Per-Click

26. Search Engine Marketing

27. Search Engine Marketing

28. Search Engine Marketing

29. SEO Strategy
 Relevant Content
 Quality Links
 Responsive Design
 Set Canonical URLs
 Micro Data & Schema

30. SEO

31. Microdata & Schema

32. Microdata & Schema

33. Paid Search Advertising
 Know Your Clients
 Know Your Campaigns
 Know Your Enemy

35. Social Media Campaign
 Select Proper Channels
 Establish Conversation
 Make It Personal

36. Remarketing
 Display Network
 Social Media (Facebook, Twitter)
 YouTube

37. Remarketing
 Ad Frequency Cap
 Burn Code
 Audience Segmentation
 Rotating Content
 Use a Single Provider

38. Email Campaigns
 Don’t use Spam Lists
 List Segmentation
 Purpose & Incentives
 Track Interactions
 CRM & Automation

39. Track Results
Key Performance Indicators (KPI)
 Unique Visitors
 Time on Site, Pages Visited
 Followers, Fans, Newsletter Subscribers
 Leads
 Sales

40. Testing Cycle

41. Calendar of Content

42. Why do you need a Digital Strategy?
 You’re directionless.
 You’re not integrated.
 You are wasting money & time through
duplication.
 You will not going to reach your goals.

43. Key Takeaways
 Look at a Big Picture
 Understand Your Customer Behavior
 Implement Comprehensive Digital
Strategy
 Build and use a Calendar of Content
 Experiment

44. Questions & Answers

45. Thank you
Marcin Ladowski
E: Marcin@Netro.UNO
V: Netro.UNO/Intro
T: +1 786 369 8933
#NetroTalk
FB: /NetroStar
TW: @NetroStar