33. Journalist: knows a lot about the
process (journalism), but not
about the topic.
Amateur: is passionate about the
topic, but doesn’t know the
process.
34. You can’t beat these guys with a
well-written superficial story.
You will have to go *all out* on
quality.
35. My opinion:
* Go horizontal (very horizontal)
* Go vertical (very vertical)
* Go niche (very niche)
72. The essence of the web (formerly
known as Web 2.0):
* creation
* social
* distributed
73. The essence of the web (formerly
known as Web 2.0):
* people want to create, not just consume
* people want to share
* it’s all about the network effect