How to score BIG in Google
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A crash course in SEO. Internet Academy: http://www.intac.be
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How to score BIG in Google
- 1. HOW TO SCORE BIG IN GOOGLE
- 2. Hi, my name is Bart.
- 3. I work at web agency Netlash. ... and a few other companies:
- 7. HOW TO SCORE BIG IN GOOGLE Internet Academy: www.intac.be
- 8. Let’s start with a graph.
- 9. Search Engine Market Share
- 10. Search Engine Market Share
- 11. Search Engine Market Share
- 12. Search Engine Optimisation = Google Optimisation
- 13. SEM, SEA, SEO?
- 20. Search Engine Marketing = Search Engine Advertising + Search Engine Optimisation
- 23. SEO is a bucket...
- 24. Thousands of little factors that influence it. Some are a drop of water, others are a glass of water. You never know which one will overflow the bucket.
- 25. There are three main groups of factors that influence your Google ranking.
- 26. 1. Technique 2. Links 3. Content
- 27. 1. Technique 2. Links 3. Content
- 28. 1. Technique 2. Links 3. Content
- 30. 1. Technique 2. Links 3. Content
- 31. Valid code ‣ (not the goal) ‣ make it readable for Google ‣ code-to-content ratio
- 32. Holy Trinity ‣ <h1></h1> ‣ <title></title> ‣ url
- 34. Beware the ‘Humo disease’ ! (actually, Humo is doing very well on this online)
- 35. Secundary navigation ‣ watch out with footers (rel=”nofollow”) ‣ sidebar
- 36. Meta-tags aren’t dead ‣ the secret of the click-through ‣ call to action! ‣ variance & reinforcement
- 37. Killers ‣ navigation in Flash ‣ navigation in Javascript
- 38. Domain name ‣ age is important ‣ payment in advance! ‣ keyword in URL?
- 39. 404 ‣ the right redirects ‣ the right headers
- 41. Location ‣ IP-address, TLD, language, links, comments <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl"> <meta name="ICBM" content="51.052,3.72029" />
- 42. Google ‣ Google Webmaster Tools: http://www.google.com/webmasters/tools ‣ sitemap.xml
- 43. Subdomains ‣ Own the front page!
- 44. 1. Technique 2. Links 3. Content
- 45. Every link counts ‣ relevance ‣ high scoring pages
- 46. The currency of links ‣ anchor word ‣ domain name
- 48. Killers ‣ bad neighbourhoods ‣ link outs?
- 49. Linkbait ‣ 10 tips ... ‣ Angelina Jolie Naked! ‣ tools ‣ templates
- 50. Social Media ‣ Digg, Delicious, StumbleUpon ‣ Facebook, Netlog, Myspace ‣ forum ‣ blog comments Create a ‘weave’, not a ‘tree’.
- 56. Link real estate ‣ networks ‣ rings
- 57. One big killer
- 59. One big killer ‣ duplicate content
- 60. PageRank ‣ one measure ‣ don’t obsess!
- 61. 1. Technique 2. Links 3. Content
- 63. ‘Glasdallen’ ! ‣ https://adwords.google.com/select/KeywordToolExternal
- 64. Internal structure ‣ linkflow ‣ clusterpages ‣ think ‘weave’, not ‘tree’
- 65. Internal structure ‣ Tags! ‣ rel=”tag”
- 66. Update, update, update! ‣ Google loves the ‘delta’ ‣ PING
- 67. Update, update, update! ‣ a simple numbers game...
- 69. Your website content is like underwear.
- 70. Fresh is better, every day.
- 71. Update, update, update! ‣ write one blogpost a day
- 72. 1. Technique 2. Links 3. Content
- 73. SEO is a bucket...
- 74. ... don’t make it a sieve
- 75. Optimise your website for conversion.
- 76. Optimise your website for conversion. ... next week at INTAC!
- 77. QUESTIONS?