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Chat is the new platform

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We're entering the 3d era of the internet. Chat will be the next dominant platform. How can we harness the power of conversational interfaces?

Publicada em: Internet
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Chat is the new platform

  1. 1. Conversational User Interfaces
  2. 2. 1. First Era of Internet
  3. 3. 1. First Era of Internet ‣ desktop internet ‣ 1 CPU per family ‣ unit of information = web page ‣ humans talking to computers ‣ dominated by Google ‣ paradigm: search
  4. 4. x 10
  5. 5. 2. Second Era of Internet
  6. 6. 2. Second Era of Internet ‣ mobile internet ‣ 1 CPU per person ‣ unit of information = status update ‣ humans talking to humans ‣ dominated by Facebook ‣ paradigm: stream
  7. 7. x 10
  8. 8. 3. Third Era of Internet
  9. 9. 3. Third Era of Internet ‣ internet of things ‣ 10 CPU’s per person ‣ unit of information = implicit/invisible ‣ computers talking to computers ‣ dominated by ? ‣ paradigm: chat
  10. 10. The Three Era’s of Internet Era CPU’s Communication Unit of information Dominant player Paradigm ‣ desktop internet ‣ 1 CPU per family ‣ humans 2 computers ‣ webpage ‣ Google ‣ search ‣ mobile & social ‣ 1 CPU per person ‣ humans 2 humans ‣ status update ‣ Facebook ‣ stream ‣ internet of things ‣ 10 CPU’s per person ‣ computers 2 computers ‣ implicit ‣ dominated by ? ‣ chat
  11. 11. ‣ apps that are invisible in the background ‣ information that comes to us ‣ no more URL’s or clicking on links and buttons ‣ conversational UI’s ‣ the return of e-mail and even SMS The invisible internet
  12. 12. www.charlieapp.com
  13. 13. www.digit.co
  14. 14. www.getrhombus.com
  15. 15. www.luka.ai
  16. 16. www.x.ai
  17. 17. Quartz:
  18. 18. WeChat:
  19. 19. Trendrapport.
  20. 20. 7
  21. 21. 7 7 tactical trends rooted in this bigger trend.
  22. 22. 1. The next big platform is chat
  23. 23. ‣ WeChat, Messenger, Snapchat,Whatsapp? ‣ We’re still in the Altavista - MySpace moment of chat… ‣ Do not gamble on the next big platform. ‣ Know the generic expertise needed for a chat platform. 2. But don’t try to predict it…
  24. 24. 3. Don’t try to build it yourself
  25. 25. ‣ You could not build a portal. ‣ You could not build a search engine. ‣ You could not build a social media platform. ‣ You will not be able to build a chat platform. 3. Don’t try to build it yourself
  26. 26. ‣ Winners = those that turned up in Google. ‣ Winners = those that turned up in Facebook. ‣ Winners will be those that successfully hook into the chat platform. 4. Win by hooking into the chat platform.
  27. 27. 5. Learn the skill set for chat.
  28. 28. ‣ Back to push, but not generic or mass push. ‣ Use context to personalize. ‣ Craft 1-on-1 messages. ‣ Only push relevant messages. ‣ Make it self-learning (CRM, segmentation, data-insights). 5. Learn the skill set for chat.
  29. 29. 6. Don’t ignore existing platforms.
  30. 30. ‣ e-mail marketing, but personalized ‣ SMS, but personalized ‣ bluetooth and beacons, but contextualized ‣ your website platform as central hub 7. The come-back of…
  31. 31. Trendrapport.
  32. 32. What you should remember:
  33. 33. Start practising Conversational UI.
  34. 34. Conversation
  35. 35. Questions? Questions? bart@wijs.be @netlash

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