This document discusses how to use audience awareness to engage readers by analyzing the audience and tailoring content to them. It recommends performing audience analysis by determining who the audience is, what they value, any needs or accommodations, the demographics of social media platforms used, and what readers want. Tools like Google Analytics, Keywords, Adwords, Facebook Insights, and Twitter Analytics can help with analysis. Content should then be tailored to the analyzed audience using methods like considering overlapping interests and inventing audience-focused characters.

1. Using Audience
Awareness To Engage
Your Readers
Christina Carrell,
Optional
Image

2. If a post is great, is it great for every audience?

3. What does classical rhetoric have to do with
modern blogging?
By Matt Neale from UK (Greek philosophers Uploaded by NotFromUtrecht) [CC
BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

4. Rethinking Audience For Better Content

5. Audience Analysis Benefit #1:
Engaging your audience

6. Audience Analysis Benefit #2:
Getting editors to notice your work

7. Audience Analysis Benefit #3:
Returning traffic

8. Audience Analysis Benefit #4: Decreasing your
bounce rate

9. Audience Analysis Benefit #5: Converting visitors
into dollars

10. Performing Audience Analysis
Step #1: What Do I Know About My Audience?
Who are my followers?
Consider: age, gender, location, marital
status, occupation, educational level,
and income

11. Performing Audience Analysis
Step #2: What does my audience value?
What values do my followers share in
common?
Consider: political views, religious
beliefs, interests, and hobbies

12. Performing Audience Analysis
Step #3: Does my audience need any accommodations?
Does my audience have any disabilities?
Consider: hearing, vision, physical
limitations, cognitive impairments,
illness
By NPS Graphics, put together by User:Wcommons
(http://www.nps.gov/hfc/carto/map-symbols.htm) [Public
domain or Public domain], via Wikimedia Commons

13. Performing Audience Analysis
Step #4: What are the demographics of my social media platform?
What social media platforms am I using
to promote my content?
Consider: average user and platform’s
most common demographic

14. Performing Audience Analysis
Step #5: What do my readers want?
What are your readers hoping to get from your blog?

15. Tools For Audience Analysis
Google Analytics

16. Tools For Audience Analysis
Google Keywords & Google Adwords

17. Tools For Audience Analysis
Facebook Insights

18. Tools For Audience Analysis
Twitter Analytics

19. Tools For Audience Analysis
SumoMe

20. Tools For Audience Analysis
Stay active within your community: Study your audience - and your
competitors’ audiences!

21. Invent A Character -
Give your character a name & identity, and write to him/her

22. Coming Up With Content Based on Audience Analysis
The Overlap Method

23. Tailoring Your Content To Engage Your Audience

24. Step-By-Step Worksheet For Audience Analysis
Visit momswithpain.com
Click “Resources for Bloggers”
Keep in touch!
@ccarrell_writer
@momswithpain

25. THANK YOU!