90’s was an era of ‘one size fits all’ in the brand marketing world, an ad across TV / Radio / Print would ensure enough traction from the audience for brands to gain a sustainable market share.

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NeoNiche defines, designs and delivers tailor made experiential marketing solutions for its
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 NeoNiche Integrated Solutions Pvt. Ltd.  02:42  Event , Marketing , NeoNiche
90’s was an era of ‘one size fits all’ in the
brand marketing world, an ad across TV /
Radio / Print would ensure enough
traction from the audience for brands to
gain a sustainable market share.
Technology advancement and digitization
over the years have unlocked doors to
various channels to connect with your
customers in unbelievable, convenient
and flexible ways making the marketing
world flat. Customer todayis the king where he has the power to choose information
wherever, whenever and however he prefers to acquire.
It has become inevitable for brands to reach their customers across all the channels at all
point of time to understand, help and support customer needs especially when the brand
is comparatively new.
Here are few tips to involve the target audience without annoying them.
Analyze the most convenient medium for your TG
Have a right mix of marketing mediums.
Have a robust digital marketing plan.
Focus on Social media to interact, support and engage your audience.
Use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for better

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2.    
visibility of your brand
Mobile marketing is one the most effective tool for customer engagement.
Blogs is the most cost effective way to connect with the TG.
Participate in forums/online discussions
Create your own community platforms for like-minded audience.
Brands today need to adapt to this change by shifting from ‘one size fits all’ to more
‘custom made’ approach, after all today Its not what the brand wants to say, rather its what
the consumer wants to hear,
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