Presentación de Jurgita Sarkovaite para Ecommerce Night

2. Jurgita Sarkovaite
Lean Start UP

3. Lean Start-Up Summary of the Eric Ries´ Book
Jurgita Sarkovaite
Jurgita.sarkovaite@neo.com.pe
@JurgaSarkovaite
© Neo Consulting, 2012

4. Why Do Start-Ups Fail?
Strong
team
Effective
Successfully
use of
resources
achieving
Failure
Well
executed
business
plan

5. The difference!
Traditional model Lean

6. Structure
Vision Ideas
Learn Build
Steer
Produ
Data
ct
Accelerate Measu
re

7. 1. Start
Product Optimization
Strategy Pivot
Vision

8. 2. Define: Goal of Start-Up
A startup is a human institution designed to deliver a new
product or service under conditions of extreme
uncertainty.
• Find out what
The consumers want
Goal • ASAP!

9. 3. Learn
Waterfall Approach Validated Learning Approach
Customer
Discovery
Customer
Validation
Customer
Creation
Scale
Company

10. 4. Experiment: Consumer Interviews
To simple, testifying
From Alchemy
scientific experiments

11. 5. Leaps of Faith
H1: Value Hypothesis
Does our product/service really delivers value to customers once they
are using it?
H2: Growth Hypothesis
How new customers will discover our product/service?

12. 6. Test: Minimum Viable Product
" Build MVP and try it with REAL consumers
" It can take various forms
Include only key Repeatedly update
Find Early Adopters
features and ask feedback

13. 7. Measure: Innovative Accounting

14. 8. Pivot (or Preserve)
Product
Pivot
Strategy
Vision

15. 9. Batch
Complete
1 Mechanical
action at approach
a time
Complete
1 by 1 1
approach envelope
at a time

16. 9. Batch
Small Faster
More
batches feedback learning
practice process
Faster
Flexibility iteration
cycle

17. 10. Grow: Engines of Growth
• Word of Mouth
Viral • As a side effect of
product usage
• When revenue
from every
Paid acquired customer
exceeds CPA
• Through repeat
Sticky purchase or use

18. 11. Adapt
People
Culture
Process
Accountability

19. 11. Adapt: Building Adaptive Organization
From 5 Adapting Increase
blames to to smaller
batches in speed
5 Why´s
Automatic
Invest in
speed
training
regulator

20. 12. Innovate
Take personal
steak in the
outcome
Create a
Scarce but
platform for
secure
innovation –
resource
SANDBOX
Disruptive
Innovation

21. Epilogue: Waste Not!
Ideas
Learn Build
Produ
Data
ct
Measu
re

22. Recommendations!