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Using Knowledge Graphs to Predict Customer Needs, Improve Product Quality and Save Costs

Speaker: Dr. Vlasta Kus, Data Scientist, GraphAware

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Using Knowledge Graphs to Predict Customer Needs, Improve Product Quality and Save Costs

  1. 1. © 2019 GraphAware Ltd. All rights reserved. Using Knowledge Graphs Vlasta Kůs, Data Scientist @ GraphAware graphaware.com @graph_aware, @VlastaKus to predict customer needs, improve product quality and save costs
  2. 2. © 2019 GraphAware Ltd. All rights reserved.
  3. 3. © 2019 GraphAware Ltd. All rights reserved. Why am I receiving so many complaints? What can I propose to my customers to make them happier? Why are the production costs increasing so much? Where can my product chain be improved? Does a common pattern exist in all these failures?
  4. 4. © 2019 GraphAware Ltd. All rights reserved. Where would you start?
  5. 5. © 2019 GraphAware Ltd. All rights reserved. From data to simulation VALUE
  6. 6. © 2019 GraphAware Ltd. All rights reserved. The Data Warehouse approach
  7. 7. © 2019 GraphAware Ltd. All rights reserved. An OLAP on [multiple] OLTP No events are stored, neither relationships among them KPIs are hard to evaluate It is a data-driven decision making process! The Data Warehouse approach
  8. 8. © 2019 GraphAware Ltd. All rights reserved. Where is the knowledge?
  9. 9. © 2019 GraphAware Ltd. All rights reserved. The Search Engine approach
  10. 10. © 2019 GraphAware Ltd. All rights reserved. Documents are isolated KPI based approach It is hard to reveal common complex patterns It is an information-driven decision making process! The Search Engine approach
  11. 11. © 2019 GraphAware Ltd. All rights reserved. Where is the knowledge?
  12. 12. © 2019 GraphAware Ltd. All rights reserved. The Graph approach
  13. 13. © 2019 GraphAware Ltd. All rights reserved. The Graph approach
  14. 14. © 2019 GraphAware Ltd. All rights reserved. Knowledge Graph
  15. 15. © 2019 GraphAware Ltd. All rights reserved. The Knowledge Graph approach Entities are connected by nature Multiple access patterns A concrete enabler for Artificial Intelligence
  16. 16. © 2019 GraphAware Ltd. All rights reserved.
  17. 17. © 2019 GraphAware Ltd. All rights reserved. Ok, you convinced me.
 How can I get started?
  18. 18. © 2019 GraphAware Ltd. All rights reserved. Los Angeles backs ‘risk taking’ of Elon Musk’s Boring Company — Residents fear damaged homes, earthquakes PUBLISHED SAT, JUN 2 2018 10:00 AM EDT David Spiegel @DWSPIEGEL Elon Musk is no stranger to controversy. Even his “boring” company — The Boring Company — can’t steer clear of it. It is in the early stages of trying to solve a legendary traffic problem. In May, Musk detailed his plans to dig mass transit tunnels under the City of Los Angeles, where the Boring Company is headquartered. The project has faced some criticism from local communities amid fears about earthquakes and that tunneling could damage their homes. Two neighborhood groups representing parts of LA’s west side have filed a legal challenge against the city’s proposal to exempt the project from environmental review. But the city is trying to fast-track the project. Speaking at the CNBC Disruptor 50 Roadshow event in Los Angeles on May 23, Los Angeles Mayor Eric Garcetti explained his support of The Boring Company and the use of LA as a testing ground. He believes Musk’s companies exemplify the diversified technology ecosystem he is working to grow in the city, and LA doesn’t want to force Musk to go elsewhere with his ideas. Another Musk company, SpaceX, was No. 1 on the recently revealed 2018 CNBC Disruptor 50 List based on its progress in reusable rocket technology and plan to take humans to Mars. SpaceX is headquartered in the City of Hawthorne, in Los Angeles County. “LA’s developing that reputation with transportation technology ,” he said. “We're a place that will work with you … test it here.” Document being ingested M ETA DAT A 243465 ART I C LE JUN 2 2018 DAT E David Spiegel AU T H OR 10.00am EDT T I M E Ingested
  19. 19. © 2019 GraphAware Ltd. All rights reserved. Los Angeles backs ‘risk taking’ of Elon Musk’s Boring Company — Residents fear damaged homes, earthquakes PUBLISHED SAT, JUN 2 2018 10:00 AM EDT David Spiegel @DWSPIEGEL Elon Musk is no stranger to controversy. Even his “boring” company — The Boring Company — can’t steer clear of it. It is in the early stages of trying to solve a legendary traffic problem. In May, Musk detailed his plans to dig mass transit tunnels under the City of Los Angeles, where the Boring Company is headquartered. The project has faced some criticism from local communities amid fears about earthquakes and that tunneling could damage their homes. Two neighborhood groups representing parts of LA’s west side have filed a legal challenge against the city’s proposal to exempt the project from environmental review. But the city is trying to fast-track the project. Speaking at the CNBC Disruptor 50 Roadshow event in Los Angeles on May 23, Los Angeles Mayor Eric Garcetti explained his support of The Boring Company and the use of LA as a testing ground. He believes Musk’s companies exemplify the diversified technology ecosystem he is working to grow in the city, and LA doesn’t want to force Musk to go elsewhere with his ideas. Another Musk company, SpaceX, was No. 1 on the recently revealed 2018 CNBC Disruptor 50 List based on its progress in reusable rocket technology and plan to take humans to Mars. SpaceX is headquartered in the City of Hawthorne, in Los Angeles County. “LA’s developing that reputation with transportation technology ,” he said. “We're a place that will work with you … test it here.” Natural Language Processing SpaceX C OM PANY The Boring Company C OM PANY Earthquakes TOP IC O R I S SUE M ETA DAT A Los Angeles L OC AT I ON 243465 ART I C LE JUN 2 2018 DAT E David Spiegel AU T H OR 10.00am EDT T I M E Eric Garcetti PE R S ON Citizen Group N E T WORK CNBC C OM PANY Hawthorne L OC AT I ON Elon Musk PE R S ON
  20. 20. © 2019 GraphAware Ltd. All rights reserved. Los Angeles backs ‘risk taking’ of Elon Musk’s Boring Company — Residents fear damaged homes, earthquakes PUBLISHED SAT, JUN 2 2018 10:00 AM EDT David Spiegel @DWSPIEGEL Elon Musk is no stranger to controversy. Even his “boring” company — The Boring Company — can’t steer clear of it. It is in the early stages of trying to solve a legendary traffic problem. In May, Musk detailed his plans to dig mass transit tunnels under the City of Los Angeles, where the Boring Company is headquartered. The project has faced some criticism from local communities amid fears about earthquakes and that tunneling could damage their homes. Two neighborhood groups representing parts of LA’s west side have filed a legal challenge against the city’s proposal to exempt the project from environmental review. But the city is trying to fast-track the project. Speaking at the CNBC Disruptor 50 Roadshow event in Los Angeles on May 23, Los Angeles Mayor Eric Garcetti explained his support of The Boring Company and the use of LA as a testing ground. He believes Musk’s companies exemplify the diversified technology ecosystem he is working to grow in the city, and LA doesn’t want to force Musk to go elsewhere with his ideas. Another Musk company, SpaceX, was No. 1 on the recently revealed 2018 CNBC Disruptor 50 List based on its progress in reusable rocket technology and plan to take humans to Mars. SpaceX is headquartered in the City of Hawthorne, in Los Angeles County. “LA’s developing that reputation with transportation technology ,” he said. “We're a place that will work with you … test it here.” Enrichment SpaceX C OM PANY Tesla C OM PANY The Boring Company C OM PANY Reusable Rocket P RO D UCT Tunneling Machine P RO D UCT Seismology TOP IC O R I S SUE Automotive TOP IC O R I S SUE Earthquakes TOP IC O R I S SUE M ETA DAT A Los Angeles L OC AT I ON LA L OC AT I ONUSA L OC AT I ON 243465 ART I C LE May 23 2018 DAT E JUN 2 2018 DAT E David Spiegel AU T H OR 10.00am EDT T I M E Eric Garcetti PE R S ON City Mayor PE R S ON Citizen Group N E T WORK CNBC C OM PANY Natural Disasters TOP IC O R I S SUE Hawthorne L OC AT I ON Congestion TOP IC O R I S SUE Elon Musk PE R S ON Mars L OC AT I ON
  21. 21. © 2019 GraphAware Ltd. All rights reserved. SpaceX C OM PANY Tesla C OM PANY The Boring Company C OM PANY Reusable Rocket P RO D UCT Tunneling Machine P RO D UCT Seismology TOP IC O R I S SUE Automotive TOP IC O R I S SUE Mass-transit TOP IC O R I S SUE Earthquakes TOP IC O R I S SUE Positive S EN T I MEN T Negative S EN T I MEN T M ETA DAT A Los Angeles L OC AT I ON LA L OC AT I ONUSA L OC AT I ON 243465 ART I C LE Positive S EN T I MEN T May 23 2018 DAT E JUN 2 2018 DAT E Los Angeles backs ‘risk taking’ of Elon Musk’s Boring Company — Residents fear damaged homes, earthquakes PUBLISHED SAT, JUN 2 2018 10:00 AM EDT David Spiegel @DWSPIEGEL Elon Musk is no stranger to controversy. Even his “boring” company — The Boring Company — can’t steer clear of it. It is in the early stages of trying to solve a legendary traffic problem. In May, Musk detailed his plans to dig mass transit tunnels under the City of Los Angeles, where the Boring Company is headquartered. The project has faced some criticism from local communities amid fears about earthquakes and that tunneling could damage their homes. Two neighborhood groups representing parts of LA’s west side have filed a legal challenge against the city’s proposal to exempt the project from environmental review. But the city is trying to fast-track the project. Speaking at the CNBC Disruptor 50 Roadshow event in Los Angeles on May 23, Los Angeles Mayor Eric Garcetti explained his support of The Boring Company and the use of LA as a testing ground. He believes Musk’s companies exemplify the diversified technology ecosystem he is working to grow in the city, and LA doesn’t want to force Musk to go elsewhere with his ideas. Another Musk company, SpaceX, was No. 1 on the recently revealed 2018 CNBC Disruptor 50 List based on its progress in reusable rocket technology and plan to take humans to Mars. SpaceX is headquartered in the City of Hawthorne, in Los Angeles County. “LA’s developing that reputation with transportation technology ,” he said. “We're a place that will work with you … test it here.” Machine Learning David Spiegel AU T H OR 10.00am EDT T I M E Eric Garcetti PE R S ON City Mayor PE R S ON Citizen Group N E T WORK Fast-track C O N C E PT Early stages C O N C E PT Testing ground C O N C E PT CNBC C OM PANY Natural Disasters TOP IC O R I S SUE Hawthorne L OC AT I ON Congestion TOP IC O R I S SUE Elon Musk PE R S ON Mars L OC AT I ON
  22. 22. © 2019 GraphAware Ltd. All rights reserved. Extract hidden structure from the text Easily merge from different sources Analysis framework Visualisation tool What should you look for?
  23. 23. © 2019 GraphAware Ltd. All rights reserved. “GraphAware Hume converts structured and unstructured data silos
 to Knowledge Graph”
  24. 24. © 2019 GraphAware Ltd. All rights reserved. Data Information Knowledge Insight Wisdom Simulation Evolve Enhancing the core knowledge models that drive an organization, to derive ever greater value. 06 Analyze Finding and revealing patterns in the connections between and amongst things. 03 Match Finding and displaying similarity between things. 02 Act Supplying solutions to specific business and strategy problems. 05 Communicate Finding, extracting, and executing the structure of language. 04 Discover Indexing, tagging, filtering, sorting and delivering listings. 01 VALUE
  25. 25. © 2019 GraphAware Ltd. All rights reserved.
  26. 26. © 2019 GraphAware Ltd. All rights reserved. Knowledge Graph store Fast access to connected data Merging External Data Existing Data Augmentation Scalability The Neo4j role
  27. 27. © 2019 GraphAware Ltd. All rights reserved. Where is the knowledge?
  28. 28. © 2019 GraphAware Ltd. All rights reserved. Thank you For more information please contact: Vlasta Kůs · 18/07/2019
 info@graphaware.com +1 844-344-7274 graphaware.com

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