What is UX design? In this presentation I look at what UX design is, and what a UX designer does by examining the 7 ages of a web page - from the idea to the live page.

1. What is UX design?
A behind the scenes tour
Neil Turner
Dec 2012

2. “Most people make the
mistake of thinking design
is what it looks like. It’s not
just what it looks like and
feels like. Design is how it
works.”
Steve Jobs

3. "What makes people
passionate, pure and
simple, is great
experiences. If they have
great experience with
your product (and) they
have great experiences
with your service, they’re
going to be passionate
about your brand."
Jesse James Garrett

5. The
finished
design…
is
just
the
tip of
the
iceberg!

6. The 7
ages of
man
a web
page

7. 1. The idea

8. The sweet spot…
X
U
Business needs
Customer needs

9. 2. The concept

10. Storyboards

11. Sitemaps

12. 3. The sketch

13. Page sketches

14. Getting
feedback

15. Survival
of the
fittest

16. 4. The wireframe

17. Wireframes

18. Nearly
there…
Testing the design

19. 5. The visual mock up

20. Visuals

21. Style guide

22. 6. The prototype

23. More usability
testing

24. Nearly
there…

25. 7. The live page

26. Web pages

27. Tracking
performance

28. Version
A
Testing
different
versions
Version
B

29. Version A
Version B

30. Optimising
the design
Version
A
Testing
different
versions
“Will you guys
stop following
me…”
Version
B