Presentation deals with introduction of marketing research and its broader classification

1. Marketing Research
Introduction

2. Definition
Identification
Collection
Analysis
Dissemination
&
Use of information for decision making.

3. Type of marketing research
• Problem identification
– Which are not apparent and not yet exist but may arise
in future
– Example: research regarding market potential, market
share, short or long-range forecasting, business trends
etc.
• Problem solving
– Starts after identification of problem or opportunity
– Example: research regarding segmentation, product,
pricing, promotion, distribution etc.