Affluent Buyers Exposed: The economy
might be in a long, slow recovery, but affluent consumers in the US indicate they’re ready to conAnue spending as much as they have been.

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The affluent consumer audience
requires a unique strategy to sell to them.

The affluent consumer audience has
mulAple digital devices.

40% of the affluent
consumer audience will showroom and then purchase online.

Affluent consumer are unique
in the way they like to engage luxury brands.

49% of affluent internet
users would opt in to receive emails from luxury brands. +2x over preference to receive texts.

For many affluent consumers,
the appeal of buying luxury goods goes beyond owning the actual item…

…it’s the experience surrounding
the purchase of an expensive item.

The exclusivity a brand offers
a customer is a key element of the luxury experience. They appreciate experiences such as: Limited-­‐ediAon merchandise, the first look at a product, and personalized service.

TranslaAng that experience to
the digital realm is one reasons luxury marketers iniAally balked at the idea of creaAng virtual spaces for their goods.

But with the amount of
Ame spent online growing nearly one quarter from 2011 (32.8 hours) to 2013 (41.6 hours).

This opportunity is
increasing fast.

Product Discovery Channels: 48% online;
50% in-­‐store. Product Discovery Channels: 48% online; 50% in-­‐ store.

How can brands
capitalize on this opportunity …

and duplicate the connecAon
between a trusted sales associate and an in-­‐store shopper…

when the online shopper
can’t touch, smell, or try on the product?

The answer: Connect affluent
consumers with a luxury brand advocate/expert.

“These aren’t the idle rich.
These are people who use online resources to save Ame. And they will spend money to save Ame.” – Skip Brand, Co-­‐founder & CEO Newco bbd

ConnecAng online shoppers with
a trusted advocate will give the shopper the informaAon and answers they need to feel confident buying luxury products online.

Learn how to reach
your affluent buyers. Get the full exposé.

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