Ever wonder what makes affluent buyers tick? It turns out they are a unique group in the way they interact with their favorite brands online and in stores.
They prefer exclusive opportunities and personalized experiences, and they're flocking to online retail spaces.
The 15 Minute Breakdown: 2024 Beauty Marketing Study
Affluent Buyers Exposed: Get The Full Exposé
1. Affluent
Buyers
Exposed:
The
economy
might
be
in
a
long,
slow
recovery,
but
affluent
consumers
in
the
US
indicate
they’re
ready
to
conAnue
spending
as
much
as
they
have
been.
2. InteracAve
slides
ahead:
Watch
for
symbols
(to
tweet)
and
links
(to
learn
more)
throughout
the
presentaAon
to
share
or
access
addiAonal
content.
10. The
exclusivity
a
brand
offers
a
customer
is
a
key
element
of
the
luxury
experience.
They
appreciate
experiences
such
as:
Limited-‐ediAon
merchandise,
the
first
look
at
a
product,
and
personalized
service.
11. TranslaAng
that
experience
to
the
digital
realm
is
one
reasons
luxury
marketers
iniAally
balked
at
the
idea
of
creaAng
virtual
spaces
for
their
goods.
12. But
with
the
amount
of
Ame
spent
online
growing
nearly
one
quarter
from
2011
(32.8
hours)
to
2013
(41.6
hours).
19. “These
aren’t
the
idle
rich.
These
are
people
who
use
online
resources
to
save
Ame.
And
they
will
spend
money
to
save
Ame.”
–
Skip
Brand,
Co-‐founder
&
CEO
Newco
bbd
20. ConnecAng
online
shoppers
with
a
trusted
advocate
will
give
the
shopper
the
informaAon
and
answers
they
need
to
feel
confident
buying
luxury
products
online.
21. Learn
how
to
reach
your
affluent
buyers.
Get
the
full
exposé.
Affluent Buyers Exposed: The economy might be in a long, slow recovery, but affluent consumers in the US indicate they’re ready to continue spending as much as they have been.
Interactive slides ahead: Watch for symbols (to tweet) and links (to learn more) throughout the presentation to share or access additional content.
The affluent consumer audience requires a unique strategy to sell to them.
The affluent consumer audience has multiple digital devices.
40% of the affluent consumer audience will showroom and then purchase online.
Affluent consumer are unique in the way they like to engage luxury brands.
49% of affluent internet users would opt in to receive emails from luxury brands. +2x over preference to receive texts.
For many affluent consumers, the appeal of buying luxury goods goes beyond owning the actual item…
…it’s the experience surrounding the purchase of an expensive item.
The exclusivity a brand offers a customer is a key element of the luxury experience. They appreciate experiences such as: Limited-edition merchandise, the first look at a product, and personalized service.
Translating that experience to the digital realm is one reasons luxury marketers initially balked at the idea of creating virtual spaces for their goods.
But with the amount of time spent online growing nearly one quarter from 2011 (32.8 hours) to 2013 (41.6 hours).
and duplicate the connection between a trusted sales associate and an in-store shopper…
when the online shopper can’t touch, smell, or try on the product?
The answer: Connect affluent consumers with a luxury brand advocate/expert.
“These aren’t the idle rich. These are people who use online resources to save time. And they will spend money to save time.” –Skip Brand, Co-founder & CEO Newco bbd
Connecting online shoppers with a trusted advocate will give the shopper the information and answers they need to feel confident buying luxury products online.
Learn how to reach your affluent buyers.
Get the full exposé.