This presentation was given by Victoria Smith, a Senior Account Manager at Amergent, at NEDMA's Annual Conference on May 14, 2014.

1. Twitter
Tips & Tricks
-Victoria Smith
@LiveVictoria

2. Why Use Social Media?
More and more people are connecting more
frequently through
Facebook, Twitter, Instagram, and other social
platforms than traditional channels
(TV, Phone, Email).
Building audience / fan base / buyers / promoters
Networking – we have access to more high-
profile, influential people than ever before.
Real-time, immediate interaction
Cost-effective

3. Challenges and Learning
Took a little bit of time to get the hang of it.
Learning which social media channels are more
appropriate and effective for certain content.
Maintaining a consistent presence and daily
interaction on social media.
Planning a creative, interesting mix of content.
Building brand recognition.

4. How I Do It…

5. Starting from Scratch
Started with 2 channels worked my way into other
social media channels when I felt more
comfortable.
Linked a few social media platforms to save time.
Invested a small budget to build base of followers
through Paid Ads – a larger base provided more
opportunity for organic growth.
Observed other people/companies that do it well.
Used my official webpage as a home-base to
cross-promote social media.

7. 90% GIVE / 10% TAKE
Majority of my tweets do not promote myself.
Example of “Give” Tweets:
• Inspirational quotes
• Charity Tuesday shout outs – promoting non-profits
• Re-tweets
• Thank You – to new follows
• Conversations/replies to every-day topics
• Compliments
Examples of “Take” tweets:
• Announcing gigs
• Any “big news”
• Inside Scoop – pictures of working/recording in the
studio

8. Sample Tweets

9. What happens when you
give more than you take?
People will notice you more if you are “giving” and
showing interest in others. Over time, people will
become interested in what you are trying to
promote, if anything.
You will annoy people if you only talk about yourself…
just like in real-life.
People will start promoting you on their own by
tagging you and conversing with you. It’s not blatant
advertising, it’s public relations and stewardship.
Bottom line -- word-of-mouth marketing will increase.
As we all know word-of-mouth marketing is the best
kind of marketing.

10. What goes around comes around…

11. Use the LIST feature – the sooner the better and keep up with
them. As the number of people you follow and/or followers
grows, it will help you filter tweets and audiences and interact
more effectively.
Use a dashboard to automate some posts. You should live
tweet too!
Cross-Promote - Invite your twitter followers to Events by
posting the Event Facebook Link. Showcase your social links
everywhere.
Add a Twitter Tab to your Facebook Page to make it easy for
your Facebook fans to find you on Twitter.
Plan ahead - At the beginning of each week draft 2-3 tweets for
each day (or set them up in a dashboard) – topics don’t have to
be related to your business, remember the 90 /10 rule!
Tweet videos and photos to increase interaction
Some Twitter Tips

12. Success on Twitter
The modern day phone number. Access to people
you wouldn’t have a had a chance to reach before.
I’ve connected with friends, fans, celebrities, music
industry professionals, other artists, companies and
more….
Google Analytics shows that the majority of traffic to
my website is driven through Twitter and Google
Search.
Sales of my album increased when I increased my
online presence.