Social Media: The Next Steps for You and Your Business

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Social Media: The Next Steps for You and Your Business
September 18, 2014
38 Everett St | Allston, Massachusetts 02134 | 617-254-5000 | www.ovrdrv.com
#NEDMA/@NEDMA
Bob Cargill (@cargillcreative)
Director of Social Media, Overdrive Interactive

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Social Media
Social media are digital, online and
and Internet tools and technologies
that are used for creating, sharing and
discussing news, information, opinions
And experiences with other human beings.
Bob Cargill www.anewmarketingcommentator.com

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Top Social Media Sites
Source: http://techcrunch.com/2013/12/30/pew-social-networking/,
TechCrunch, 73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter In
Popularity, Facebook Stays On Top, December 30, 2013

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#Socialnomics 2014 by Erik Qualman
http://youtu.be/zxpa4dNVd3c

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Social Media Strategic Plan
 Establish a team.
 Agree on your objectives.
 Understand your audience.
 Research the influencers.
 Study the competition.
 Develop your content.
 Consider paid activity.
 Identify your channels.
 Choose your tools.
 Define success.
 Build a foundation.
 Deploy your tactics.
 Monitor your activity.
 Measure the results.
 Adjust course as necessary.

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Blogs – Circa 1994 (Over 250* Million Today)
A blog (short for web log) is
a personal or professional
website that is frequently
updated with written posts
(including outbound links)
and images that are archived
in reverse chronological
order.
*Estimates Vary Greatly

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LinkedIn – ’03 (Over 300 Million Users Today)
“LinkedIn is a
social networking
website for people
in professional
occupations.”
Source: Wikipedia

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YouTube – ’05 (Over One Billion Users Today)
“Founded in
February
2005, YouTube
allows billions
of people to
discover, watch
and share
originally-created
videos.”
Source: YouTube

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Twitter – ’06 (Over 250 Million Users Today)
“Twitter is a free social networking and micro blogging
service that allows its users to send and read other
users’ updates (otherwise known as tweets), which are
text-based posts of up to 140 characters in length.”
Source: Wikipedia

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Facebook – ’04 and ’06 (Over 1.25 Billion Users Today)
“Facebook, formerly The Facebook, is a free-access
social networking website that is operated and privately
owned by Facebook, Inc. Users can join networks
organized by city, workplace, school, and region to
connect and interact with other people. People can also
add friends and send them messages, and update their
personal profiles to notify friends about themselves.”
Source: Wikipedia

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Pinterest – ’10 (Over 40 Million Users Today)
“Pinterest is a virtual pinboard. Pinterest allows you to organize
and share all the beautiful things you find on the web. You can
browse boards created by other people to discover new things and
get inspiration from people who share your interests.
“People use boards
to plan their
weddings,
decorate their
homes, and share
their favorite
recipes.”
Source: Pinterest

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Instagram – ’10 (Over 200 Million Users Today)
“Instagram is an online mobile photo-sharing, video-sharing
and social networking service that enables its users
to take pictures and videos, and share them on a variety of
social networking platforms....”
Source: Wikipedia

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Google+ – ’11 (Over 1.6 Billion Users Today)
“Google+ (pronounced and sometimes written as Google Plus,
sometimes abbreviated as G+) is a multilingual social networking
and identity service owned and operated by Google Inc.”….
Source: Wikipedia
Not just one
site, but a
layer over
many Google
properties.

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Vine – ’12 (Over 40 Million Users Today)
“Vine is a short-form video sharing service. Founded in
June 2012, it was acquired by microblogging website
Twitter in October 2012, just prior to its official launch. The
service allows users to record and edit six-second long
looping video clips, which can be then published through
Vine's social network and shared on other services such
as Facebook and Twitter. Vine's app can also be used to
browse through videos posted by other users, along with
groups of videos by theme, and trending videos.”
Source: Wikipedia

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Why People Use Social Media
1. It’s my job.
2. I enjoy making new friends.
3. It’s a great way to keep up with the news.
4. I don’t want to be left behind.
5. I like sharing pictures and videos.
6. It’s how I stay in touch with friends, relatives, colleagues & clients.
7. It’s how everyone communicates nowadays.
8. It’s easy.
9. It helps my search engine rankings.
10. I like talking to celebrities.
11. It’s where I go for customer service.
12. It saves me time.
13. I like to express my opinions.
14. My favorite stores and brands are using it.
15. I use it to screen job candidates.

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16. It’s free.
17. It’s where I turn for help and support.
18. I like the immediacy of it.
19. People expect me to be using it.
20. I’m a writer.
21. People answer questions about practically anything there.
22. I like to influence others.
23. I enjoy a good argument.
24. I use it to promote my work.
25. I like “listening” to others.
26. I’m lonely.
27. I’m not shy.
28. I need to keep up with the younger generation.
29. My employer encourages it.
30. I like being a “publisher” of my own content.

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31. I use it for networking.
32. I like technology.
33. I like anything to do with the Internet.
34. I’m a people person.
35. I have to keep up with the competition.
36. It’s how customers and prospects find me.
37. I want to be known as a thought leader.
38. I care about my brand.
39. I like checking in from restaurants, concerts & other special events.
40. My online reputation is important to me.
41. It leads to sales.
42. It leads to donations.
43. I hate talking on the phone.
44. I’m tired of email.
45. I’m looking for a new job.

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46. I’m in front of a computer all day anyway.
47. It’s fun.
48. I like the camaraderie.
49. I enjoy getting feedback.
50. I’d be bored without it.

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Why People Don’t Use Social Media
1. I’m too busy.
2. It’s just a fad.
3. It’s only for young people.
4. It’s not my job.
5. What would I say?
6. I’m successful without it.
7. I’m not interesting enough.
8. It terrifies me.
9. I’ll get a lot of spam.
10. It’s a waste of time.
11. I’m afraid of getting negative comments
and criticism.
12. I prefer to use the phone.
13. There’s no ROI.
14. I can’t write.
15. I know nothing about computers.

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16. I don’t like to brag.
17. I have enough friends already.
18. It takes too much time.
19. I don’t want anyone to see my picture.
20. It’s impersonal.
21. I don’t want complete strangers following me.
22. I don’t care what someone else had for lunch.
23. I’d rather meet in person.
24. I’m too shy.
25. I don’t want the responsibility.
26. I’m in front of the computer enough already.
27. It’ll get you into trouble.
28. I don’t want to get hacked.
29. I don’t know how to use it.
30. I like my privacy.

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31. I don’t want anyone at the office to know anything about my
personal life.
32. It’s too complicated.
33. I guess I’m just old-fashioned.
34. I’ve got better things to do with myself.
35. I just don’t get it.
36. I don’t like change.
37. My computer will get a virus.
38. I’m too tired.
39. I’m too old.
40. It’s too personal.
41. I’m afraid I’ll be stalked.
42. My company doesn’t allow it.
43. I don’t have a smartphone.
44. I don’t want to embarrass myself.
45. I have too much to lose.

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46. I prefer email.
47. I don’t want my friends from high school to find me.
48. There’s too much to learn.
49. It’s too much work.
50. I wouldn’t know where to begin.

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The Benefits of Using Social Media
• Learning More about the Industry in Which You Work
• Establishing Yourself as a Thought Leader
• Sharing Knowledge with Friends, Followers and Fans
• Building a Network of Loyal Support
• Keeping Up with New Technology and Tools
• Extending Your Reach to a New Audience of
Constituents
• Developing a Better and Bigger Brand
• Attracting New Business Leads and Sales
• Getting Found More Frequently Online
• Managing Your Business and Personal Reputation
• Tracking Your Influence on the Web
• Cozying Up to Celebrities

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“Social Media Comparison Infographic”
Source: https://leveragenewagemedia.com/blog/social-media-infographic/

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Twitter – ’06 (Over 250 Million Users Today)
“Twitter is a free social networking and micro blogging
service that allows its users to send and read other
users’ updates (otherwise known as tweets), which are
text-based posts of up to 140 characters in length.”
Source: Wikipedia

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How to Use Twitter
Choose Your Handle and Password
Complete Your Profile
Review other Account Information
Customize for Your Mobile Phone
Set Up Your Email Notifications
Choose a Design or Customize Your Own
Find and Follow Others
Tweet Regularly
Use Direct Messages, @Replies and Mentions
Favorite and Retweet
Create Lists
Use from Your Smartphone and Tablet
Consider TweetDeck, Hootsuite and other Twitter Dashboards

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Choose Your Handle and Password
Your handle
is your name
on Twitter in
15 characters
or less.

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Your photo, known
as your avatar,
appears along with
your tweets. You
want it to be a close-up
shot of your
happy face.

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Choose a
header, enter
your name, add
your location,
include a
website
and write your
bio in under 160
characters.

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Review other Account Information
Those who have you in
their address book can
find your Twitter handle.
Receive location-specific
trends
and Tweets…

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Customize for Your Mobile Phone
Decide which
notifications you
want to receive on
your phone.

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Set Up Your Email Notifications
Choose which
Twitter activities
you want to learn
about via email.

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Choose a Design…
How your Twitter
profile looks to
you and others…

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…or Customize Your Own
You even have the
option of
uploading your
own custom
background.

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Custom Background

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Find and follow accounts that share news and info
that is interesting to you.

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Twitter recommendations
or manual search…

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What’s
happening
now,
tailored for
me…

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Activity
of my
network…

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Search your address
book for friends and
colleagues who are
on Twitter…

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Browse
topics of
interest to
you…

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Also…
View Who Others Are Following
on Twitter
Check Out LinkedIn Profiles for
Twitter Handles
And…
Twellow http://www.twellow.com/
Twitter States http://www.twitterstates.com/
Twitter Grader http://tweet.grader.com/
Hashtags http://hashtags.org/
WeFollow http://wefollow.com/
Nearby Tweets http://nearbytweets.com/
Friend or Follow http://www.friendorfollow.com/
Monitter http://monitter.com
Twitter Advanced Search
https://twitter.com/search-advanced

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Tweet Regularly

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Use Direct Messages, Replies and Messages
To send a private DM,
your recipient must be
following you.

To reply, click on the
“Reply” arrow, type your
reply and hit “Tweet.”
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Use Direct Messages, Replies and Mentions
The Twitter handle of the
person you’re talking to
precedes the text in your
tweet…
Mentions are when you include
someone’s handle in your tweet to get
their attention.

When you “favorite” a tweet, it not
only archives it for you, it tells the
sender how much you liked it.
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Favorite and Retweet
Retweeting is a smart, easy way
to share other accounts’ great
content.

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Create Lists
To add someone to your list,
go to his or her profile, click
on the silhouette, then click
on “Add or remove from
lists” in the pull-down
menu…

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Twitter Lists
“Twitter lists are the hidden
secrets of the social selling
world.”
Koka Sexton
Director of Social Selling, InsideView
“How Do You Create a Twitter List?”
Social Media Today
July 5, 2012
Source: http://socialmediatoday.com/koka-sexton/
584121/how-do-you-create-twitter-list

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Twitter Lists
• Allow you to follow specific groups in one at-a-glance
stream.
• Cut through the clutter to highlight those whom are
most important to you.
• Save you from having to follow each and every
account individually.
• Get the latest news, views, trends and developments,
quickly and easily, in particular categories.
• Curate content similar to how you would via Feedly
and other news aggregators.
• Provide value to your followers (if your list is public).
• Recognize and flatter those whom you admire and
respect (again, as long as your list is public).

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Twitter Lists
“Like grains
of sand on a
beach, the
people
you follow
on Twitter
will slide
through
your hands
unless you
put
them in
buckets.”
-- Bob
Cargill

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How to Create Lists on Twitter
First, go
to your
“Lists”
page.

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Click on
the “Create
list”
button.

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Give your list
a name and
description…
…and mark
your list either
public or
private.

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To add
someone to
your list, go
to his or her
profile, click
on the
silhouette,
then click on
“Add or
remove from
lists” in the
pull-down
menu.

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Add him or her
to your lists by
checking the
corresponding
checkboxes.

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View your
list’s
members.

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View all your
different lists.

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View your
list’s
members’
tweets
at-a-glance.

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Add columns of your lists in TweetDeck for the sake of
convenience and efficiency.

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My list of
marketing,
advertising,
PR and
social media
agencies on
Twitter.

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My list of
nonprofit
organizations
on Twitter.

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My biggest
list,
my list of
Boston-area
media
on Twitter.

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• Go to your “Lists” page.
• Click on the “Create list” button.
• Give your list a name and description.
• Mark your list either public or private.
• To add someone to your list, go to his or her profile,
click on the silhouette, then click on “Add or remove
from lists” in the pull-down menu.
• Add him or her to your lists by checking the
corresponding checkboxes.

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How to Use TweetDeck to Schedule Tweets and
Monitor Others

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TweetDeck
TweetDeck is a social media dashboard application that you can use
from the Web, desktop or mobile device to manage Twitter accounts.

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TweetDeck
 “Arrange your feeds with customizable columns”
 “Focus on what matters with powerful filters”
 “Schedule Tweets to suit your audience”
 “Monitor and manage unlimited accounts”
 “Stay up to date with notification alerts for new Tweets”

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TweetDeck
TweetDeck, the
third most
popular Twitter
client...
…after
HootSuite and
Twitter.com.
http://maximizesocialbusiness.com/top-25-twitter-clients-top-50-social-media-influencers-9349/

“How do you
find the time to
tweet so often?”
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Scheduling Tweets with TweetDeck
Benefits:
 It saves time. You can front-load a week’s worth – or more – of
tweets in one fell swoop.
 It provides full coverage. You can stay in front of your followers with
a steady stream of content on a regular basis in absentia.
 It’s convenient. You don’t have to drop everything you’re doing at
inopportune times to tweet. You can just set it and forget it.

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Click on
the “New
Tweet”
button in
the upper
left-hand
corner.

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Compose
your
tweet in
the open
field.
Click on
the
“Schedule
Tweet”
button...

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…and
select a
date and
time.

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Click on
the blue
“Tweet”
button...
…and your tweet
will be added
to the “Scheduled”
column.

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 Click on the “New Tweet” button in upper left-hand corner.
 Compose your tweet in the open field.
 Click on the “Schedule Tweet” button and select a date and time.
 Click on the blue “Tweet” button and your tweet will be added to the
“Scheduled” column.

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
“How do you
follow so many
Benefits:
accounts?”
 It provides invaluable information and insight. You take a much
deeper dive into key topics, issues and accounts.
 It keeps you thoroughly up to date. You’re often the first to know
about breaking news, trends and developments.
 It helps you sort through the noise. At a glance, you can follow only
those tweets that are most important to you.

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Click on
the
“Add
Column”
button (the
plus “+”
sign).

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Add the
column of
your
choice,
e.g., Lists,
Search
(hashtags,
accounts),
etc.

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Click the
blue
“Add
Column”
button.

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The column
will then be
added to
your
dashboard.

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You can use
columns to
monitor lists,
hashtags,
accounts
and more.

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Imagine
having 60+
columns set
up in
TweetDeck!

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The List of What You Can Monitor in
TweetDeck Columns is Endless…
 Your Favorite Lists
 Conference Hashtags
 Contest Hashtags
 Client Accounts
 Prospective Client’s and
Employer’s Accounts
 Competitor’s Accounts
 Colleague’s Accounts
 Special Events’ Accounts
 Retweetable Accounts
 News, Sports and Entertainment Accounts
 Your Favorite Tweets
 People and Companies You Just Want to “Stalk”

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How do you stand out in a
crowd of over 241 million
active Twitter users?

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10 Ways Your Brand Can Stand Out on Twitter
1. Newsjack What’s Hot
2. Ask Questions
3. Engage with other Brands
4. Embrace Your Fans
5. Talk about the Weather
6. Be Responsive
7. Have a Sense of Humor
8. Give Something Away
9. Be Inspirational
10. Share Your Knowledge

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Newsjack What’s Hot
1. Taking advantage of trending news by writing about it as it is
breaking can be a very effective way to inject your brand into the
conversation IF it is done in a clever, timely and tasteful manner.
The Grammys. The Academy Awards. The Olympics. Special events
like these are ripe for the picking.
For instance, during this year’s Super Bowl, many brands were playing
the newsjacking game, sharing their quips in real time.

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Ask Questions
2. Any networker worth his or her salt knows the best way to win over
an audience is to show an interest in what others have to say rather
than to talk about yourself.
Ask them anything. The more you ask them questions, the more likely
they’ll be trust that you’re genuinely interested in their needs, interests
and opinions. The more likely they’ll be to do business with you when
the time comes.

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Engage With other Brands
3. Back in the day, it would have been highly unusual – and nearly
impossible – for one brand to talk to another. What would be the point?
And without the Internet, there wasn’t really a good forum for such
conversation, anyway.
Social media changes everything. And today, now that most brands
have the basics of Twitter down, they’re going where no brands have
gone before, reaching out to one another for not just casual banter, but
strategically timed engagement.

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Embrace Your Fans
4. People follow brands on Twitter for a number of reasons, one of
which is for a digital autograph, a change to connect with someone or
something they adore.
One-on-one interaction is ideal. A retweet or a reply goes a long way
with your fans. But if you’re too big or too busy to reach out to others
individually, you can still at least acknowledge those who follow you in
one fell swoop and thank them every once in a while.

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Talk about the Weather
5. What’s the one thing people talk about when they have nothing else
to say? The weather! Everyone is interested in the forecast, the
temperature and whether it’s sunny, raining or snowing outside.
The weather is the lowest common denominator of conversation. It’s an
opportunity for brands to talk about something that has universal
appeal.

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Be Responsive
6. Given the fact that over 70% of users expect brands to get back to
them on Twitter in under an hour (according to a Lithium Technologies
report http://searchenginewatch.com/article/2304492/Brands-Expected-to-
Respond-Within-an-Hour-on-Twitter-Study), it only makes sense that
the quicker you respond to those who tag you, the better.
Monitor the channel for mentions and questions. Unless they’re trolls,
spammers or ridiculously rude people, everyone deserves a timely
response.

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Have a Sense of Humor
7. Far too many brands take themselves too seriously on Twitter. For
them, every single tweet is watered down, devoid of any personality
whatsoever, never mind a sense of humor. Yet one of the best ways to
stand out on this channel is to lighten up every once in a while.
Laugh at yourself. Poke fun at others – in a harmless, good-natured
way. Don’t hesitate to put a smile on the face of your brand.

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Give Something Away
8. Perhaps the easiest way to stand among the competition for attention
on Twitter is to host a contest or sweepstakes. You don’t have to
feature a big prize, either. Anything you have to offer is sure to draw
interest.
Make sure you abide by Twitter’s guidelines, though
https://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter.
There are probably more details involved than you realize. But if
you play by the rules and your prize is desirable, you’ll likely be deluged
with replies and entries.

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Be Inspirational
9. Whether you’re marketing to businesses or consumers, don’t forget
that you’re talking to other humans on Twitter. Sure, your ultimate
objective may be to increase lead and sales, but that doesn’t happen
overnight on Twitter. It happens over time.
Start by helping your followers achieve both their personal and
professional dreams. A little emotion goes a long way toward moving
people to action and helping them separate the good tweets from those
not worth their time.

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Share Your Knowledge
10. Speaking of being helpful, some of the most popular accounts on
Twitter are those that provide insight and information to their followers.
Like the most successful thought leaders, they share tips, tricks, facts
and figures about the space in which their brands and followers live,
work and play.

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Facebook – ’04 and ’06 (Over 1.25 Billion Users Today)
“Facebook, formerly The Facebook, is a free-access
social networking website that is operated and privately
owned by Facebook, Inc. Users can join networks
organized by city, workplace, school, and region to
connect and interact with other people. People can also
add friends and send them messages, and update their
personal profiles to notify friends about themselves.”
Source: Wikipedia

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Facebook
Create an Account
Add Profile Information and Picture
Find Friends
Adjust Your Privacy Settings
Share Updates, Videos, Pictures & More
Tag Friends
Like Pages
Adjust Notifications
Build Photo Albums
Send Messages and Chat
Create a Page or a Group
Use Insights to Track Page Stats
Run Ads
Like and Comment on Posts
Create Events
Know the Difference Between Pages and Profiles
www.anewmarketingcommentator.com

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Create an Account

Include work
experience,
education, contact
information
and more.
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Add Profile Information and Picture

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Find Friends

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Adjust Privacy Settings
You can control who sees your posts, pictures
and information, even who can look you up on
Facebook.

Share Updates, Pictures, Videos & More
Share not just what’s
interesting to you, but
what you think will be
interesting to your
friends and fans.
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Tagging creates a
link to your friend’s
profile.
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Tag Friends
Source: www.facebook.com

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Like Pages
When you like a page, its
content will appear in
your news feed.

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Adjust Notifications
Decide what notifications you want to receive
by email and text.

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Build Photo Albums

Talk privately with your
friends via private
messages or real-time chat.
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Send Messages and Chat

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Like and Comment on Posts

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Create a Page or a Group

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Create a Page

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Create a Page

Manage page roles to decide who can edit the page,
view insights, comment and post as the page, and more.
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Create a Page

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Use Insights to Track Page Stats
Use Insights to
track key metrics of
your page such as
likes, post reach,
engagement, and
more.

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Source: Statista
http://www.statista.com/chart/2160/content-postet-by-facebook-brand-pages-worldwide/

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Facebook Ads
 Facebook ads can be created in an ads manager account, or via
“Boost Post” in the Page admin view.
 Boosted posts or promoted posts turn organic posts into ads, using the
post text and image or video.
 No longer limited to the right side of the page, Facebook ads also now
appear in the desktop and mobile news feeds.
 Right column (or rail) ads use a small image, body copy and headline.
 News feed ads on desktops and mobile devices mimic organic posts,
featuring large format images and include comment, share, and like
capabilities.
 The logout screen ad is the largest ad unit and may feature a cover photo
style image or video.

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Facebook Ads
 Facebook campaigns start with a specific objective, which informs the
ad format and pricing model. Facebook offers these objectives:
 Clicks to Website
 Website Conversions (request for information, hotel booking, etc.)
 Page Post Engagement (comment, share, like)
 Page Likes (adds to total fan count)
 App Installs
 App Engagement
 Event Responses (using Facebook event listings)
 Offer Claims (using Facebook offers)

173
.
Facebook Ads
 Facebook ads are targeted based on user profile information and their
connections. Targeting options include:
 Age, gender, geography (country, state/region, city, or zip), languages
 Device, operating system, and connection
 Interests (e.g., business travelers, casino vacations, etc.)
 Behaviors (e.g., cruises, family vacations, etc.)
 Connections (include or exclude users connected to a page, app, or event)
 Custom Audience (advertiser’s email database)
 Ads are charged on a CPC or CPM pricing model
 CPC advertisers are charged every time a user clicks on their ad
 CPM advertisers pay for every 1,000 impressions (ad views)

174
.
Facebook Ad Products
Desktop News Feed Ad
Right
Column
Ad
Mobile News
Feed Ad

175
.
Right Column/Rail Ad: Domain, Page, App, etc.

178
.
News Feed Ad: Page Posts, Promoted Posts,
Events, etc.

179
.
Events, etc.

180
.
Events, etc.

181
.
Events, etc.

Create events and
invite your Facebook
friends and followers.
Ask them to RSVP to
know who is coming.
182
.
Create Events

Know the Difference Between Pages and Profiles
183
.

184
.

185
.
LinkedIn – ’03 (Over 300 Million Users Today)
“LinkedIn is a
social networking
website for people
in professional
occupations.”
Source: Wikipedia

186
.
How to Use LinkedIn
Complete your Profile
Add Links to Presentations and Videos
Include Projects, Presentations and More
Give and Get Recommendations
Give and Get Endorsements
Make Connections
Share Updates and Content
Join and Create Groups
Follow Companies
Create a Company Page
Send Updates to Company Followers
Use Analytics

187
.
Write a strong summary of
your background and list
your experience
with job descriptions.

188
.
List your
skills and
expertise.
Include education,
interests, honors,
awards and other
details.

Add Links to Presentations and Videos
189
.

Include Projects, Publications and More
You can add information on
a variety of accomplishments
and achievements.
190
.

191
.
Give and Get Recommendations

Endorsements are not
just a quick, easy way to
recognize your
connections for their
talents, but also a great
way for others to provide
validation of your own set
of professional skills.
192
.
Give and Get Endorsements

Build your own network
by connecting with your
colleagues and friends in
your industry.
193
.
Make Connections

Communicate with your contacts via private messages.
Ask for leads, referrals, endorsements and more.
194
.
Exchange Messages

Establish yourself
as a thought
leader by sharing
your own content
or articles, videos
and other content
that may be
relevant to your
network.
195
.
Share Updates and Content

196
.
Join and Create Groups

197
.
Follow Companies

198
.
If your individual account meets specific requirements,
create a company page for your business.

199
.
You must
have a
company
email
address to
set up the
page.

200
.
Edit company description, company details, and add
admins who can edit the page.

201
.
Send Updates to Company Followers
Share updates
with all
followers or
specify a target
audience to
receive your
updates.

202
.
Use Analytics
Use Analytics to gather
info on engagement, your
followers, your page’s
visitors, and more.

203
.
Pinterest – ’10 (Over 40 Million Users Today)
“Pinterest is a virtual pinboard. Pinterest allows you to organize
and share all the beautiful things you find on the web. You can
browse boards created by other people to discover new things and
get inspiration from people who share your interests.
“People use boards
to plan their
weddings,
decorate their
homes, and share
their favorite
recipes.”
Source: Pinterest

204
.
Pinterest
Create a Business Account
Follow Relevant Topics
Create Boards
Add Relevant Pins
Repinning
Add Widgets
Verify Your Website
Track Analytics

205
.
Create a Business Account
Source: business.pinterest.com

206
.
Follow Relevant Topics
Source: business.pinterest.com

207
.
Create Boards
Source: pinterest.com
Use boards to organize
your pins and repins.

208
.
Add Relevant Pins

209
.
Repinning

Add widgets to your other sites so people can find your Pinterest
210
.
Add Widgets to Existing Content

Verifying your website will give you
access to analytics and will help you
to show up in search results.
211
.
Verify Your Website

212
.
Track Analytics

213
.
Track Analytics

214
.
Google+ – ’11 (Over 1.6 Billion Users Today)
“Google+ (pronounced and sometimes written as Google Plus,
sometimes abbreviated as G+) is a multilingual social networking
and identity service owned and operated by Google Inc.”….
Source: Wikipedia
Not just one
site, but a
layer over
many Google
properties.

215
.
Google+
Create a Google+ Page
Choose a Business Type
Edit Page Details
Verify Your Business
Claim Unique URL
Edit Appearance
Edit About Me Page
Link Other Sites to Profile
Add Mobile Recommendations
View Insights
Use Google Analytics

216
.
Create a Google+ Page
Source: plus.google.com

217
.
Choose a Business Type

218
.
Edit Page Details

219
.
Verify Your Business
Verify by postcard, phone, or by verifying your website.
Source: support.google.com

220
.
Claim Unique URL
Source: support.google.com

221
.
Edit Appearance
Customize page
name, profile picture,
and cover photo to
make it unique to your
business.

222
.
Edit About Me Page
Give info about your
page – Tagline is about
you in 10 words or less!

Widgets help
bring people
to you page
from other
social media
platforms
223
.

224
.
Link Other Sites to Profile

“Google+ content
recommendations combines
search with social data to
greet mobile visitors with
additional relevant
recommended content on
your site.”
Source:
https://developers.google.co
m/+/web/recommendations/
225
.
Add Mobile Recommendations

226
.
View Insights
Insights gives you basic
statistics about your page,
content, and followers.

227
.
Use Google Analytics

.
Thank you!
Bob Cargill
Director of Social Media
Overdrive Interactive
bcargill@overdriveinteractive.com
617-254-5000
@cargillcreative on Twitter

229
.
Bob Cargill
• Director of Social Media at Overdrive Interactive
• 30+ Years or Experience as a Marketing Professional
• The New England Direct Marketing Association’s Direct Marketer of
the Year in 2009
• Over 40 Awards for Copywriting, Creative Direction and Social Media
• Gold from NEDMA for Blog in 2006
• Gold from NEDMA for Best Tweets in 2010
• Frequent Speaker at Industry Events and Elsewhere
• Past President of the New England Direct Marketing Association (‘99-
’00) and Two Toastmasters Clubs
• Graduate of Leadership MetroWest’s Leadership Academy (‘92)

Social Media: The Next Steps for You and Your Business

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