Whirlpool Latin America

Joinville Area, Brazil, Paraná Brazil

Design

As industrial designer at Design Metrics Team, I am responsible for analysis of sensorial and perceived quality of products to Latin American brands, and with development of new design metrics at Whirlpool Latin America. The main product categories are food stream solutions (refrigerators and freezers), food preparing (ovens, cooktops, ranges) and water business (water purifiers). Inside Design Metrics area, Craftsmanship is the main metric, focused on sensorial and perceived quality, helping to understand the relationship and experience between consumer and products on shopping floor, quantify it and suggest improvements and new ways for development and production. The results of this ...