2. Philosophy From a to b, from point to point, that is what dmp Marketing stands for. It is all about reaching goals and results, something concrete. This could be more exposure, or concrete sales activity. Marketing is closely connected to sales.
3. The Issues Positioning, what is my place in the market? Who are my customers? How do I get better RoI from sales? How do I finish my activities on time?
4. Return on Investment (1) RoI or RoO, Return on Objectives ALWAYS set objectives for activities: SMART Specific Measurable Attainable Relevant Time-bound Most tangible with lead generation
12. Services PR/Analysts – Lead Generation – Web – Internal Comms – Customer Retention – Events – Collateral – Social Media – Online (Click on image for more information)