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Snapchat is a Burrito

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From: http://delmondo.co/snapchat-is-a-burrito/

I was asked to give a five minute presentation at a Producer’s Guild of America event recently on Snapchat and their influence in the area of mobile video.

Five minutes isn’t much time to talk about the future of mobile video, one of the hottest topics in advertising. It’s estimated that spending will reach $6 billion in the US by 2018, representing about half of the total online video ad spend.

But when I sat down to think more about, over lunch at Chipotle in fact, the answer was right in the palm of my hand.

Snapchat (and mobile video) is like a burrito, take it wherever you want, put anything in it, it's easily consumed and it disappears when you're done.

It’s true, and I have the research to prove it.

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Snapchat is a Burrito

  1. @nickcicero, CEO/Founder Delmondo Snapchat is a Burrito. (and other bite-sized thoughts on Mobile Video) @nickcicero
  2. @nickcicero I make one of you laugh. I make one of you think. I make one you hungry. KPI’s for this presentation… I know this presentation is successful if:
  3. @nickcicero Snapchat (and mobile video) is like a burrito, you can put anything in it, take it wherever you want, it's easily consumed and it disappears when you're done.
  4. @nickcicero PROOF
  5. @nickcicero
  6. @nickcicero
  7. @nickcicero *THE MOST DELICIOUS DATA SLIDE EVER @nickcicero
  8. @nickcicero MOBILE-FIRST
  9. @nickcicero
  10. @nickcicero YOU CAN PUT ANYTHING YOU WANT IN IT
  11. @nickcicero
  12. @nickcicero It Disappears
  13. @nickcicero
  14. @nickcicero The End Thank You (Let’s Eat)
  15. Building the Creator Economy Nick Cicero - Founder @nickcicero @delmondoNY http://delmondo.co

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