1. The importance of
design
Lecture 6.2
University of Alberta
ALES 204
Nancy Bray
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2. Housekeeping
Assignment #1 results
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3. Course Map
Analyze a communicative situation
Plan an approach
Identify strengths and weakness of your approach
Context Rhetorical Purpose Channel
Intrapersonal Informative Oral
Interpersonal Persuasive Written
Small Groups
Public Visual
Mass Communication Online
Describe the role that culture, self-perception and language play in communication
Define communication
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4. Lecture Outline
1. Why does visual design matter?
2. What is visual rhetoric?
3. The C.R.A.P. principles of design
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5. 1. Why does visual design
matter?
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6. The competition is fierce
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10. 178 messages
a day
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14. Improving your
visual design:
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15. Heatmap of most looked at areas on a
résumé
Employers spend an average of 6 seconds with a résumé.
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16. Infographics
Visual design can help your
readers understand your
message better
David McCandless: The beauty
of data visualization
http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visu
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17. 2. What is visual rhetoric?
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18. Beaufort model of
writing expertise
Writing Subject
process matter
knowledge knowledge
Discourse
community
knowledge
Rhetorical Genre
knowledge knowledge
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19. Visual rhetoric is:
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20. 3. The C.R.A.P. principles of
design
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21. We know when a
sentence is
ungrammatical
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22. We also
recognize
visual
dissonance
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23. C.R.A.P
principles
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24. 1. Contrast
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27. Advice
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28. 2. Repetition
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31. Advice
Using styles in MS Word 2010:
https://www.youtube.com/watch?v=xsFPd7ZEBDo
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32. 3. Alignment
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35. Advice
Templates in Word 2012:
http://office.microsoft.com/en-ca/videos/video-get-started-using-temp
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36. 4. Proximity
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39. Advice
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40. Take away
Know what visual rhetoric
Know why design matters
Be able to look at an image and
identify if it adheres to C.R.A.P
principles
Readings: C.R.A.P. principles
from Presentation Zen
Design Cheatsheet
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