This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.

1. Social Media for
Nonprofit Leaders
Presented by:
Katherine Hoppe
Director, Coos Bay-North Bend Visitor & Convention Bureau
Matthew “Buzzy” Nielsen
Assistant Director, North Bend Public Library
This presentation is licensed under a Creative Commons 3.0 Attribution
July 31, 2009 United States license. For more information, visit http://www.creativecommons.org.

2. Your clients and donors are there.
Are you?
People with profiles on social
networking sites:
Adults (overall) 35%
Teenagers 65%
Adults age 18-24 75%
Data source: Pew Internet & American Life Project's December 2008 tracking survey

3. Arrrggghhh!!!

4. Three simple steps
Step 1:
Don’t ignore it.
Step 2:
Don’t be overwhelmed.
Step 3:
Experiment and learn!

5. Social media is . . .
A conversation

6. Social media is . . .
Another form of customer service

7. Social media is . . .
Outreach

8. Social media is . . .
A way to let clients and
donors speak to and for you

9. Social media is NOT . . .
Difficult

10. Social media is NOT . . .
Time-consuming

11. Social media is NOT . . .
Useless

12. The most difficult adjustment for an
organization is learning to let go.
You cannot place controls on social media.
It will take off on its own,
whether you want it to or not.

13. What
Allows people to post short updates
(140 characters or fewer). AKA microblogging
Who
Younger people who are interested in
sharing ideas and connecting with people.
Why
The best way to find out what’s
happening right now and respond to it.

14. It’s all about conversation

15. Twitter tip numero uno:
Don’t answer this question!

16. Tweeting basics

17. Replies

18. Linking and URL shorteners

19. Retweeting

20. All Friends Mentions
TweetDeck
Searching

21. Direct Facebook TweetDeck
messages updates

22. twtmailer

23. What
A site to connect with friends, post
photos, and generally organize your social life.
Who
A goodly portion of people under 30.
And a growing percentage of those above it.
Why
Connecting with people on Facebook
instantly connects you to all their friends as well.

24. It’s all about friends

25. And fun

26. And media

27. And, once again, conversation

29. Even nonprofits can get involved!

30. Fan pages

31. The broken record: It’s conversation

32. An opportunity for promotion

33. What
Another social site similar to Facebook,
and one that’s been around a bit longer
Who
A lot of young people, particularly teenagers,
and an increasing number of organizations.
Why
Because MySpace is the
social network of choice in Coos County.

34. NBPL’s top websites
1. api.msappspace.com
2. js.myspacecdn.com
3. cdn3.bumperstickersapp.com
4. x.myspacecdn.com
5. viewmorepics.myspace.com
6. www.yimg.com
7. messaging.myspace.com
8. lads.myspace.com
9. home.myspace.com
10. www.myspace.com

35. NBPL’s top websites
1. api.msappspace.com
2. js.myspacecdn.com
3. cdn3.bumperstickersapp.com
4. x.myspacecdn.com
5. viewmorepics.myspace.com
6. www.yimg.com
7. messaging.myspace.com
8. lads.myspace.com
9. home.myspace.com
10. www.myspace.com

36. MySpace profiles

37. Bulletins

38. Reaching out to your clients

39. Different nonprofit,
different approach

40. Different nonprofit,
different approach

41. Remember, it’s a multimedia world

42. Aw, aren’t they cute?

43. A success story

44. What
A networking site for connecting
with people in similar professions.
Who
Professionals and job seekers in a wide
variety of fields from around the world.
Why
Networking! Job opportunities!
Learn about what’s going on in the field!

45. Looking familiar?

46. Did we say it’s about networking?

47. Don’t feel guilty; it’s work-related!

48. Social media by and for nonprofits

49. And then there’s all
that multimedia stuff

50. People love movies
41,087 views!

51. Push your content out to people

52. Push your content out to people

53. And find good stuff from others

54. Let people SEE what you do

55. Share the good work you do

56. And your good presentations

57. And guess what else?
It’s all going mobile.

58. I can do that!

59. Questions?

60. Thank you.
Check us out on the Web:
http://www.oregonsadventurecoast.com
http://info.cclsd.org./non
Follow us on Twitter:
@TravelCoosBay
@nblib
Download this presentation on Scribd:
http://www.scribd.com/doc/17821586/Social-Media-for-Nonprofit-Leaders