SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). As an Internet marketing strategy, SEO considers how search engines work, what actual keywords typed into search. Promoting a site to increase the number of backlinks, or inbou nd links, is another SEO tactic.

2. Search Engine Optimization (SEO) is
the art of attracting more traffic, and
therefore more business to your
website…

3. Search Engine
A web search engine is a tool designed to
search for information on the World Wide Web
..
There are the so many number of search
engines………..

4. Search Engine works
Search engines use indexing software
programs, called robots or spiders.
These software programs are programmed to
constantly crawl the web in search of new or
updated pages.

5. Examples popular Search Engines:

6. Search Engines statistics
1 . Google – 41.6%
2 . Yahoo – 31.5%
3 . MSN – 27.4%
4 . AOL – 13.6%
5 . Ask Jeeves – 7.0%

7. Search Engine Marketing is
important?
• 85% of all traffic on the internet is referred to
by search engines.
• 90% of all users don’t look past the first 30
results (most only view top 10)

8. • Search engine traffic is low and websites
aren’t indexed because they are generally
poorly optimized.
• Cost-effective advertising.
And Google is the main site you need to
worry about since it receives more than half of
the search traffic on the web today.

9. How to:
• Get and maintain top 10 rankings on Google,
Yahoo, MSN and other major search engines.
• Get more visitors, more customers and more
sales.

10. Optimize the web pages for
search engines?
Search engines only list web sites that they
find relevant to a special topic. You must
make sure that your web site is such a site.

11. So the process of optimizing your web pages
so that search engines find them relevant is
called SEO.
Only a few web surfers look further than the
first or second result page of a search engine

12. The best keywords for website
Keywords are the words that web surfers
enter in search engines to find web sites.
It is important that your web site has good
rankings for popular keywords that are related
to the theme of your web site.

13. It's pointless to optimize your web pages for
keywords that nobody uses in the search
engines.
In addition, in order to get targeted visitors,
the keywords must not be too broad or too
general.

14. Right keywords for website?
The first step in choosing the right keywords is to
make them very specific.
• use keyword phrases that consist of two to four
words
• avoid very competitive keywords

15. • be specific
• only check the keywords that are important to
you
The keywords you use should be relevant for
your web site and web surfers should be
searching for your keywords.

16. Suppose the keyword of the website
WWW.accidentclaimscare.com for which website
achieve ranking is
• Accident Claim Advice
• Injury Claim Advice
• Taxi Car Injury
• Accident Claims
• Vehicle Replacements
• Personal Injury.

17. Two Types of Search Engine
Optimization Exist
SEO can broadly be divided into two types:
• On page SEO
• off page SEO.

18. On Site Search Engine Optimization
When you write your pages with the search
engines in mind, focusing on particular
keyword that the search engines will find and
index your page for, you are doing on page
SEO.

19. On-page SEO includes:
Content
Content is king, so be sure to have good, well-
written and unique content that will focus on
your primary keyword.
Search engines do not need, nor do they reward,
duplicate content.

20. Heading Tags
People hardly ever read every word of a web
page.
So when your pages have heading tags, visitors
are able to quickly scan your pages and easily tell
what they are about.

21. There should only be one of each tag per page,
with your most important keyword appearing in
the H1 tag and descending from there in terms
of importance

22. Link Structure
How your pages link to one another is important.
Important pages on your site should link to one
another. If you have your site broken into distinct
sections, the main pages of each section should
link to one another.

23. Metatags
Metatags include a title tag that contains the
primary key phrase, which best describes what
the page is about.
The next important Metatag is called the
description, an eight to ten word sentence that
describes what the page is about.

24. The third Metatag is the keyword tag that
contains up to six key phrases in order of priority
which best describes what the page is about.
“Being listed on position 11 or beyond means
that many people may miss your web site.”

25. Title tag
Meta description tag (or first para of
text if no meta des has been added)
Keywords

26. Alt Tags
An alt tag is the text you see when you mouse-
over a photo or graphic on a website.
Alt tags are best when they contain a key phrase
that describes in words what the picture is about.

28. Google Analytics
We generate and send Google Analytics reports
to you by email that tell you exactly what
keywords your visitors searched for and even
which search engine they used to find your site.

29. We generate and add two sitemaps to the
website.
Html Sitemap
It appears as a web page on your site. The html
sitemap is helpful to both visitors and search
engines when navigating through your site.

30. XML Sitemap
It is a file that lists URLs for a site along with
additional metadata about each URL, so that
search engines can more intelligently crawl the
site.

31. The Other Kind of SEO
Off Site SEO
Search engine optimization that focuses on
gaining incoming links from other sites of high
quality is off site SEO.

32. Increase link popularity of website
Generally, link popularity is the number of
other web sites that link to your web site.
The idea behind this concept is that search
engines think that your web site must be
important if many other web sites link to your
site.

33. It is also Important that the other web sites
are related to your web site. Links from
unrelated web sites won't do your own web
site much good.
If the links to your web site include your
important keywords in the link text, the effect
on your search engine rankings will be much
higher.

34. If you want to be found for the search term
"brown shoes" then it's much better to get
links like
<a href="http://www.example.com">brown
shoes</a>
If the link to your site includes your search
term, search engines think that your web site
must be relevant for this search term.

35. How to increase links:
a)good content
b)good outbound links
c) Target a list of sites from which you can
request inbound links

36. “A small number of inbound links from high-
quality, relevant sites is more valuable than
many links from low-traffic, irrelevant sites.”
Build a network of quality backlinks using your
keyword phrase as the link.
If there is no good, logical reason for that site to
link to you, you don’t want the link.

37. When link building, think quality, not quantity.
One single, good, authoritative link can do a
lot more for you than a dozen poor quality
links, which can actually hurt you.
Give link love, Get link love. Don’t be stingy
with linking out. That will encourage others to
link to you.

38. If web site is not ranked?
If your web site is not ranked on search engines,
take a look at the following tips.
• Search engines need some time to pick up new
web pages. Most search engines need four to 12
weeks to index new web pages.

39. • Make sure that your web site has enough
content
• Make sure that you have enough good
incoming links
• Avoid Flash and other multimedia elements
• Don't use welcome pages

40. • Avoid special characters in your URL
The following special characters are known to be
"search-engine-spider-stoppers":
* ampersand (&)
* dollar sign ($)
* equals sign (=)
* percent sign (%)
* question mark (?)

41. Conclusion
SEO is the process of Internet marketing and is
the most cost-effective means of marketing to
your target visitors.
A successful SEO will bring qualified customers
and prospects to your website