Netbiscuits recently made free versions of its Mobile Analytics and Device Detection tools available to businesses of all sizes. The following presentation provides information on the product, its place in the market and examples of specific use cases.

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Company Overview
Netbiscuits
May 2014

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The web on mobile is critical to our everyday lives

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Search is #1 activity on mobile Web
90% use
Search on
their mobile
devices daily

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User expectations
70% of visitors will abandon a site not optimized for mobile

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We help companies analyse
and improve mobile websites
– increasing engagement and
conversions

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Netbiscuits at every stage in the evolution of the mobile web
In April 2014 Netbiscuits introduces
FREE Mobile Analytics and Device
Detection
Netbiscuits launches
Mobile Analytics
Netbiscuits launches
Device Detection
Netbiscuits is the 1st mobile web
platform to support HTML5
Netbiscuits launches
1st Video Transcoding Engine
Netbiscuits implements
1st Mobile Device Profiling Database
Netbiscuits creates
1st WAP sites
WAP
(WML)
Proprietary ML
(XML)
HTML5
(+ CSS3)
RWD
(RESS and Adaptive)

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Marketing analytics to help you:
Identify Bounce Rate Causes
Improve website reach
Deliver more personalized web content
Increase conversions from the mobile channel
Enrich desktop analytics with mobile user behavior
Enhances responsive web design to:
Route web traffic
Optimize web testing
Adapt site features and technology
Improve speed and page load times
Extend reach to every device
Netbiscuits Mobile Analytics Netbiscuits Device Detection
Use Netbiscuits mobile analytics and device detection
for creating engaging web experiences

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Our Customers

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Using analytics for insight-
driven personalised
experiences

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Marketing 101: Understand your customers, identify
segments, deliver targeted messages…
Keeping your customers’ preferences at the
heart of campaigns will be a key trend in 2014
Anthony Wilkey, Business2Community.com
A great digital experience is no longer a nice-to-
have, it’s a make-or-break point for your business
Forrester quoted in Forbes
Marketers will start contextualizing their
data, drawing even richer insights
Melissa Parrish, Principal Analyst, Forrester
Data will be the driver for capturing more customers, up-selling
to existing customers and retaining them for the long term...
James Gagliardi, Innovation Insights

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Different devices
for different
scenarios…
Context and device vary hugely – track the differences
and take advantage

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Create personas based on behaviour and preference
Identify how they’re engaging to improve conversion

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Profile visitors based on capabilities
Make content and UX decisions to maximise conversion

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Netbiscuits Dashboards for Mobile Visitor Insights

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Netbiscuits Custom Reports

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Powerful Google Integration : Working with Personas

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Bounce Rate Dashboard using Google API

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Export Sample: Performance varies by operating system
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 to 26.18 26.19 to
36.09
36.10 to
72.94
72.95 to
106.37
106.38 to
130.05
130.06 to
140.16
140.17 to
164.96
164.97 to
170.16
>170.16
Volume of traffic, proportion by JS Benchmark category
BlackberryOS Firefox OS iOS Windows Phone Android

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Export Sample: Performance varies by operating system
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
Distribution of JavaScript Benchmark by Operating System
Firefox OS iOS Windows Phone Android

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Summary
Knowing and targeting based on variety in
context, preferences, behaviour and device
means lower abandonment rates and higher
conversion and engagement rates
Mobile no longer a ‘nice to have’, but rather an
essential communications channel to the
customer. Expect search to grow significantly
Ever-increasing drive towards personalised
content and experience. Start simple, grow
with your requirements and understanding.
Make mobile web strategy decisions that can
adapt accordingly

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Thank You