Kicker, Germany’s leading publisher of sports content and a long standing web pioneer, has released latest figures that show rapid growth on its mobile platform. In 2012 mobile ad revenue accounted for 3% of overall digital ad revenue, rising to 15% this year. kicker, Germany’s third ranked mobile site has reported that mobile users show three times higher engagement than desktop users, an increase of 21% on 2012, demonstrating the success of the partnership with Netbiscuits. Please visit: http://www.netbiscuits.com/solutions/customer-case-studies/kicker/

1. About Netbiscuits: Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. The Netbiscuits solution is powered by
the Netbiscuits Cloud Platform. This technology helps reduce the cost, time and risk involved in developing mobile web applications that deliver a customized, superior mobile user
experience across all connected devices. Netbiscuits hosts in excess of 300,000 mobile web applications, supported by a comprehensive eco-system of web infrastructure vendors
and systems integrators. The Netbiscuits Cloud Platform efficiently and securely delivers a tailored mobile web experience through industry-leading testing and software detection
services. Intuitive shortcuts that are part of the Netbiscuits Development Framework create and deploy rich web browsing features for both legacy mobile devices, as well as the latest
tablet and smartphone releases. For more information, please visit: www.netbiscuits.com
Global headquarters: Netbiscuits GmbH, Europaallee 10, 67657 Kaiserslautern, Germany
Customer Success Story
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3 times higher
engagement on mobile
than on desktop
million monthly visits
29%
more visitors
on mobile than on desktop
% digital revenue
coming from mobile ads
2012 2013
38
29%
of all sports fans
use smartphones
to access content online
46%
Established in 1920, kicker is Germany's longest standing publisher of football-related content. The company is
witnessing staggering growth in their mobile channel, with web traffic from mobile devices overtaking desktop
traffic this year for the very first time. Along with the growth volume being achieved from visitors on mobile
devices, the company is also seeing a year-on-year rise in mobile ad revenues.
As a publisher of real-time sports content, it's important for the company to deliver up-to-the-minute information
aligned to the needs of their audience. To do so, kicker continues to rely on the Netbiscuits Cloud Platform to
deliver a responsive web strategy optimized for mobile, adapting content delivery to the changing web browsing
behavior of its audience.