very good presentation.

1. The Promotion
MIX

2. Whit is Promotional Mix?
• The Promotional mix is a combination of the
different types of promotion.
• Promotion keeps the product in the minds of
the customer and helps stimulate demand for
the product.
• The ongoing activities of advertising, sales
promotion, Public Relations ,personal selling
and direct marketing are often considered
aspects of promotion.

3. Advertising
Ingredients
of the
Promotion
Mix
Sales Promotion
Personal Selling
Direct Marketing
Public Relations

4. Advertising
• Any paid form of non-personal presentation and
promotion of ideas, goods, or services.
• Reaches large, geographically dispersed
audiences, often with high frequency.
• Impersonal; one-way communication
• The major tools are:
Print Media
Broadcast Media
Outdoor Media
Internet & Website

6. Sales Promotion
• Short-term incentives to encourage the purchase
or sale of a product or services.
• Makes use of a variety of formats: Discounts,
premiums, coupons, contests, etc.
• Attracts attention, offers strong purchase
incentives
• Not effective at building long-term brand
preferences
• Stimulates quick response.

8. Public Relations
• Building good relationships with the
company’s various publics (stakeholders,)
building up a good corporate image.
• The major tools are Press Releases,
Sponsorships , Special Events, Web Pages.
• To enhance the positive aspects and
minimize negative factors related to products
and organization.

10. Personal selling
• The personal presentation by the firm’s sales
force for the purpose of making sales and
building strong customer relationships.
• Most effective tool for building buyers
preferences, convictions, and actions.
• Personal interaction allows for feedback and
adjustments.
• Relationship-oriented.

12. Direct Marketing
• Involves making direct connections with
carefully targeted individual consumers to both
obtain an immediate response and cultivate
lasting customer relationships.
• Many forms: Telephone marketing, direct mail,
online marketing, etc.