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Greener ICT, Greater Future
Green ICT and its transformation
in Korea
Hoon Jung
nayahun2@gmail.com
Table of Contents
I. The Background of Green ICT
II. ICT Impacts on the Environment
III. Green ICT Regulations and Policies
IV. Adoption of Green ICT
V. Trends in Korea
The Emergence of Green ICT
3	
  
Facing new knowledge-based society, global communities have worked
together to address climate change and environmental issues by utilizing ICT
Search	
  traffic	
  of	
  Green	
  ICT	
  since	
  2006
Source:	
  Google	
  Trends
I.  The	
  Background	
  of	
  Green	
  ICT
Source:	
  Gartner
Gartner’s	
  emerging	
  technologies,	
  2008
No.1	
  of	
  the	
  ‘Gartner	
  Top	
  10	
  Strategic	
  Technologies	
  for	
  2008’	
  
ICT Contribution
ICT has been playing a significant role boosting the economy as a next
growth engine and associating with all aspects of industries.

4	
  
I.  The	
  Background	
  of	
  Green	
  ICT
ICT	
  Readiness	
  VS	
  CompeDDveness
Source:	
  World	
  Economic	
  Forum,	
  CompeBBveness	
  Index	
  2008–2009;	
  	
  
McKinsey,	
  Digital	
  Opportunity	
  Index	
  2008–2009
Economic	
  effects	
  of	
  leveling	
  out	
  mobile	
  broadband
Source:	
  McKinsey	
  &	
  Company	
  analysis
E-Health, E-Education, E-Transportation, E-Government, why not Environment?
CO2 Emissions of ICT
The CO2 emissions generated by the ICT sector account for 2-3% of global
CO2 emissions. The share will rise sharply as a result of ICT adoption across
the globe. 
5	
  
Global	
  CO2	
  and	
  GHG	
  emissions	
  of	
  ICTs
Source:	
  Compiled	
  by	
  OECD,	
  based	
  on	
  the	
  sources	
  indicated
Year
 ICT CO2 (GHG) emissions
million tones
ICT share of overall CO2
(GHG) emissions
Source
2002 (530) (1.1%)
(GeSI/The	
  Climate	
  Gr
oup	
  2008)
2007 661 2.3% (Gartner	
  2007)
2007 (830) (1.8%)
(GeSI/The	
  Climate	
  Gr
oup	
  2008)
2007 (1160) (2.5%) Malmodin	
  et	
  al.
I.  The	
  Background	
  of	
  Green	
  ICT
ICT has potential to be a key enabler of “Green Growth”. Simultaneously it has become
a big burden for climate change.
Table of Contents
I. The Background of Green ICT
II. ICT Impacts on the Environment
III. Green ICT Regulations and Policies
IV. Adoption of Green ICT
V. Trends in Korea
Green ICT Definition
7	
  
The definition of Green ICT is the designing, manufacturing, using, and disposing
of computers, servers, and associated subsystems efficiently and effectively with
minimal or no impact on the environment.
ProducDon
 Use
 End	
  of	
  Life
ICT	
  Product	
  Life	
  Cycle
II.  ICT	
  Impacts	
  on	
  the	
  Environment
ICT has its own life cycle
as other products
*	
  Green	
  ICT	
  DefiniBon:	
  	
  
OECD,	
  ICTs,	
  the	
  Environment	
  and	
  Climate	
  Change,	
  2010	
  
Environment
Green ICT Definition
8	
  
The definition of Green ICT is the designing, manufacturing, using, and disposing
of computers, servers, and associated subsystems efficiently and effectively with
minimal or no impact on the environment.
ProducDon
 Use
 End	
  of	
  Life
ICT	
  Product	
  Life	
  Cycle
II.  ICT	
  Impacts	
  on	
  the	
  Environment
and through the life cycle
it interacts with the environment
Environment
Green ICT Definition
9	
  
The definition of Green ICT is the designing, manufacturing, using, and disposing
of computers, servers, and associated subsystems efficiently and effectively with
minimal or no impact on the environment.
PosiDve	
  	
  
Impact
PosiDve	
  	
  
Impact
PosiDve	
  	
  
Impact
NegaDve	
  
Impact
NegaDve	
  
Impact
ProducDon
 Use
 End	
  of	
  Life
NegaDve	
  
Impact
ICT	
  Product	
  Life	
  Cycle
II.  ICT	
  Impacts	
  on	
  the	
  Environment
in positive and negative ways
Environment
Green ICT Definition
10	
  
The definition of Green ICT is the designing, manufacturing, using, and disposing
of computers, servers, and associated subsystems efficiently and effectively with
minimal or no impact on the environment.
PosiDve	
  	
  
Impact
PosiDve	
  	
  
Impact
PosiDve	
  	
  
Impact
NegaDve	
  
Impact
NegaDve	
  
Impact
ProducDon
 Use
 End	
  of	
  Life
NegaDve	
  
Impact
ICT	
  Product	
  Life	
  Cycle
II.  ICT	
  Impacts	
  on	
  the	
  Environment
It is important to maximize
the positive impacts and
minimize the negative impacts
Environmental Impacts
11	
  
There are three analytical levels in the interaction between ICT and the natural
environment: Direct impacts (first order), enabling impacts (second order) and
systemic impacts (third order)
ProducDon
 Use
 End	
  of	
  Life
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Environmental Impacts
12	
  
There are three analytical levels in the interaction between ICT and the natural
environment: Direct impacts (first order), enabling impacts (second order) and
systemic impacts (third order)
Enabling	
  Impacts
Systemic	
  Impacts
Direct	
  Impacts
ProducDon
 Use
 End	
  of	
  Life
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Environmental Impacts
13	
  
There are three analytical levels in the interaction between ICT and the natural
environment: Direct impacts (first order), enabling impacts (second order) and
systemic impacts (third order)
Enabling	
  Impacts
Systemic	
  Impacts
Direct	
  Impacts
The	
  third	
  order	
  
(Change	
  in	
  behavior)
The	
  second	
  order	
  
(ApplicaBon)
The	
  first	
  order	
  
(Technology)
ProducDon
 Use
 End	
  of	
  Life
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Direct Impacts
14	
  
Direct impacts of ICT on the environment occurs due to the physical existence
of ICT products (goods and services) in positive and negative ways.
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Direct Impacts
15	
  
Direct impacts of ICT on the environment occurs due to the physical existence
of ICT products (goods and services) in positive and negative ways.
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
§ 	
  Resource-­‐efficient	
  
producBon	
  
§ 	
  Recycling	
  and	
  re-­‐use	
  
of	
  intermediate	
  inputs
§ 	
  Water	
  and	
  energy	
  use	
  
in	
  semiconductor	
  
manufacturing	
  
§ 	
  Water	
  and	
  energy	
  use	
  
for	
  cooling	
  data	
  centers
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Direct Impacts
16	
  
Direct impacts of ICT on the environment occurs due to the physical existence
of ICT products (goods and services) in positive and negative ways.
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
§ 	
  Energy-­‐efficient	
  
semiconductors	
  and	
  
other	
  components	
  	
  
§ 	
  Power-­‐saving	
  modes
§ 	
  Energy	
  use	
  of	
  ICT	
  
devices	
  and	
  
infrastructures	
  
§ 	
  Energy	
  used	
  for	
  cooling	
  
servers	
  and	
  data	
  centers	
  
§ 	
  Resource-­‐efficient	
  
producBon	
  
§ 	
  Recycling	
  and	
  re-­‐use	
  
of	
  intermediate	
  inputs
§ 	
  Water	
  and	
  energy	
  use	
  
in	
  semiconductor	
  
manufacturing	
  
§ 	
  Water	
  and	
  energy	
  use	
  
for	
  cooling	
  data	
  centers
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Direct Impacts
17	
  
Direct impacts of ICT on the environment occurs due to the physical existence
of ICT products (goods and services) in positive and negative ways.
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
§ 	
  Design	
  for	
  re-­‐use	
  and	
  
recyclability
§ 	
  Hazardous	
  substances	
  
in	
  PCs	
  and	
  screens
§ 	
  Energy-­‐efficient	
  
semiconductors	
  and	
  
other	
  components	
  	
  
§ 	
  Power-­‐saving	
  modes
§ 	
  Energy	
  use	
  of	
  ICT	
  
devices	
  and	
  
infrastructures	
  
§ 	
  Energy	
  used	
  for	
  cooling	
  
servers	
  and	
  data	
  centers	
  
§ 	
  Resource-­‐efficient	
  
producBon	
  
§ 	
  Recycling	
  and	
  re-­‐use	
  
of	
  intermediate	
  inputs
§ 	
  Water	
  and	
  energy	
  use	
  
in	
  semiconductor	
  
manufacturing	
  
§ 	
  Water	
  and	
  energy	
  use	
  
for	
  cooling	
  data	
  centers
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Enabling Impacts
18	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
1st	
  order	
  Impacts
ICT	
  Services
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Enabling Impacts
19	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
1st	
  order	
  Impacts
ICT	
  Services
ProducDon
 Use
 End	
  of	
  Life
2nd	
  order	
  Impacts
Services
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Enabling Impacts
20	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
1st	
  order	
  Impacts
ICT	
  Services
Demand
ProducDon
 Use
 End	
  of	
  Life
2nd	
  order	
  Impacts
Design
Services
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Enabling Impacts
21	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
1st	
  order	
  Impacts
ICT	
  Services
Demand
ProducDon
 Use
 End	
  of	
  Life
2nd	
  order	
  Impacts
Design
Services
II.  ICT	
  Impacts	
  on	
  the	
  Environment
-  Optimization
-  Dematerialization
and Substitution
Positive Effects
-  Induction
-  Degradation
Negative Effects
Enabling Impacts
22	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Enabling Impacts
23	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
§ 	
  Computer-­‐integrated	
  
manufacturing	
  (OpDmizaDon)	
  
§ 	
  Complexity	
  and	
  size	
  
reducBon	
  of	
  ICT	
  products	
  
(OpDmizaDon)	
  
§ 	
  Electrical	
  wiring	
  and	
  
components	
  for	
  “smart”	
  
products	
  
(DegradaDon)
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Enabling Impacts
24	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
§ 	
  Intelligent	
  heaBng	
  and	
  
cooling,	
  socware	
  in	
  cars	
  
(OpDmizaDon)	
  
§ 	
  Tele	
  working,	
  e-­‐Content	
  
(DematerializaDon)	
  
§ 	
  New	
  socware	
  making	
  
PCs	
  more	
  energy	
  
demanding/requiring	
  new	
  
hardware	
  (Inducing)	
  
§ 	
  Computer-­‐integrated	
  
manufacturing	
  (OpDmizaDon)	
  
§ 	
  Complexity	
  and	
  size	
  
reducBon	
  of	
  ICT	
  products	
  
(OpDmizaDon)	
  
§ 	
  Electrical	
  wiring	
  and	
  
components	
  for	
  “smart”	
  
products	
  
(DegradaDon)
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Enabling Impacts
25	
  
Enabling impacts of ICT arise from ICT applications which affect the way other
products are designed, produced, consumed, used, and disposed of
ProducDon
 Use
 End	
  of	
  Life
PosiDve	
  	
  
Impacts
NegaDve	
  
Impacts
§ 	
  	
  Smart	
  sorBng	
  for	
  
recycling	
  (OpDmizaDon)	
  
§ 	
  Design	
  for	
  re-­‐use	
  and	
  
recyclability	
  
(OpDmizaDon)	
  
§ 	
  Embedded	
  systems	
  and	
  
“smart”	
  components	
  in	
  
non-­‐ICT	
  waste	
  
management	
  and	
  
recycling	
  (DegradaDon)
§ 	
  Intelligent	
  heaBng	
  and	
  
cooling,	
  socware	
  in	
  cars	
  
(OpDmizaDon)	
  
§ 	
  Tele	
  working,	
  e-­‐Content	
  
(DematerializaDon)	
  
§ 	
  New	
  socware	
  making	
  
PCs	
  more	
  energy	
  
demanding/requiring	
  new	
  
hardware	
  (Inducing)	
  
§ 	
  Computer-­‐integrated	
  
manufacturing	
  (OpDmizaDon)	
  
§ 	
  Complexity	
  and	
  size	
  
reducBon	
  of	
  ICT	
  products	
  
(OpDmizaDon)	
  
§ 	
  Electrical	
  wiring	
  and	
  
components	
  for	
  “smart”	
  
products	
  
(DegradaDon)
II.  ICT	
  Impacts	
  on	
  the	
  Environment
Systemic Impacts
26	
  
The systemic impacts of ICT on the environment lead to intentional and
unintentional changes in behavior and other non-technical effects

-  Providing and Disclosing Information
-  Enabling Dynamic Pricing
II.  ICT	
  Impacts	
  on	
  the	
  Environment
-  Fostering Technology Adoption
-  Triggering Rebound Effects
Table of Contents
I. The Background of Green ICT
II. ICT Impacts on the Environment
III. Green ICT Regulations and Policies
IV. Adoption of Green ICT
V. Trends in Korea
Regulations Related Green ICT
28	
  
III.  Green	
  ICT	
  RegulaBons	
  	
  
and	
  Policies
Developed countries drive regulations related to Green ICT and utilize those
regulations as a means of non-tariff barriers, as well as Green ICT adoption
ProducDon
 Use
 End	
  of	
  Life
*	
  정보통신산업연구실,	
  그린IT	
  추진을 위한 규제 및 대응현황,
2008	
  
Regulations Related Green ICT
29	
  
III.  Green	
  ICT	
  RegulaBons	
  	
  
and	
  Policies
Developed countries drive regulations related to Green ICT and utilize those
regulations as a means of non-tariff barriers, as well as Green ICT adoption
ProducDon
 Use
 End	
  of	
  Life
Banning the use of
Hazardous substances
Maximizing energy
consumption efficiency
 Re-use and Recycling
Regulations Related Green ICT
30	
  
III.  Green	
  ICT	
  RegulaBons	
  	
  
and	
  Policies
Developed countries drive regulations related to Green ICT and utilize those
regulations as a means of non-tariff barriers, as well as Green ICT adoption
ProducDon
 Use
 End	
  of	
  Life
Main
Regulations
Banning the use of
Hazardous substances
Maximizing energy
consumption efficiency
 Re-use and Recycling
Countries	
  
With	
  Similar	
  	
  
RegulaBons
EU: RoHS
REACH
 EU: EuP
 EU: WEEE
United States,
Japan,
and China
United States,
Japan, China,
and others
South Korea
 Korea RoHS
 Korea RoHS
Environmental Regulations
31
Restricts use of certain hazardous substances in electrical and electronic
equipment
Substances: Pb, Hg, Cr6+, PBBs, PBDEs : 1,000 mg/kg, Cd: 100 mg/kg
Products: All large and small household appliances, IT & Telecommunications equipment,
lighting equipment, medical equipment, inspection and control instruments, etc
RoHS : Restriction of Hazardous Substances Directive
WEEE : Waste Electrical and Electronic Equipment Directive
Recycling and recovery targets for electrical goods. A legislative initiative to solve the
problem of huge amounts of toxic e-waste
Products: All large and small household appliances,
IT & Telecommunications equipment, Medical equipment,
Inspection and control instruments, etc.
III.  Green	
  ICT	
  RegulaBons	
  	
  
and	
  Policies
Environmental Regulations
32	
  
EuP: Eco Design Requirements for Energy-using Products
REACH : Registration, Evaluation, Authorization and Restriction of Chemicals
Contributes to achieving a secure energy supply, free circulation of environmentally-
friendly products , and a high level of environmental performance to the EU
Design Parameters: BOM, Use-phase consumables and emissions to air, water & soil,
ease of reuse and/or recycling, extension of product lifetimes, amount of (hazardous)
waste generated
All chemicals manufactured in, or imported into, the EU in the amount of over 1 ton
per year, must be registered with the EU
III.  Green	
  ICT	
  RegulaBons	
  	
  
and	
  Policies
Green ICT Initiatives in Korea
33	
  
Under the National Green Initiatives, the Ministry of the Knowledge Economy
rolled out the National Green IT Strategy in 2009
Low-­‐Carbon	
  Green	
  Growth	
  drove	
  by	
  Green	
  IT	
  
-­‐	
  Possessing	
  World-­‐Class,	
  Energy	
  Efficient	
  IT	
  	
  
-­‐	
  Fostering	
  Green	
  Growth	
  FoundaDons	
  &	
  New	
  Markets	
  
ObjecDve
Vision
Strategic	
  
DirecDon
 Greener	
  IT	
  
AcDve	
  IT	
  AdopDon	
  for	
  	
  
Green	
  Growth	
  
Lay	
  Down	
  the	
  FoundaDon	
  
Strategic	
  
Programs
-­‐ Develop	
  highly	
  efficient	
  PCs,	
  
Servers,	
  Devices	
  and	
  power	
  
supplies	
  
-­‐ Develop	
  eco-­‐friendly	
  
materials	
  &	
  recycling	
  
technologies	
  	
  
-­‐ PromoDon	
  of	
  u-­‐Workplace	
  
-­‐ Greener	
  Value	
  Chain	
  
-­‐ EMS	
  (Energy	
  Management	
  
System)	
  AdopDon	
  
-­‐ Green	
  IT	
  Forum	
  
-­‐ Human	
  Resource	
  
Development	
  for	
  Green	
  
Growth	
  
-­‐ CerDficaDon	
  &	
  InsDtuDons	
  
III.  Green	
  ICT	
  RegulaBons	
  	
  
and	
  Policies
Green ICT Promotion Policies
34	
  
In order to encourage businesses to incorporate green growth, governments have
increased government procurements, tax benefits, and certification programs
Government
Procurement
Tax
Program
Framework	
  Act	
  on	
  Low	
  Carbon	
  
Emissions	
  and	
  Green	
  Growth
World
 South Korea
Technical
Support
NaBonal	
  IT	
  Energy	
  Master	
  Plan	
  /	
  
NaBonal	
  Green	
  IT	
  Strategy	
  /	
  
Framework	
  Act	
  on	
  Low	
  Carbon	
  	
  
Emissions	
  and	
  Green	
  Growth
Framework	
  Act	
  on	
  Low	
  Carbon	
  	
  
Emissions	
  and	
  Green	
  Growth
NaBonal	
  IT	
  Energy	
  Master	
  Plan	
  
NaBonal	
  Green	
  IT	
  Strategy
US/EU:	
  Energy	
  Star,	
  Public	
  Procurement,	
  	
  
Japan:	
  Eco-­‐Friendly	
  Products,	
  Public	
  Procurement	
  
EU:	
  Green	
  Tax	
  	
  ModificaBon
US:	
  Energy	
  Star	
  
Sweden:	
  TCO	
  CerBficaBon	
  System
US:	
  Energy	
  and	
  IT	
  Convergence	
  Support	
  	
  
EU:	
  IT	
  Work	
  program	
  
Japan:	
  IT	
  IniBaBves
III.  Green	
  ICT	
  RegulaBons	
  	
  
and	
  Policies
Table of Contents
I. The Background of Green ICT
II. ICT Impacts on the Environment
III. Green ICT Regulations and Policies
IV. Adoption of Green ICT
V. Trends in Korea
Energy Management System
36	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Superior	
  Company	
  
FEMS (Factory Energy Management System)
Energy Management System
37	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Superior	
  Company	
  
FEMS (Factory Energy Management System)
1.	
  
Measure
Energy Management System
38	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Superior	
  Company	
  
FEMS (Factory Energy Management System)
1.	
  
Measure
Data	
  
CollecDon	
  
Unit
Server
Sensor
Sensor
Sensor
Sensor
Server
Internet
Energy Management System
39	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Superior	
  Company	
  
FEMS (Factory Energy Management System)
1.	
  
Measure
Data	
  
CollecDon	
  
Unit
Server
Sensor
Sensor
Sensor
Sensor
Server
Internet
2.	
  
Evaluate
3.	
  
OpDmize
Energy Management System
40	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Superior	
  Company	
  
FEMS (Factory Energy Management System)
1.	
  
Measure
Data	
  
CollecDon	
  
Unit
Server
Sensor
Sensor
Sensor
Sensor
Server
Internet
2.	
  
Evaluate
Process	
  C:	
  	
  
Oil
Process	
  D:	
  
Steam
3.	
  
OpDmize
Energy Management System
41	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Superior	
  Company	
  
FEMS (Factory Energy Management System)
1.	
  
Measure
Data	
  
CollecDon	
  
Unit
Server
Sensor
Sensor
Sensor
Sensor
Server
Internet
2.	
  
Evaluate
Process	
  C:	
  	
  
Oil
Process	
  D:	
  
Steam
3.	
  
OpDmize
4.	
  
Extend
Manufacture	
  B
Manufacture	
  C
Manufacture	
  D
Energy Management System
42	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Superior	
  Company	
  
FEMS (Factory Energy Management System)
1.	
  
Measure
Data	
  
CollecDon	
  
Unit
Server
Sensor
Sensor
Sensor
Sensor
Server
Internet
2.	
  
Evaluate
Process	
  C:	
  	
  
Oil
Process	
  D:	
  
Steam
3.	
  
OpDmize
4.	
  
Extend
Energy Management System
43	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Process	
  A:	
  	
  
Electricity
Process	
  B:	
  
Gas
Process	
  C:	
  
Oil
Process	
  D:	
  
Steam
Electronic	
  
Panel
Data	
  
CollecDon	
  
Unit
Server
Manufactures	
  A
Electronic	
  
Panel
Electronic	
  
Panel
Electronic	
  
Panel
Sensor
Sensor
Sensor
Sensor
Superior	
  Company	
  
FEMS (Factory Energy Management System)
Manufacture	
  B
Manufacture	
  C
Manufacture	
  D
Server
1.	
  
Measure
2.	
  
Evaluate
3.	
  
OpDmize
4.	
  
Extend
Internet
Process	
  C:	
  	
  
Oil
Process	
  D:	
  
Steam
FEMS
 BEMS
 HEMS
Data Center
44	
  
One of the Korea’s giant IT company established a data center in a rural area in an eco-
friendly way. It is located in the middle of a wind’s path and the center and structure of
organization of servers was built to utilize the wind to cool off the server efficiently
source:	
  datacenter.navercorp.com	
  
IV.  AdopBon	
  of	
  Green	
  ICT
Data Center
45	
  
This eco-friendly system is taking 60% of the cooling during the daytime in July and
August and 100% during Winter
Coolest & Windy Region
Air
Misting
Unit
Servers
ICE
Green House Plant
Data Center’s Eco-friendly wind cooling system
IV.  AdopBon	
  of	
  Green	
  ICT
Data Center
46	
  
This eco-friendly system is taking 60% of the cooling during the daytime in July and
August and 100% during Winter
Coolest & Windy Region
Air
Misting
Unit
Servers
ICE
Green House Plant
Filters the air and
lower the air temperature
Ice from cost-effective
night electricity
Hot air is used in
growing green
house plants
Data Center’s Eco-friendly wind cooling system
IV.  AdopBon	
  of	
  Green	
  ICT
Data Center
47	
  
This eco-friendly system is taking 60% of the cooling during the daytime in July and
August and 100% during Winter
Coolest & Windy Region
Air
Misting
Unit
Servers
ICE
Green House Plant
Filters the air and
lower the air temperature
Wind
Ice from cost-effective
night electricity
Hot air is used in
growing green
house plants
Data Center’s Eco-friendly wind cooling system
IV.  AdopBon	
  of	
  Green	
  ICT
Data Center
48	
  
This eco-friendly system is taking 60% of the cooling during the daytime in July and
August and 100% during Winter
Coolest & Windy Region
Air
Misting
Unit
Servers
ICE
Green House Plant
Filters the air and
lower the air temperature
Wind
Ice from cost-effective
night electricity
Hot air is used in
growing green
house plants
Clean & Cold
Data Center’s Eco-friendly wind cooling system
IV.  AdopBon	
  of	
  Green	
  ICT
Data Center
49	
  
This eco-friendly system is taking 60% of the cooling during the daytime in July and
August and 100% during Winter
Coolest & Windy Region
Air
Misting
Unit
Servers
ICE
Green House Plant
Filters the air and
lower the air temperature
Other uses
(melting snow
on roads)
Wind
Ice from cost-effective
night electricity
Hot air is used in
growing green
house plants
Clean & Cold
Data Center’s Eco-friendly wind cooling system
IV.  AdopBon	
  of	
  Green	
  ICT
Intelligent Transport System
Increases the performance of public
transport service by letting the service
operators monitor the traffic and ridership
situations in real-time and to optimize the
service by controlling service routes and
capacity.
High quality services in the public transport
sector would shift the mobility demand from
private vehicles to public transport which
show much better performance in terms of
energy efficiency as long as ridership is
guaranteed.
50	
  
BIS(Bus Information System): real-time bus information service for commuters and
efficient monitoring system for operators
EFCS(Electronic Fare Collection System): NFC card fare system integrating subway, bus,
and community bus systems
Image:	
  hkp://www.etsi.org/
IV.  AdopBon	
  of	
  Green	
  ICT
Waste Control System
51	
  
The system manages the entire process transparently and in real-time, from waste
discharge to transportation and final processing using Internet and RFID
Discharge
 Transportation
Final
Processing
Integrated Management of the Entire Circle of Waste
IV.  AdopBon	
  of	
  Green	
  ICT
Waste Control System
52	
  
Industrial
Waste
Medical
Waste
Waste
Database
The system manages the entire process transparently and in real-time, from waste
discharge to transportation and final processing using Internet and RFID
Waste
Information
Discharge
 Transportation
Final
Processing
Integrated Management of the Entire Circle of Waste
IV.  AdopBon	
  of	
  Green	
  ICT
Waste Control System
53	
  
Industrial
Waste
Medical
Waste
Waste
Database
The system manages the entire process transparently and in real-time, from waste
discharge to transportation and final processing using Internet and RFID
Waste
Information
Internet
RFID
1. Company Registration
Discharge
 Transportation
Final
Processing
Integrated Management of the Entire Circle of Waste
2. Information Collection
IV.  AdopBon	
  of	
  Green	
  ICT
Table of Contents
I. The Background of Green ICT
II. ICT Impacts on the Environment
III. Green ICT Regulations and Policies
IV. Adoption of Green ICT
V. Trends in Korea
IGB Consulting	
  
Green ICT and Creative Economy
55	
  
To make 2015 a boom year for its creative economy initiative, the Park Geun-hye
administration will supply as much as 180 trillion won ($166.9 billion) for new growth
engine businesses and start-ups.
Green Growth
V.  Trends	
  in	
  Korea	
  
IGB Consulting	
  
Green ICT and Creative Economy
56	
  
To make 2015 a boom year for its creative economy initiative, the Park Geun-hye
administration will supply as much as 180 trillion won ($166.9 billion) for new growth
engine businesses and start-ups.
Green Growth Creative Economy
Source: Joongang Daily
V.  Trends	
  in	
  Korea	
  
Technology Advancement: Green IoT
57	
  
On-Line
Off-Line
Before
the
Internet
V.  Trends	
  in	
  Korea	
  
hkp://www.slideshare.net/nayahun2/startup-­‐basics-­‐41842123	
  
Technology Advancement: Green IoT
58	
  
On-Line
Off-Line
Web 2.0
Before
the
Internet
Dot-Com
Bubble
V.  Trends	
  in	
  Korea	
  
Technology Advancement: Green IoT
59	
  
On-Line
Off-Line
Web 2.0
Before
the
Internet
Dot-Com
Bubble
Smart-
Phones
Internet
of
Things
V.  Trends	
  in	
  Korea	
  
Technology Advancement: Green IoT
60	
  
On-Line
Off-Line
Web 2.0
Before
the
Internet
Dot-Com
Bubble
Smart-
Phones
Internet
of
Things
V.  Trends	
  in	
  Korea	
  
Tree Planting App
Just by doing mobile game, even ordinary people can contribute to environmental
activities. Revenue from game item and in-app advertisement will be used to plant tree
in developing countries associating with NGOs and governments

61	
  
User
NGO
Start
up
Social	
  Movement	
  associaBng	
  NGOs
V.  Trends	
  in	
  Korea	
  
hkps://treepla.net/	
  
Tree Planting App
Just by doing mobile game, even ordinary people can contribute to environmental
activities. Revenue from game item and in-app advertisement will be used to plant tree
in developing countries associating with NGOs and governments

62	
  
1. Play tree mobile game
2. Raise Fund
for forestry
3. Send baby trees
4. Forestation partners
plant trees
5. Record the process
of forestation
6. Report back to users
User
NGO
Start
up
Social	
  Movement	
  associaBng	
  NGOs
V.  Trends	
  in	
  Korea	
  
Transportation Apps
real-time ridesharing is promoted as a way to better utilize the empty seats in most
passenger cars, thus lowering fuel usage and transport costs. It can serve areas not
covered by a public transit system and act as a transit feeder service
Mobile
User
Mobile
User
Mobile
User
Mobile
User
Mobile
User
Driver
Driver
Driver
Parking
space
Parking
space
Consumers
 Suppliers
Transportation Platform
V.  Trends	
  in	
  Korea	
  
63	
  hkps://www.greencar.co.kr	
   hkp://www.socar.kr/	
  
Transportation Apps
real-time ridesharing is promoted as a way to better utilize the empty seats in most
passenger cars, thus lowering fuel usage and transport costs. It can serve areas not
covered by a public transit system and act as a transit feeder service
Mobile
User
Mobile
User
Mobile
User
Mobile
User
Mobile
User
Real-
time ride
sharing
Find
Parking
slot
Driver
Driver
Driver
Parking
space
Parking
space
Consumers
 Suppliers
Transportation Platform
V.  Trends	
  in	
  Korea	
  
64	
  
Transportation Apps
real-time ridesharing is promoted as a way to better utilize the empty seats in most
passenger cars, thus lowering fuel usage and transport costs. It can serve areas not
covered by a public transit system and act as a transit feeder service
Mobile
User
Mobile
User
Mobile
User
Mobile
User
Mobile
User
Real-
time ride
sharing
Find
Parking
slot
Driver
Driver
Driver
Parking
space
Parking
space
Consumers
 Suppliers
Transportation Platform
V.  Trends	
  in	
  Korea	
  
65	
  
On-Demand Lunch App
A startup company provides daily cafeteria menu information to customers through
smartphone and cafeteria can expect the demand for lunch By doing that the cafeteria
can prepare food based on the demand, which help cafeteria to save food and energy
Real-time Food demand Service
Food Service
Company
Cafeteria
Food
Info
Service
Users
1. Menu Info 2. Menu Info
V.  Trends	
  in	
  Korea	
  
66	
  
On-Demand Lunch App
A startup company provides daily cafeteria menu information to customers through
smartphone and cafeteria can expect the demand for lunch By doing that the cafeteria
can prepare food based on the demand, which help cafeteria to save food and energy
Real-time Food demand Service
Food Service
Company
Cafeteria
Food
Info
Service
Users
1. Menu Info 2. Menu Info
3. I will eat lunch or not
4. Food
Demand Info
V.  Trends	
  in	
  Korea	
  
67	
  
On-Demand Lunch App
A startup company provides daily cafeteria menu information to customers through
smartphone and cafeteria can expect the demand for lunch By doing that the cafeteria
can prepare food based on the demand, which help cafeteria to save food and energy
Real-time Food demand Service
Food Service
Company
Cafeteria
Food
Info
Service
Users
1. Menu Info 2. Menu Info
3. I will eat lunch or not
4. Food
Demand Info
5. Food based on the demand Info
V.  Trends	
  in	
  Korea	
  
68	
  hkp://muglau.com/	
  
Internet-connected Planter
An IoT Planter connects to the Internet via Wi-Fi and monitors user plants' soil,
temperature, light and water levels. All this data is delivered directly you to via the app
on smartphone and users can feed water 
Internet-connected Planter
Planter
(IoT)
Users
1.  Push Notification
(Soil, temperature,
light and water levels)
V.  Trends	
  in	
  Korea	
  
69	
  hkp://nthing.net/en/planty	
  
Internet-connected Planter
An IoT Planter connects to the Internet via Wi-Fi and monitors user plants' soil,
temperature, light and water levels. All this data is delivered directly you to via the app
on smartphone and users can feed water 
Internet-connected Planter
Planter
(IoT)
Users
2. The plant needs
water and light 1.  Push Notification
(Soil, temperature,
light and water levels)
V.  Trends	
  in	
  Korea	
  
70	
  
Internet-connected Planter
An IoT Planter connects to the Internet via Wi-Fi and monitors user plants' soil,
temperature, light and water levels. All this data is delivered directly you to via the app
on smartphone and users can feed water 
Internet-connected Planter
Planter
(IoT)
Users
2. The plant needs
water and light
3. Provide Light and Water
1.  Push Notification
(Soil, temperature,
light and water levels)
V.  Trends	
  in	
  Korea	
  
71	
  
72	
  
Thank You
for your time and attention
Hoon Jung
nayahun2@gmail.com

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Green ICT and its transformation in Korea (Green Startups)

  • 1. Greener ICT, Greater Future Green ICT and its transformation in Korea Hoon Jung nayahun2@gmail.com
  • 2. Table of Contents I. The Background of Green ICT II. ICT Impacts on the Environment III. Green ICT Regulations and Policies IV. Adoption of Green ICT V. Trends in Korea
  • 3. The Emergence of Green ICT 3   Facing new knowledge-based society, global communities have worked together to address climate change and environmental issues by utilizing ICT Search  traffic  of  Green  ICT  since  2006 Source:  Google  Trends I.  The  Background  of  Green  ICT Source:  Gartner Gartner’s  emerging  technologies,  2008 No.1  of  the  ‘Gartner  Top  10  Strategic  Technologies  for  2008’  
  • 4. ICT Contribution ICT has been playing a significant role boosting the economy as a next growth engine and associating with all aspects of industries. 4   I.  The  Background  of  Green  ICT ICT  Readiness  VS  CompeDDveness Source:  World  Economic  Forum,  CompeBBveness  Index  2008–2009;     McKinsey,  Digital  Opportunity  Index  2008–2009 Economic  effects  of  leveling  out  mobile  broadband Source:  McKinsey  &  Company  analysis E-Health, E-Education, E-Transportation, E-Government, why not Environment?
  • 5. CO2 Emissions of ICT The CO2 emissions generated by the ICT sector account for 2-3% of global CO2 emissions. The share will rise sharply as a result of ICT adoption across the globe. 5   Global  CO2  and  GHG  emissions  of  ICTs Source:  Compiled  by  OECD,  based  on  the  sources  indicated Year ICT CO2 (GHG) emissions million tones ICT share of overall CO2 (GHG) emissions Source 2002 (530) (1.1%) (GeSI/The  Climate  Gr oup  2008) 2007 661 2.3% (Gartner  2007) 2007 (830) (1.8%) (GeSI/The  Climate  Gr oup  2008) 2007 (1160) (2.5%) Malmodin  et  al. I.  The  Background  of  Green  ICT ICT has potential to be a key enabler of “Green Growth”. Simultaneously it has become a big burden for climate change.
  • 6. Table of Contents I. The Background of Green ICT II. ICT Impacts on the Environment III. Green ICT Regulations and Policies IV. Adoption of Green ICT V. Trends in Korea
  • 7. Green ICT Definition 7   The definition of Green ICT is the designing, manufacturing, using, and disposing of computers, servers, and associated subsystems efficiently and effectively with minimal or no impact on the environment. ProducDon Use End  of  Life ICT  Product  Life  Cycle II.  ICT  Impacts  on  the  Environment ICT has its own life cycle as other products *  Green  ICT  DefiniBon:     OECD,  ICTs,  the  Environment  and  Climate  Change,  2010  
  • 8. Environment Green ICT Definition 8   The definition of Green ICT is the designing, manufacturing, using, and disposing of computers, servers, and associated subsystems efficiently and effectively with minimal or no impact on the environment. ProducDon Use End  of  Life ICT  Product  Life  Cycle II.  ICT  Impacts  on  the  Environment and through the life cycle it interacts with the environment
  • 9. Environment Green ICT Definition 9   The definition of Green ICT is the designing, manufacturing, using, and disposing of computers, servers, and associated subsystems efficiently and effectively with minimal or no impact on the environment. PosiDve     Impact PosiDve     Impact PosiDve     Impact NegaDve   Impact NegaDve   Impact ProducDon Use End  of  Life NegaDve   Impact ICT  Product  Life  Cycle II.  ICT  Impacts  on  the  Environment in positive and negative ways
  • 10. Environment Green ICT Definition 10   The definition of Green ICT is the designing, manufacturing, using, and disposing of computers, servers, and associated subsystems efficiently and effectively with minimal or no impact on the environment. PosiDve     Impact PosiDve     Impact PosiDve     Impact NegaDve   Impact NegaDve   Impact ProducDon Use End  of  Life NegaDve   Impact ICT  Product  Life  Cycle II.  ICT  Impacts  on  the  Environment It is important to maximize the positive impacts and minimize the negative impacts
  • 11. Environmental Impacts 11   There are three analytical levels in the interaction between ICT and the natural environment: Direct impacts (first order), enabling impacts (second order) and systemic impacts (third order) ProducDon Use End  of  Life II.  ICT  Impacts  on  the  Environment
  • 12. Environmental Impacts 12   There are three analytical levels in the interaction between ICT and the natural environment: Direct impacts (first order), enabling impacts (second order) and systemic impacts (third order) Enabling  Impacts Systemic  Impacts Direct  Impacts ProducDon Use End  of  Life II.  ICT  Impacts  on  the  Environment
  • 13. Environmental Impacts 13   There are three analytical levels in the interaction between ICT and the natural environment: Direct impacts (first order), enabling impacts (second order) and systemic impacts (third order) Enabling  Impacts Systemic  Impacts Direct  Impacts The  third  order   (Change  in  behavior) The  second  order   (ApplicaBon) The  first  order   (Technology) ProducDon Use End  of  Life II.  ICT  Impacts  on  the  Environment
  • 14. Direct Impacts 14   Direct impacts of ICT on the environment occurs due to the physical existence of ICT products (goods and services) in positive and negative ways. ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts II.  ICT  Impacts  on  the  Environment
  • 15. Direct Impacts 15   Direct impacts of ICT on the environment occurs due to the physical existence of ICT products (goods and services) in positive and negative ways. ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts §   Resource-­‐efficient   producBon   §   Recycling  and  re-­‐use   of  intermediate  inputs §   Water  and  energy  use   in  semiconductor   manufacturing   §   Water  and  energy  use   for  cooling  data  centers II.  ICT  Impacts  on  the  Environment
  • 16. Direct Impacts 16   Direct impacts of ICT on the environment occurs due to the physical existence of ICT products (goods and services) in positive and negative ways. ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts §   Energy-­‐efficient   semiconductors  and   other  components     §   Power-­‐saving  modes §   Energy  use  of  ICT   devices  and   infrastructures   §   Energy  used  for  cooling   servers  and  data  centers   §   Resource-­‐efficient   producBon   §   Recycling  and  re-­‐use   of  intermediate  inputs §   Water  and  energy  use   in  semiconductor   manufacturing   §   Water  and  energy  use   for  cooling  data  centers II.  ICT  Impacts  on  the  Environment
  • 17. Direct Impacts 17   Direct impacts of ICT on the environment occurs due to the physical existence of ICT products (goods and services) in positive and negative ways. ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts §   Design  for  re-­‐use  and   recyclability §   Hazardous  substances   in  PCs  and  screens §   Energy-­‐efficient   semiconductors  and   other  components     §   Power-­‐saving  modes §   Energy  use  of  ICT   devices  and   infrastructures   §   Energy  used  for  cooling   servers  and  data  centers   §   Resource-­‐efficient   producBon   §   Recycling  and  re-­‐use   of  intermediate  inputs §   Water  and  energy  use   in  semiconductor   manufacturing   §   Water  and  energy  use   for  cooling  data  centers II.  ICT  Impacts  on  the  Environment
  • 18. Enabling Impacts 18   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life 1st  order  Impacts ICT  Services II.  ICT  Impacts  on  the  Environment
  • 19. Enabling Impacts 19   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life 1st  order  Impacts ICT  Services ProducDon Use End  of  Life 2nd  order  Impacts Services II.  ICT  Impacts  on  the  Environment
  • 20. Enabling Impacts 20   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life 1st  order  Impacts ICT  Services Demand ProducDon Use End  of  Life 2nd  order  Impacts Design Services II.  ICT  Impacts  on  the  Environment
  • 21. Enabling Impacts 21   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life 1st  order  Impacts ICT  Services Demand ProducDon Use End  of  Life 2nd  order  Impacts Design Services II.  ICT  Impacts  on  the  Environment -  Optimization -  Dematerialization and Substitution Positive Effects -  Induction -  Degradation Negative Effects
  • 22. Enabling Impacts 22   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts II.  ICT  Impacts  on  the  Environment
  • 23. Enabling Impacts 23   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts §   Computer-­‐integrated   manufacturing  (OpDmizaDon)   §   Complexity  and  size   reducBon  of  ICT  products   (OpDmizaDon)   §   Electrical  wiring  and   components  for  “smart”   products   (DegradaDon) II.  ICT  Impacts  on  the  Environment
  • 24. Enabling Impacts 24   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts §   Intelligent  heaBng  and   cooling,  socware  in  cars   (OpDmizaDon)   §   Tele  working,  e-­‐Content   (DematerializaDon)   §   New  socware  making   PCs  more  energy   demanding/requiring  new   hardware  (Inducing)   §   Computer-­‐integrated   manufacturing  (OpDmizaDon)   §   Complexity  and  size   reducBon  of  ICT  products   (OpDmizaDon)   §   Electrical  wiring  and   components  for  “smart”   products   (DegradaDon) II.  ICT  Impacts  on  the  Environment
  • 25. Enabling Impacts 25   Enabling impacts of ICT arise from ICT applications which affect the way other products are designed, produced, consumed, used, and disposed of ProducDon Use End  of  Life PosiDve     Impacts NegaDve   Impacts §     Smart  sorBng  for   recycling  (OpDmizaDon)   §   Design  for  re-­‐use  and   recyclability   (OpDmizaDon)   §   Embedded  systems  and   “smart”  components  in   non-­‐ICT  waste   management  and   recycling  (DegradaDon) §   Intelligent  heaBng  and   cooling,  socware  in  cars   (OpDmizaDon)   §   Tele  working,  e-­‐Content   (DematerializaDon)   §   New  socware  making   PCs  more  energy   demanding/requiring  new   hardware  (Inducing)   §   Computer-­‐integrated   manufacturing  (OpDmizaDon)   §   Complexity  and  size   reducBon  of  ICT  products   (OpDmizaDon)   §   Electrical  wiring  and   components  for  “smart”   products   (DegradaDon) II.  ICT  Impacts  on  the  Environment
  • 26. Systemic Impacts 26   The systemic impacts of ICT on the environment lead to intentional and unintentional changes in behavior and other non-technical effects -  Providing and Disclosing Information -  Enabling Dynamic Pricing II.  ICT  Impacts  on  the  Environment -  Fostering Technology Adoption -  Triggering Rebound Effects
  • 27. Table of Contents I. The Background of Green ICT II. ICT Impacts on the Environment III. Green ICT Regulations and Policies IV. Adoption of Green ICT V. Trends in Korea
  • 28. Regulations Related Green ICT 28   III.  Green  ICT  RegulaBons     and  Policies Developed countries drive regulations related to Green ICT and utilize those regulations as a means of non-tariff barriers, as well as Green ICT adoption ProducDon Use End  of  Life *  정보통신산업연구실,  그린IT  추진을 위한 규제 및 대응현황, 2008  
  • 29. Regulations Related Green ICT 29   III.  Green  ICT  RegulaBons     and  Policies Developed countries drive regulations related to Green ICT and utilize those regulations as a means of non-tariff barriers, as well as Green ICT adoption ProducDon Use End  of  Life Banning the use of Hazardous substances Maximizing energy consumption efficiency Re-use and Recycling
  • 30. Regulations Related Green ICT 30   III.  Green  ICT  RegulaBons     and  Policies Developed countries drive regulations related to Green ICT and utilize those regulations as a means of non-tariff barriers, as well as Green ICT adoption ProducDon Use End  of  Life Main Regulations Banning the use of Hazardous substances Maximizing energy consumption efficiency Re-use and Recycling Countries   With  Similar     RegulaBons EU: RoHS REACH EU: EuP EU: WEEE United States, Japan, and China United States, Japan, China, and others South Korea Korea RoHS Korea RoHS
  • 31. Environmental Regulations 31 Restricts use of certain hazardous substances in electrical and electronic equipment Substances: Pb, Hg, Cr6+, PBBs, PBDEs : 1,000 mg/kg, Cd: 100 mg/kg Products: All large and small household appliances, IT & Telecommunications equipment, lighting equipment, medical equipment, inspection and control instruments, etc RoHS : Restriction of Hazardous Substances Directive WEEE : Waste Electrical and Electronic Equipment Directive Recycling and recovery targets for electrical goods. A legislative initiative to solve the problem of huge amounts of toxic e-waste Products: All large and small household appliances, IT & Telecommunications equipment, Medical equipment, Inspection and control instruments, etc. III.  Green  ICT  RegulaBons     and  Policies
  • 32. Environmental Regulations 32   EuP: Eco Design Requirements for Energy-using Products REACH : Registration, Evaluation, Authorization and Restriction of Chemicals Contributes to achieving a secure energy supply, free circulation of environmentally- friendly products , and a high level of environmental performance to the EU Design Parameters: BOM, Use-phase consumables and emissions to air, water & soil, ease of reuse and/or recycling, extension of product lifetimes, amount of (hazardous) waste generated All chemicals manufactured in, or imported into, the EU in the amount of over 1 ton per year, must be registered with the EU III.  Green  ICT  RegulaBons     and  Policies
  • 33. Green ICT Initiatives in Korea 33   Under the National Green Initiatives, the Ministry of the Knowledge Economy rolled out the National Green IT Strategy in 2009 Low-­‐Carbon  Green  Growth  drove  by  Green  IT   -­‐  Possessing  World-­‐Class,  Energy  Efficient  IT     -­‐  Fostering  Green  Growth  FoundaDons  &  New  Markets   ObjecDve Vision Strategic   DirecDon Greener  IT   AcDve  IT  AdopDon  for     Green  Growth   Lay  Down  the  FoundaDon   Strategic   Programs -­‐ Develop  highly  efficient  PCs,   Servers,  Devices  and  power   supplies   -­‐ Develop  eco-­‐friendly   materials  &  recycling   technologies     -­‐ PromoDon  of  u-­‐Workplace   -­‐ Greener  Value  Chain   -­‐ EMS  (Energy  Management   System)  AdopDon   -­‐ Green  IT  Forum   -­‐ Human  Resource   Development  for  Green   Growth   -­‐ CerDficaDon  &  InsDtuDons   III.  Green  ICT  RegulaBons     and  Policies
  • 34. Green ICT Promotion Policies 34   In order to encourage businesses to incorporate green growth, governments have increased government procurements, tax benefits, and certification programs Government Procurement Tax Program Framework  Act  on  Low  Carbon   Emissions  and  Green  Growth World South Korea Technical Support NaBonal  IT  Energy  Master  Plan  /   NaBonal  Green  IT  Strategy  /   Framework  Act  on  Low  Carbon     Emissions  and  Green  Growth Framework  Act  on  Low  Carbon     Emissions  and  Green  Growth NaBonal  IT  Energy  Master  Plan   NaBonal  Green  IT  Strategy US/EU:  Energy  Star,  Public  Procurement,     Japan:  Eco-­‐Friendly  Products,  Public  Procurement   EU:  Green  Tax    ModificaBon US:  Energy  Star   Sweden:  TCO  CerBficaBon  System US:  Energy  and  IT  Convergence  Support     EU:  IT  Work  program   Japan:  IT  IniBaBves III.  Green  ICT  RegulaBons     and  Policies
  • 35. Table of Contents I. The Background of Green ICT II. ICT Impacts on the Environment III. Green ICT Regulations and Policies IV. Adoption of Green ICT V. Trends in Korea
  • 36. Energy Management System 36   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Superior  Company   FEMS (Factory Energy Management System)
  • 37. Energy Management System 37   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Superior  Company   FEMS (Factory Energy Management System) 1.   Measure
  • 38. Energy Management System 38   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Superior  Company   FEMS (Factory Energy Management System) 1.   Measure Data   CollecDon   Unit Server Sensor Sensor Sensor Sensor Server Internet
  • 39. Energy Management System 39   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Superior  Company   FEMS (Factory Energy Management System) 1.   Measure Data   CollecDon   Unit Server Sensor Sensor Sensor Sensor Server Internet 2.   Evaluate 3.   OpDmize
  • 40. Energy Management System 40   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Superior  Company   FEMS (Factory Energy Management System) 1.   Measure Data   CollecDon   Unit Server Sensor Sensor Sensor Sensor Server Internet 2.   Evaluate Process  C:     Oil Process  D:   Steam 3.   OpDmize
  • 41. Energy Management System 41   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Superior  Company   FEMS (Factory Energy Management System) 1.   Measure Data   CollecDon   Unit Server Sensor Sensor Sensor Sensor Server Internet 2.   Evaluate Process  C:     Oil Process  D:   Steam 3.   OpDmize 4.   Extend
  • 42. Manufacture  B Manufacture  C Manufacture  D Energy Management System 42   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Superior  Company   FEMS (Factory Energy Management System) 1.   Measure Data   CollecDon   Unit Server Sensor Sensor Sensor Sensor Server Internet 2.   Evaluate Process  C:     Oil Process  D:   Steam 3.   OpDmize 4.   Extend
  • 43. Energy Management System 43   IV.  AdopBon  of  Green  ICT Process  A:     Electricity Process  B:   Gas Process  C:   Oil Process  D:   Steam Electronic   Panel Data   CollecDon   Unit Server Manufactures  A Electronic   Panel Electronic   Panel Electronic   Panel Sensor Sensor Sensor Sensor Superior  Company   FEMS (Factory Energy Management System) Manufacture  B Manufacture  C Manufacture  D Server 1.   Measure 2.   Evaluate 3.   OpDmize 4.   Extend Internet Process  C:     Oil Process  D:   Steam FEMS BEMS HEMS
  • 44. Data Center 44   One of the Korea’s giant IT company established a data center in a rural area in an eco- friendly way. It is located in the middle of a wind’s path and the center and structure of organization of servers was built to utilize the wind to cool off the server efficiently source:  datacenter.navercorp.com   IV.  AdopBon  of  Green  ICT
  • 45. Data Center 45   This eco-friendly system is taking 60% of the cooling during the daytime in July and August and 100% during Winter Coolest & Windy Region Air Misting Unit Servers ICE Green House Plant Data Center’s Eco-friendly wind cooling system IV.  AdopBon  of  Green  ICT
  • 46. Data Center 46   This eco-friendly system is taking 60% of the cooling during the daytime in July and August and 100% during Winter Coolest & Windy Region Air Misting Unit Servers ICE Green House Plant Filters the air and lower the air temperature Ice from cost-effective night electricity Hot air is used in growing green house plants Data Center’s Eco-friendly wind cooling system IV.  AdopBon  of  Green  ICT
  • 47. Data Center 47   This eco-friendly system is taking 60% of the cooling during the daytime in July and August and 100% during Winter Coolest & Windy Region Air Misting Unit Servers ICE Green House Plant Filters the air and lower the air temperature Wind Ice from cost-effective night electricity Hot air is used in growing green house plants Data Center’s Eco-friendly wind cooling system IV.  AdopBon  of  Green  ICT
  • 48. Data Center 48   This eco-friendly system is taking 60% of the cooling during the daytime in July and August and 100% during Winter Coolest & Windy Region Air Misting Unit Servers ICE Green House Plant Filters the air and lower the air temperature Wind Ice from cost-effective night electricity Hot air is used in growing green house plants Clean & Cold Data Center’s Eco-friendly wind cooling system IV.  AdopBon  of  Green  ICT
  • 49. Data Center 49   This eco-friendly system is taking 60% of the cooling during the daytime in July and August and 100% during Winter Coolest & Windy Region Air Misting Unit Servers ICE Green House Plant Filters the air and lower the air temperature Other uses (melting snow on roads) Wind Ice from cost-effective night electricity Hot air is used in growing green house plants Clean & Cold Data Center’s Eco-friendly wind cooling system IV.  AdopBon  of  Green  ICT
  • 50. Intelligent Transport System Increases the performance of public transport service by letting the service operators monitor the traffic and ridership situations in real-time and to optimize the service by controlling service routes and capacity. High quality services in the public transport sector would shift the mobility demand from private vehicles to public transport which show much better performance in terms of energy efficiency as long as ridership is guaranteed. 50   BIS(Bus Information System): real-time bus information service for commuters and efficient monitoring system for operators EFCS(Electronic Fare Collection System): NFC card fare system integrating subway, bus, and community bus systems Image:  hkp://www.etsi.org/ IV.  AdopBon  of  Green  ICT
  • 51. Waste Control System 51   The system manages the entire process transparently and in real-time, from waste discharge to transportation and final processing using Internet and RFID Discharge Transportation Final Processing Integrated Management of the Entire Circle of Waste IV.  AdopBon  of  Green  ICT
  • 52. Waste Control System 52   Industrial Waste Medical Waste Waste Database The system manages the entire process transparently and in real-time, from waste discharge to transportation and final processing using Internet and RFID Waste Information Discharge Transportation Final Processing Integrated Management of the Entire Circle of Waste IV.  AdopBon  of  Green  ICT
  • 53. Waste Control System 53   Industrial Waste Medical Waste Waste Database The system manages the entire process transparently and in real-time, from waste discharge to transportation and final processing using Internet and RFID Waste Information Internet RFID 1. Company Registration Discharge Transportation Final Processing Integrated Management of the Entire Circle of Waste 2. Information Collection IV.  AdopBon  of  Green  ICT
  • 54. Table of Contents I. The Background of Green ICT II. ICT Impacts on the Environment III. Green ICT Regulations and Policies IV. Adoption of Green ICT V. Trends in Korea
  • 55. IGB Consulting   Green ICT and Creative Economy 55   To make 2015 a boom year for its creative economy initiative, the Park Geun-hye administration will supply as much as 180 trillion won ($166.9 billion) for new growth engine businesses and start-ups. Green Growth V.  Trends  in  Korea  
  • 56. IGB Consulting   Green ICT and Creative Economy 56   To make 2015 a boom year for its creative economy initiative, the Park Geun-hye administration will supply as much as 180 trillion won ($166.9 billion) for new growth engine businesses and start-ups. Green Growth Creative Economy Source: Joongang Daily V.  Trends  in  Korea  
  • 57. Technology Advancement: Green IoT 57   On-Line Off-Line Before the Internet V.  Trends  in  Korea   hkp://www.slideshare.net/nayahun2/startup-­‐basics-­‐41842123  
  • 58. Technology Advancement: Green IoT 58   On-Line Off-Line Web 2.0 Before the Internet Dot-Com Bubble V.  Trends  in  Korea  
  • 59. Technology Advancement: Green IoT 59   On-Line Off-Line Web 2.0 Before the Internet Dot-Com Bubble Smart- Phones Internet of Things V.  Trends  in  Korea  
  • 60. Technology Advancement: Green IoT 60   On-Line Off-Line Web 2.0 Before the Internet Dot-Com Bubble Smart- Phones Internet of Things V.  Trends  in  Korea  
  • 61. Tree Planting App Just by doing mobile game, even ordinary people can contribute to environmental activities. Revenue from game item and in-app advertisement will be used to plant tree in developing countries associating with NGOs and governments 61   User NGO Start up Social  Movement  associaBng  NGOs V.  Trends  in  Korea   hkps://treepla.net/  
  • 62. Tree Planting App Just by doing mobile game, even ordinary people can contribute to environmental activities. Revenue from game item and in-app advertisement will be used to plant tree in developing countries associating with NGOs and governments 62   1. Play tree mobile game 2. Raise Fund for forestry 3. Send baby trees 4. Forestation partners plant trees 5. Record the process of forestation 6. Report back to users User NGO Start up Social  Movement  associaBng  NGOs V.  Trends  in  Korea  
  • 63. Transportation Apps real-time ridesharing is promoted as a way to better utilize the empty seats in most passenger cars, thus lowering fuel usage and transport costs. It can serve areas not covered by a public transit system and act as a transit feeder service Mobile User Mobile User Mobile User Mobile User Mobile User Driver Driver Driver Parking space Parking space Consumers Suppliers Transportation Platform V.  Trends  in  Korea   63  hkps://www.greencar.co.kr   hkp://www.socar.kr/  
  • 64. Transportation Apps real-time ridesharing is promoted as a way to better utilize the empty seats in most passenger cars, thus lowering fuel usage and transport costs. It can serve areas not covered by a public transit system and act as a transit feeder service Mobile User Mobile User Mobile User Mobile User Mobile User Real- time ride sharing Find Parking slot Driver Driver Driver Parking space Parking space Consumers Suppliers Transportation Platform V.  Trends  in  Korea   64  
  • 65. Transportation Apps real-time ridesharing is promoted as a way to better utilize the empty seats in most passenger cars, thus lowering fuel usage and transport costs. It can serve areas not covered by a public transit system and act as a transit feeder service Mobile User Mobile User Mobile User Mobile User Mobile User Real- time ride sharing Find Parking slot Driver Driver Driver Parking space Parking space Consumers Suppliers Transportation Platform V.  Trends  in  Korea   65  
  • 66. On-Demand Lunch App A startup company provides daily cafeteria menu information to customers through smartphone and cafeteria can expect the demand for lunch By doing that the cafeteria can prepare food based on the demand, which help cafeteria to save food and energy Real-time Food demand Service Food Service Company Cafeteria Food Info Service Users 1. Menu Info 2. Menu Info V.  Trends  in  Korea   66  
  • 67. On-Demand Lunch App A startup company provides daily cafeteria menu information to customers through smartphone and cafeteria can expect the demand for lunch By doing that the cafeteria can prepare food based on the demand, which help cafeteria to save food and energy Real-time Food demand Service Food Service Company Cafeteria Food Info Service Users 1. Menu Info 2. Menu Info 3. I will eat lunch or not 4. Food Demand Info V.  Trends  in  Korea   67  
  • 68. On-Demand Lunch App A startup company provides daily cafeteria menu information to customers through smartphone and cafeteria can expect the demand for lunch By doing that the cafeteria can prepare food based on the demand, which help cafeteria to save food and energy Real-time Food demand Service Food Service Company Cafeteria Food Info Service Users 1. Menu Info 2. Menu Info 3. I will eat lunch or not 4. Food Demand Info 5. Food based on the demand Info V.  Trends  in  Korea   68  hkp://muglau.com/  
  • 69. Internet-connected Planter An IoT Planter connects to the Internet via Wi-Fi and monitors user plants' soil, temperature, light and water levels. All this data is delivered directly you to via the app on smartphone and users can feed water Internet-connected Planter Planter (IoT) Users 1.  Push Notification (Soil, temperature, light and water levels) V.  Trends  in  Korea   69  hkp://nthing.net/en/planty  
  • 70. Internet-connected Planter An IoT Planter connects to the Internet via Wi-Fi and monitors user plants' soil, temperature, light and water levels. All this data is delivered directly you to via the app on smartphone and users can feed water Internet-connected Planter Planter (IoT) Users 2. The plant needs water and light 1.  Push Notification (Soil, temperature, light and water levels) V.  Trends  in  Korea   70  
  • 71. Internet-connected Planter An IoT Planter connects to the Internet via Wi-Fi and monitors user plants' soil, temperature, light and water levels. All this data is delivered directly you to via the app on smartphone and users can feed water Internet-connected Planter Planter (IoT) Users 2. The plant needs water and light 3. Provide Light and Water 1.  Push Notification (Soil, temperature, light and water levels) V.  Trends  in  Korea   71  
  • 72. 72   Thank You for your time and attention Hoon Jung nayahun2@gmail.com