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Tourism f

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tourism itc

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Tourism f

  1. 1. Abstract Now a day’s Hotel Industry taking place a huge role in the service sector. It helps the tourism sector for earning the revenuefrom the foreign as well as Indian tourists. Hotels and tourism industry are the biggest earners of the foreign exchange in India. Hotel and tourismIndustry is the strong base to increase the GDP of Indian economy. This report reveals study about the sustainable development of ITC group of hotels. Hospitality Industry The Indian hospitality industry has emerged as one of the key industries driving growth of the services sector in India. It has evolved into an industry that is sensitive to the needs and desires of people. The fortunes of the hospitality industry have alwaysbeen linked to the forecastof thetourism industryand tourismis the prime demand driver of theindustry. The Indian hospitality industry has recorded healthy growth fuelled by healthy inflow of foreign tourists as well as increased tourist movement within the country and it has become one of the leading players in the global industry. Foreign tourist arrivals into the country increased gradually from2005 to 2012. FTAs curved in in 2006, due to the global economic decelerate; however, the impact on the Indian industry wasmuch lower than that on the global counterparts. FTAs are expected to increase in 2013. On the other hand, domestic tourist movement within the country was the highest in 2009. FRAGMENTATIONS The Indian hotel industry is highly fragmented with a large number of small and unorganized players accounting for a lion’s share. The major players in the organized segment includeThe Taj, Oberoi,ITC Hotels,and East IndiaHotels.The fragmentednature of the Indian hospitality industry is reflected in the Herfindahl Index of Concentration, which was at 0.062 in FY07. CLASSIFICATION OF HOTELS Hotels are classified based on the number of facilities and services provided by them. Hotels classified under the Ministry of Tourism enjoy different kinds of benefits such as tax incentives, interest subsidies, and import benefits. Due to lengthyand complex processes for such classification, a significant portion of the hotels in India still remain unclassified. The Ministry of Tourism classifies hotels as follows: Star category hotels Heritage hotels licensed units Star category hotel
  2. 2. Within this category, hotels are classified as five-star deluxe, five-star, four-star, three-star, two-star and one-star. HERITAGE HOTELS These hotels operate from forts, palaces, castles, jungles, river lodges and heritage buildings. The categories within heritage classification include heritage grand, heritage classic and heritage basic. LICENSED UNITS Hotels/establishments,whichhaveacquiredapproval/licensefromtheMinistryof Tourism to provideboardingandlodging facilitiesand arenot classifiedas heritageor star hotels, fall in this category. These include government-approved service apartments, timesharing resorts, and bed and breakfast establishments. BRANDED PLAYERS This segment mainly represents the branded budget hotels in the country, which bridge the gap between expensive luxury hotels and inexpensive lodges across the country. Budget hotels are reasonably priced and offer limited luxury and decent services. Increaseddemandand healthy occupancyhavefuelledgrowthof budgethotels.These hotels use variouscost control measures to maintain lower average roomrates without compromising on service quality. Ginger Hotels, ITC Fortune, Hometel, and Ibis are some of the popular budget hotels. OTHER SMALLER PLAYERS
  3. 3. The hotels which are under small scale business but not having that much space to establish.Butit has vastcompetitiontotheother hotels.The basic reasonisthepopulation who prefers small hotels due to the economic constraints. They are the major players in the rural as well as urban area. It includesall street marts, dhabbas, snack bars, canteens etc. STRUCTURE OF HOTEL INDUSTRYDEFININGA SUSTAINABLE DEVELOPMENT Sustainable development is development which meets the needs of the present without compromising the ability of future generations to meet their own needs. In the extensive discussion and use of the concept since then, there has generally been a recognition of three aspects of sustainable development i.e. Economic, Env ironmental & Social. ECONOMIC An economically sustainable system must be able to produce goods and serviceson a continuing basis, to maintain manageable levelsof government and external debt, and to avoid extreme sectoral imbalances which damage agricultural or industrial production. ENVIRONMENTAL An environmentally sustainable system must maintain a stable resourcebase, avoiding over-exploitation of renewable resource systems or environmental sink functions, and depleting non-renewable resources only to the extent that investment is made in adequate substitutes. This includes maintenance of biodiversity, atmospheric stability, and other ecosystemfunctions not ordinarily classed as economic resources. SOCIAL A socially sustainable system must achieve distributional equity, adequate provision of social services including health and education, gender equity, and political accountability and participation.
  4. 4. ITC GROUP ITC is one of India's foremost multi-business enterprise with a market capitalisation of US $ 45 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine and as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. ITC also features as one of world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. BUSINESS VERTICALS ITC HOTELS Launched in 1975, ITC Hotels, India's premier chain of luxury hotels, has become synonymous with Indian hospitality. ITC Hotels pioneered the concept of 'Responsible Luxury' in the hospitality industry, drawing on the strengths of ITC groups' exemplary sustainabilitypractices.ResponsibleLuxurypersonifiesanethosthatintegratesworld-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner. The Responsible Luxury commitment of ITC Hotels blends elements of nature to deliver a unique value proposition to guests, conscious of their responsibility to be planet positive. Today, these unique interventions have made ITC Hotels the greenest luxury hotel chain in the world with all its ten premium luxury hotels LEED (Leadership in Energy and Environmental Design) Platinumcertified. With more than 100 hotels in over 70 destinations, ITC Hotels has set new standards of excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety. ITC FMCG Hotels Paperboards & Specialty Papers Agri-Business Packaging Information Technology
  5. 5. ITC Hotels properties are classified under four distinct brands: ITC Hotels has an exclusive tie-up with Starwood Hotels & Resorts in bringing its premium brand, the 'Luxury Collection', to India. ITC Hotels - Luxury Collection are super deluxe and premium hotels located at strategic business and leisure locations. The eleven hotels which are part of this collection are:  ITC Grand Chola in Chennai  ITC Maurya in Delhi  ITC Maratha in Mumbai  ITC Sonar in Kolkata Fortune Luxury Welcom Hotels Welcome Heritage
  6. 6.  ITC Grand Central in Mumbai  ITC Windsor  ITC Gardenia Bengaluru  ITC Kakatiya in Hyderabad  ITC Mughal in Agra  ITC Rajputana in Jaipur  ITC Grand Bharat in Gurgaon (Now Open) Welcom Hotels - offer five-star hospitality for the discerning businessand leisure traveller. Currently there are eight hotels under this brand namely, WelcomHotel Dwarka - New Delhi, WelcomHotelRaviz-Ashtamudi - Kollam, WelcomHotelRaviz-Kadavu-Kozhikode, WelcomHotel Bella Vista - Panchkula-Chandigarh, WelcomHotel Jodhpur - Jodhpur, WelcomHotel Rama International - Aurangabad, WelcomHotel Vadodara - Vadodara, and WelcomHotel Grand Bay - Vishakhapatnam. Two other WelcomHotel Sheratons - SheratonPark Hotel and Towers,Chennaiand SheratonNew DelhiHotel - New Delhioffer warm, comforting servicesto the global traveller and a chance to connect. Fortune Hotels operates mid-market to upscale properties in the first-class, full-service business hotel segment all over India, in major metros, mini metros, state capitals and businesstowns,promisingbusinessandleisuretravellersawidechoiceof destinationsand accommodation. Welcom Heritage brings together a chain of palaces, forts, havelis and resorts that offer a unique experience. WelcomHeritage endeavors to preserveancient royal homes and the historical Indian grandeur and opulence for the future Indian generations. Welcom Heritage provides a fine range of hotel services inside these architectural legacies present across India. Branded Accommodation ITC Hotels has set standards for excellence in the hotel industry by pioneering the concept of branded accommodation. The chain has developed three brands of accommodation'ITC One','Towers'and the 'Executive Club'todifferentiatebetweenthe needs of various travellers and providethe highest levels of service. Branded Cuisine ITC Hotels is one of the first to introduce branded cuisine WelcomCuisine - in India. The Bukhara and Peshawri restaurants give epicures the rugged, outdoor cuisine of the Northwest Frontier Province. Dakshin has brought together the highly evolved cuisines of the four southern states- Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. Dum Pukht is a uniquerestaurantdedicatedtoa 200-year old culinarytraditionof slow cookingfood,
  7. 7. in sealeddeghs.The fragranceof themeal becomesan invitationbefittingroyalty.Today the connoisseur can savour these delicacies across the country. The sumptuous fare at K&K comprises a mouth-watering array of kebabs and a wide range of dishes from all over India. These dishes can be categorised as Quarmas, Qaliyas or Salans. Rated high by food connoisseursall over the world, ITC Hotels takes exceptional pride in showcasingits internationally renowned cuisine. West View brings a careful selection of western cuisine s from the remote France chateaux, grill houses on the East and West coasts of America, rosy kitchens of English manors, leisurely Mediterranean villas and bustling German marketplaces. The Pan Asian serves specialties from China, Thailand, Mongolia, Japan, Indonesia, Vietnamand Malaysia. Kaya Kalp Spa Kaya Kalp (meaning rejuvenation of mind, body and soul in Sanskrit) spas are class apart for those who seek to combine luxury with an exclusive and enriching experience that uplifts the mind, body and soul. Kaya Kalp Spas offer indigenous and well-known therapies fromacross the world, to deliver a memorable spa experience. The Kaya Kalp Spa experience is available at all the ITC Luxury Collection Hotels. ITC Green Centre ITC Green Centre in Gurgaon, the headquarters of ITC's Hotels Business is the physical expression of this commitment to sustainability - Ecological, Social and Economic. This building is one of the world's largest green buildings with space of over 170,000 square feet. The ITC Green Centre which was earlier declared the largest LEED Platinum rated officespaceintheworldin2004, wasre-certifiedin2012as the worldshighestratedgreen building with Platinumcertification by the US Green Building Council. 'A monument to the future' :Hillary Clinton on ITC Green Centre
  8. 8. ITC Hotels - Empowering Differently-abled people ITC Hotels has established that if provided with an opportunity to work and become self- sufficient,peoplewhoaredifferently-abledcansignificantlycontributetotheworkplace, families and the community. ITC Hotels has taken a positive step in this direction by employing people who are differently-abled across its hotels. ITC Hotels believes that everyoneshouldbetreatedwithsensitivityandempathy. The modelsit has createdhave beeneffectiveandhavesucceededinsensitisingother employeestothe needsof those differently-abled. Keeping in mind their specific skills, many differently abled have been employed in diverse functions like housekeeping, teleworking, bakery and as musicians. Special badges for the visually impaired, whistles for hearing impaired employees to communicate in an emergency and sign language classes for the staff to communicate with them are just a few examples of how ITC Hotels has created an atmosphere of sensitivity and caring. ITC Hotels has also published a booklet aimed at sharing experienceswiththe rest of the corporate world and laying down a step-by-step guide to demystify the perceived complexities around employing persons with disabilities. AWARDS ITC Hotels' strategy of benchmarking against international standards has won its hotels many laurels.  ITC Gardenia,Bengaluruis the firstIndianHotel and world'slargest,toget the LEED Platinum rating - the highest green building certification globally.  ITC Hotels was named the Best Premier Hotel Brand at the Galileo-Express TravelWorldAwards2008& 2006. ITC WelcomHeritage wontheBestHeritageHotel Brand award in 2006.  ITC Maurya, New Delhi received the award for 'Best Luxury Hotel' at the Star Hospitality Awards 2007-08 and the NATIONAL TOURISM AWARD 2007 for 'Best Eco- Friendly Hotel' fromMinistry of Tourism.
  9. 9. ITC RAJPUTANA, JAIPUR Oneof the finestluxuryhotel in Jaipur - ITC Rajputana. offeringthebestaccommodations in the city with a host of comforts and services in settings that reflect the spirit of Rajasthan and its royalty. Just 15 kilometers from the airport and half a kilometre from the city centre the hotels regal-influenced design and gardens echo the city’s history. Equipped with 218 guest rooms and suites with modern amenities. Designed along the lines of traditional havelis, this leisure hotel in Jaipur has its own definition of space and splendor. ELEGANT AND DISTINGUISHED The ITC Rajputana is a business hotel with a unique concept of accommodation in the heart of Jaipur (Rajasthan). ITC Rajputana reflects everything that is splendid about Rajasthan and all that is unique about ITC Hotels. REFINED ARTISTRY Designed to echo the traditional havelis of the region, ITC Rajputana has a red brick exterior rising to different levels around a central area. Long corridors, secluded courtyards and simplified lattice work recall Rajasthani architecture in a modern uncluttered and contemporary idiom and bring alive the spirit of Rajasthan and makes it distinguished amongst the luxury hotels of Jaipur. A WORLD OF COMFORT AND LUXURY, WITH RESPONSIBILITY ITC Rajputana is a legendary 5 star luxury hotel in Jaipur with 218 guest rooms and suites. The guest rooms and suites offer  spacious bathrooms a refreshment centre  safety locker for valuables,  well designated sitting area for comfort  Sweet Sleeper Bed™
  10. 10. FOOD AND CUISINES The lavish and rich food of Rajasthan at Jal Mahal or the old and authentic cuisine from the Northwest makes it an iconic luxury hotel in Jaipur offering a unique culinary experience. LEISURE A variety of recreational and leisure facilitiesare available for guestsat ITC Rajputana. Fun games like  Croquet  water polo  table tennis  snake & ladder board Options to rejuvenatewith a peaceful Yoga session or indulge in exotic therapies at the Kaya Kalp spa. Apart from these, the hotel also offers assistance in arranging a variety of in city experiences like  Sightseeing  city tours Peshawri speciality in north west frontier Chandravanshi Pavilion 24/7 multi cuisine Jal Mahal International, oriental and rajastani delicacy Jharokha Poolside Lounge Poolside Bar Sheesh Mahal Bar Palace of Mirrors Finest Bar
  11. 11.  shopping  horse riding  hot air ballooning and for younger guests, the hotel offers  gaming console  coloring books  children's library Impacts of recreational activiies on the environment S No. Recreational Activity Impacts (Positive & Negative) 1 KAYA KALP SPA Positive: Good natural treatment using natural materials such as pomegranate and organic brown sugar  Reduced water consumption by 50% in the last 5 years  Almost 100% of solid waste is either reused or recycled  The hot water produced by solar energy is equivalent to the average hot water consumption of 6000 households.  Treated recycled water is used for air conditioning, landscaping and gardening Negatives: depletion of natural resources without ensuring ways of restoring them back 2 HOTAIR BALLOONING Positive: unique experience Negatives: air pollution due to emission of CO2 and propane
  12. 12. 3 HORSE RIDING Positive: A unique experience which makes you feel a resident of the royal times. Negatives: The maintenance of the animal is not formalized and steps not defined as of now. For example: No definite diet plan and health check- ups put in place. 4 SIGHTSEEING Positive: attracts tourists due to the convenience Negatives: should involve the local community more 5 TREKKING Positive: The only and important option for adventure loving guests Negatives: There is no formal guideline or path to treck. Also there is no obsevation of how these excapades are affecting the flora an fauna. The paths are generally fixed and hence there has been significant damage reported by locals. 6 BIRD & ANIMAL WATCHING Positive: The area is rich in fauna and hence gives a real natural feel to the guests as birds frequently are visible in premises. Negatives: The customers are reported for feeding food to the birds. There are 30 species of birds by an estimate and feeding them anything risk their life. The hotel has issued warnings but no strict guidelines or education documents are presented to the guests on their arrival. 7 ROYAL WEDDINGS Positive: The most desired form of wedding for Indian and Foreign visitors. Negatives: Elephants are used for processions, again the guidelines for maintanance are not in place. Also, there is good amount of waste in the weddings. These are expensive events and no heed is paid to environment impacts. Also the management does not enforce guidelines as these get a big chunk of revenue. The preservation of the site is the only guideline given totheguestsand all otherrequests are taken care of.
  13. 13. 8 CORPORATE EVENTS Positive: The site proves a place for getawaysand gives an escape from thecorporate environment. Negatives: Again same as royal weddings the management aim is to please the corporates for continued business. This is a big ticket item and the staff is also not strict on environment policies to the corporates. 9 ITC GREEN LOUNGE Positive: ergonomic in design, warmly lit and use of energy efficient equipment. Negatives: no evident negative effects SUSTAINABILITYIN ALL ITC HOTELS ITC Hotels, with its credo of "Responsible Luxury", stands apart not only for its exquisite signatureproperties,cuisineandserviceexcellencebutalsofor being thegreenestluxury hotel chain in the world, with all ITC's premium luxury hotels being LEED® (Leadership in Energy and Environmental Design) Platinum certified. In line with this philosophy, ITC Hotels integrates world-class green practices with contemporary design elements to deliver thebestof luxury in the greenestpossiblemanner.ITC's hotelshavepioneeredthe concept of branded cuisine in India with globally acclaimed restaurants including Bukhara, Dum Pukht and Dakshin. ITC has also set new benchmarks in wellness with its Kaya Kalp Spa brand that offers a new dimension in luxury and an enriching experience. ITC'sHotels Businessmaintainedits positionas one of the fastestgrowinghospitalitychains in India, with more than 100 properties in over 70 locations. It operates under four distinct brands – 'ITC Hotels' for 'luxury', 'WelcomHotel' in the 'five star segment', 'Fortune' in the 'mid-market to upscale segment' and 'WelcomHeritage' in the 'heritage leisuresegment.' ITC's Hotels business, with its world-class properties, globally benchmarked levels of service excellence and customer centricity, is well positioned to sustain its leadership status in the Industry and to emerge as the largest hotel chain in the country over the next few years. ITC Hotels integrates world-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner
  14. 14. CONTRIBUTION TOWARDS LOCAL COMMUNITY Area identified for cleanliness and upkeep Periphery of the hotel, Palace Road and Station Road The Jaipur railway station is the life line of the city and is used by the locals as well as travelers visiting Jaipur which brings it into focus very prominently. The area behind the hotel is dumped with debris and waste as currently metro work is in progress. Keeping in mind the proximity to the hotel, the unit has taken up the initiative of maintaining the same under its up-keep. The area had a lot of wild grass / weed growing haphazardly, also being used as waste dumping area by the locals. Team ITC Rajputana is committed to Swachh Bharat Abhiyan. BEFORE AFTER BEFORE AFTER
  15. 15. GREEN SUPPLY CHAIN  More than 99% of the total solid waste is either reused or recycled through recycling programmes or converted into manure by an organic waste converter.  100% low VOC ( volatile organic compounds) paints,50% FSC( forest stewardship council) certified wood, 10% recycled material and 5% rapidly renewable wood is used  20% of the materials used in the project are sourced regionally in keeping with endeavor to promote local culture, generate employment in the region and reduce the carbon footprint of the materials