By Sarah Schindeler

1. What do we do
about mobile?
Sarah Schindeler
July 2012

3. 79%
of all mobile phones
shipped to Australia are
The smartphones
smartphones
65%
are winning of Australian smartphone
owners use them to access
the Internet every day
98%
use them to access the
Internet from home, in spite
of desktop access
Google 2012 Country Report (Australia) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/

4. 75%
Use them while
they are on the
toilet
11Mark IT in the Toilet study 2012 http://www.11mark.com/IT-in-the-Toilet

5. 51%
of Australian smartphone
owners search every day
Increasingly
sophisticated 49%
on-device use them to stay informed
– news, blogs, message
information boards
seeking
41%
of Americans use their
phones to look up info for
work, study and health
Google 2012 Country Report (Australia / ) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/

7. Mobile Services survey : summary findings

8. What do staff think?
Used under Creative Commons Attribute licence: http://www.flickr.com/photos/visual_dichotomy/3623619145/

9. Following
through on
lessons
learned

10. To ensure equal access to our
resources and services for all
Australians
Used under Creative Commons Attribute licence: http://www.flickr.com/photos/elysepatten/6092120910/

11. Questions?