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Nathan IngraM
@ n a t h a n i n g r a m
From Birmingham, Alabama
Freelance Web Developer
since 1995
iThemes Training
Instructor since 2012
Business Coach for Freelance
Web Developers
I’m not an expert. I’m a learner.
My Qualification:
I’ve been doing this long enough
to have made all the common
mistakes already.
Friendly Monsters
Building Fences
5 Monsters You Should
Know and How to
Contain Them
n a t h a n i n g r a m . c o m
In my experience,
the most common reason
client relationships suffer is
a lack of clarity.
@ n a t h a n i n g r a m
A lack of clarity
often comes from
assumptions.
n a t h a n i n g r a m . c o m
Specify
everything.
Intake Form
Scope of Work
Contract
@ n a t h a n i n g r a m
Healthy relationships
are based on
healthy
commitments.
n a t h a n i n g r a m . c o m
From the start,
your process should
include opportunities
for clients to commit
at key points.
@ n a t h a n i n g r a m
Clearly define
expectations
and
consequences
n a t h a n i n g r a m . c o m
Proposal
Contract
Content Phase
Design Phase
Development Phase
@ n a t h a n i n g r a m
“The single biggest problem in communication
is the illusion that it has occurred.”
– George Bernard Shaw
@ n a t h a n i n g r a m
Without regular communication,
clients make assumptions,
and they usually assume the worst.
n a t h a n i n g r a m . c o m
Few things can improve
the client’s experience more than
clear, regular communication.
@ n a t h a n i n g r a m
Become a master of the
3 sentence email.
Past – Present – Future
n a t h a n i n g r a m . c o m
If you don’t document, you’re
relying on your own memory,
or worse…
the client’s.
@ n a t h a n i n g r a m
Implement a system that can
easily capture
all project communication.
n a t h a n i n g r a m . c o m
Basecamp
Teamwork
Evernote
Asana
CRM
Just Email
@ n a t h a n i n g r a m
The best system by far is
the one you will
consistently use.
n a t h a n i n g r a m . c o m
@ n a t h a n i n g r a m
n a t h a n i n g r a m . c o m
…and how to contain them
@ n a t h a n i n g r a m
Monster Marks
Asks endless questions.
Has no idea what he wants,
or he wants everything.
Has no goals or budget.
n a t h a n i n g r a m . c o m
Containment Strategy
Focus on Commitment
These clients are classic
time-wasters
@ n a t h a n i n g r a m
Containment Strategy
Use an intake form
Get to price early
Suggest a discovery phase
or consulting agreement
n a t h a n i n g r a m . c o m
Monster Marks
Expresses interest then
disappears unexpectedly
Repeatedly reschedules
planned meetings
Takes a long time to respond
@ n a t h a n i n g r a m
Usually well-intentioned but busy.
The website is not a top priority.
Tend to disappear during the
project, then reappear with
unreasonable demands when
timing gets critical.
n a t h a n i n g r a m . c o m
Containment Strategy
Focus on Clarity
Be prepared with a process for
handling disappearing clients.
@ n a t h a n i n g r a m
Containment Strategy
Have clear wording in your
contract describing projects
delayed by the client.
n a t h a n i n g r a m . c o m
Monster Marks
Sends 3am emails
with a 7:30 follow-up.
Insists on after-hours meetings.
Works weekends and holidays
and expects you to also.
@ n a t h a n i n g r a m
Containment Strategy
Focus on Communication
Clearly communicate how and
when you work
n a t h a n i n g r a m . c o m
Containment Strategy
Set the tone in the initial meetings
and how/when you follow up.
Don’t violate your boundaries.
Excellent candidate for
a PITA surcharge.
@ n a t h a n i n g r a m
Monster Marks
Wants an $8000 site for $1500
Overly concerned about cost
Doesn’t respect you or your work
Wants to pay you in equity
n a t h a n i n g r a m . c o m
Containment Strategy
Focus on Clarity
Be sure your scope of work
is crystal clear
You don’t have to work
with everyone
@ n a t h a n i n g r a m
Monster Marks
Everything is an emergency
Favorite word is NOW
Worked with a previous
developer who
“did everything wrong”
n a t h a n i n g r a m . c o m
Containment Strategy
Focus on Documentation
Keep careful records when you
deal with this client
Changes her mind frequently
and forgets previous decisions
@ n a t h a n i n g r a m
n a t h a n i n g r a m . c o m
@ n a t h a n i n g r a m
Video and Slides
iThemes Coupon
Code (35% discount)
Free 20-minute Coaching Call
nathaningram.com/wcavl

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