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Audiences  Artifacts
                Presented by
                Nathan Curtis
              EightShapes, LLC

 IA Summit 2008, Miami, FL :: April 14, 2008
!




            How People Read on the Web
           They don’t.

           People rarely read Web pages word by word;
           instead, they scan the page, picking out
           individual words and sentences.
           Jakob Nielsen’s Alertbox, October 1, 1997




Audiences  Artifacts :: Prepared by Nathan Curtis, EightShapes LLC :: www.eightshapes.com :: April 14, 2008
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables
Audiences & Artifacts - How People Read Deliverables

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Audiences & Artifacts - How People Read Deliverables

  • 1. Audiences Artifacts Presented by Nathan Curtis EightShapes, LLC IA Summit 2008, Miami, FL :: April 14, 2008
  • 2. ! How People Read on the Web They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. Jakob Nielsen’s Alertbox, October 1, 1997 Audiences Artifacts :: Prepared by Nathan Curtis, EightShapes LLC :: www.eightshapes.com :: April 14, 2008