1. Women's movement, gender, and media
The women's movement brought many issues to the public's eyes. Unfortunately the issues brought up
are still in our media today. We can see the effects of stereotypical women in films.
The movie OZ The great and powerful shows young children that its ok for a male to be a lying
womanizer in till you get what you want. A 20th
century film that still stereotypes gender roles. It seems
the womens movement had little to no effect on this film.
Here we see the lead character in front of the female characters. Implying they are not as significant as
the male in the film. Then we see the white witch holding on to the lead character for comfort.

2. Capitalism on women's insecurities
The media plays on women's insecurities in order to make a profit. They create an image
of a perfect women time and time again. The only way to become this perfect women
the media has created is to buy their products.
The media tells us and young women that beautiful is the only way to be. You must do
x,y, and z in order to feel great about yourself. Creating the media as a venue to judge
women who appear on it.
Instilling fears into women that if you leave your house looking like a hot mess,
everyone will notice. Everyone's eyes are on your appearance. So you must in turn buy
the clothes or beauty products for the good attention , not the bad.

3. Competition against ones self and sister
Women in media are always fighting against each other. This part of them film to me shows that
women who want power or want something for that matter are wicked. They are going against the
gender norm, so there for they are wicked, they both are.
Looks integrated
In the movie disney movie OZ, the witch was once beautiful. Once the male character
no longer shows interest in her she transforms into something else. Making her
undesirable in the movie by others.
Now because shes transformed into something else, she becomes more violent because
of it. In essence to me, sacrificing her beauty for power. She has to become more then
human in order to destroy the male lead.

4. Entrap women into double binds
Women's sexuality is always in question in films. She is either a slut or a prude, there
isn't a in between. In this clip we can see the male character more interested in how
many people she slept with. Then stated he didn't want to hear any more. Implying he
doesn't want to hear about how many partners she had.
Power and control
Also in the Disney movie Oz the female character, one of the witches, is portrayed in control of the
kingdom. Which doesn't seem stereotypical of a women to rule a kingdom, so she is seen as evil and
hungry for power.
The only gender that should be ruler is a male, so goes this story. They state in the beginning that a
great wizard will take the throne.

5. Media for Change
Women use social media more then men. Women can use social media as a tool to help
them point out what the media is doing to women. Letting other women know that the
media doesn't have control over your body.
Women don't need material things to be happy as shown in most films.
Women can express to each other how the media imposes stereotypes on them. Telling
them what to wear and what to want. Changing the way other women thing about the
media they see every day.