http://www.ustream.tv/recorded/8565487

1. LOCATION LOCATION LOCATION

2. LOCATION BASED
• First
found via cell tower
triangulation
• First device: Palm VII in 1999
• First
apps using LBS:
weather.com & traffictouch
• First
uses of GPS: Loopt, Fire
Eagle & Brightkite

5. MERCHANTS BEWARE
• Google search
Blah blah b
lah
• Reviews
• Custom placemarks
• User created venues

9. CUSTOM PLACE MARKS
Made by me and not public

10. CUSTOM PLACE MARKS
Made by me and not public

11. CUSTOM PLACE MARKS
Made by me and not public

14. MERCHANT
PARTNERSHIP

18. GET CUSTOMERS
Coupons/promos/interaction

22. BLOGGERS V
MICROBLOG
Can't we all be friends?

23. • Getting to know you....

27. THINK GLOBAL
• International friends
• Travel connections
• Local reviews/tips

28. SAFETY ISSUES

29. KEYS TO SAFETY
• Turn location services off
• Educate yourself and use privacy settings
• Careful with share to Twitter/Facebook
• Don't set exact home location
• Be judicious!

30. THANK YOU
For being here