Slides from webinar hosted by G2 (Give Green Canada / Patrimoine vert) and presented by GreenIT for participants in Monthly Giving - Learning Together program.

1. G2 Give Green Canada
Monthly Giving – Learning Together
Online Workshop with GreenIT, Nov 5, 2013

2. Digital
Storytelling
& Technology

3. Storytelling
in a Digital
Age
Stories:
- an intricate part of society
- use them to express ideas and
concepts and to entertain
- ability to tell stories is culturally &
organizationally important
- the storytelling method has evolved

4. What is digital storytelling?
•Blogging
•Texting
•Tweeting
•PodCasting
•Video Streaming
• Social Media
•Animation
•Games
•Text
•etc
What is your Medium?

5. Tell YOUR Story

6. Telling ? reTelling ? or Sharing?
Are you telling your story first hand?
Or are you using a community of work to sell
what you do?
Or collecting and sharing stories?
First Hand reTelling
Sharing
•Blog
•Comment •Social
•Posting
•Infogr.am •Twitter
•infoGraphic •Instagram •YouTube
•Tweet
•reTweet •Pinterest
•Movie
•Facebook
•Instagram

7. Storytelling Media
There are many different ways to capture, compose,
tell, broadcast and share a digital story.
Who is your audience? What is the action?
Who is the storyteller? What is effective or practical
to record or report the storyline and subject material?
Blog ? Twitter? Website? Video? Audio?
Stories = important > they shape your Org’s online
presence > draw people closer to your Org… or push
them away.
Effective storytelling = engaged audience

8. Pick your Media
•Photos
•Text
•Audio
•Video
•Games
•Social
Capture the Content
•Computers & web
•Phones & mobile
•Cameras & video
•Chat & comment

9. Relating the Story
#1 importance:
> digital storytelling is you telling your story.
You will:
• attract an audience that is genuinely interested in
what you are doing, people that will engage with
you and are interested in your Org.
• connect to your audience, draw passionate people
to your cause they will connect much better than
those that aren't really interested in what you
have to say or the things you are doing.
• get your message out there.

10. Some dynamic tools…
Infographics
Pinterest
Instagram

11. Infographics as tools
•Who it serves
•Audience it connects
•Free creation tools
http://www.infogr.am
http://piktochart.com
http://wordle.com
http://visual.ly/
•Graphics & cause
•Sharing
•Pros / Cons

12. Pinterest as a tool
•Who it serves
•Audience it connects
•Nonprofit account
•Pinning a cause
•Sharing
•Pros / Cons

13. Instagram as a tool
•Who it serves
•Audience it connects
•Nonprofit account
•Instagram & cause
•Sharing
•Pros / Cons

14. Ideas, Examples & Reference
Webstagram for Nonprofit Orgs
http://http://web.stagram.com/n/nonprofitorgs
Pinterest Video Storytelling for Nonprofits
http://www.pinterest.com/mediacause/nonprofit-video-storytelling
Photos & Text – Charity: Water
http://www.charitywater.org/projects/fromthefield/rwanda.php
Pinterest – Charity: Water
http://www.pinterest.com/charitywater/
Infographics for Nonprofits – Beth Kanter
http://www.pinterest.com/kanter/nonprofit-infographics/
10 NPO Examples of Pinterest Marketing
http://blog.hubspot.com/marketing/10-nonprofits-nailing-pinterest-marketing-list
Instagram for Nonprofits – picture 1000 words
https://blogs.commons.georgetown.edu/csic/2013/03/14/...

15. Any
Questions?

16. GreenIT / Techtogether
@GreenITTech
Techtogether.ca
Gccgreenit.ca
greenit@greencommunitiescanada.org
705 745 7479 x117

17. G2 Give Green Canada
Monthly Giving – Learning Together
is made possible by:

18. G2 Give Green Canada
Monthly Giving – Learning Together
This webinar is powered by

19. G2 Give Green Canada
Monthly Giving – Learning Together
• Thank you for joining us today
Contact Information:
• Natasha van Bentum by email
vanbentum@gmail.com
• Twitter: @GiveGreenCanada