8. Interweb & Webernet
• These are things that
do not exist. Avoid this
terminology.
• Yes, seriously.
9. Social Media: The Web 2.0
• The Web 1.0 • Web 2.0: The next
– Google generation…
– Email – User-generated content
– HTML – Crowd-sourcing
– Users are consumers of – Social Media
content – Mobile
What’s next?
10. How do you “do” social media?
• The reverse of everything you know about
marketing
• Push v. Pull
• Broadcast v. One-on-One
• Conversions & Conversations
• Get comfortable with change
• It isn’t an exact science… It’s a new frontier
• Is it really free?
• Where do you start?
11. What to do:
• Make a plan
• Set SMART goals
– Specific, measurable, attainable, realistic, timely
• Be consistent
• Stick to your brand image
• Share great content
• Be engaging
• Be a good listener
12. What not to do:
• Don’t be pushy
• Don’t spam
• Don’t try to grow your network too quickly
• Don’t try to sell
• Don’t use traditional marketing techniques
• Don’t forget to say “Thank you”
13. Great Content: What is it?
• Created for your ideal customer
• Helpful, informative, and entertaining
• Sent out on a consistent basis
• Can “go viral” quickly and easily
• Linked to your website (ideally a
product, service, or blog)
• Includes a call to action
21. Google+
• Male-dominated
• 25-34
• Middle Class
• Techies
• Inactive Majority- Only 17% Usage
• Peaked at 13.4 Million Unique Visitors per
month (declining)
• 61% of Top 100 brands use Google+ Pages
25. Twitter
• 465 Million Accounts
• 175 Million Tweets per Day
• 8% of US Internet Users
• Hispanic female, 20-Something, Attended
College
• Media outlets are by far the most active users
• 77% of Top 100 Companies use Twitter
• 24% check updates every day; 21% never check
28. Facebook
• 845 Million Monthly Active Users
• 100 Billion Connections
• 1 of 5 Pageviews
• 75% of Millennials (18-29) are on Facebook
• Largest publisher of all US display ad impressions
• 39% of business owners plan to spend money on Facebook ads this
year
• 27% of interaction comes through the newsfeed- the most
important place to reach fans
• Advertising shows effects similar to TV
• Greatest growth ages 35-49
• Of people who use social media 95% or more of ALL AGE GROUPS
are on Facebook (LinkedIn next with 28%)
34. What do we do again??
• Post “Great” content:
– Created for your ideal customer
– Helpful, informative, and entertaining
– Sent out on a consistent basis
– Can “go viral” quickly and easily
– Linked to your website (ideally a product, service,
or blog)
– Includes a call to action
38. Great Content: What is it?
• Created for “P1”
• Helpful, informative, and entertaining
• Sent out on a consistent basis
• Can “go viral” quickly and easily
• Ideally linked to station website or blog
• Includes a call to action
39. Tips
• Be yourself
– USC Study on Radio Personalities
• Listen and RESPOND
– Always acknowledge comments
• Two-Way Communication
– Ask questions, fill in the blank, caption “contest”
• Keep it short
– Think “Headline.” 90-150 Characters
• Use pictures and videos
• Limit niche/local content
• Match posts with breaks
40. Ideas
• New song?
– Post the video and ask what people think
• Breaking news?
– Don’t be late to the party! Ask a question- and
anticipate the response (keep it short).
• Caption contests
• Fill in the blank
• Follow web news sources
• What would make you respond?
41. Who’s Posting, How Much, and When?
• 2 Posts per Shift
– Vary times- see what works best
– Post in your timeslot only (when live)
• Take turns nights and weekends
• Check the page to make sure no one posted
similar content