Marketing Communications course Final Project, 2010

1. Kanya Leenutapong 5045304728 Narissara Chiraguna 5045324228 Pantipa Prangsitong 5045342528

3. CHOCOLATE FACT. Chiang Mai Pattaya Central World

4. SWOT Analysis STRENGTH: Unique focus on ONE product OPPORTUNITY: Genius Planet Zone WEAKNESS: Location THREAT: Competition and Health Concerns

5. Target Profile Nong Annie and Danny Parents of Nong Nong’

6. Perceptual Map Present Future

7. Did You Know…it’s the CHOCOLATE FACT .

10. Logo and Mascot

11. Consumer Activation Event

12. Consistent Touch Points

15. Menu

18. Print Advertisement

21. Execution Timeline

24. Did you know… we really appreciate your attention… THANK YOU!!