The document discusses various trends in the hospitality and tourism industries in India and globally. It describes how the hospitality industry encompasses lodging, restaurants, event planning, theme parks and other tourism-related fields. It then outlines emerging trends in Indian tourism like increasing tourist numbers and earnings. Some key niche tourism products discussed include rural, golf, adventure, medical, wellness, ecotourism, rail and spiritual tourism. New technologies are also enabling trends like mobile bookings and staying connected during travel.

2. .
By
T. Narendra Reddy
BHM

3.  What
Is Hospitality Industry ?
The hospitality industry is a broad category of
fields within the service industry that
includes lodging, restaurants, event planning, theme
parks, transportation, cruise line, and additional fields within
the tourism industry.

4.  What

is Tourism Industry ?
Tourism is travel for recreational, leisure, or
business purposes. The World Tourism
Organization defines tourists as people
"traveling to and staying in places outside
their usual environment for not more than
one consecutive year for leisure, business
and other purposes".

5. Emerging Trends in Travel &
Tourism in India
 Recent Trends In Indian
Tourism: The tourist numbers and

activities in India seem to suggest more of an
optimistic scenario. The gloomy phase of 200809 has been mediated successfully with
focused policy interventions and industry
initiatives that in turn added momentum to the
growth process
Another pertinent dimension worth noticing is
the relationship between the growth in tourist
arrivals and the earnings during this period. For
instance, in rupee terms, the annual increase
in earnings has been much faster to that of

6. Percentage Change in Monthly
International Tourist Arrivals and
Revenue- India

7. Trend in Domestic Tourist
Arrivals in India

8. Indian Nationals Going Abroad

9. Quest For New Tourism Products



India‟s Tourism Policy (2002) has accorded great
importance for tourism product development and
diversification to increase the numbers of domestic
and international tourists.
It goes without saying that India‟s ancient
civilization, cultural diversity, unmatched heritage
sites and other cultural manifestations have allured
the tourists through ages and would continue to be
its prime USP.
But, the tourist motivation and purpose of
holidaying areundergoing fast changes and that
makes it imperative to create new tourism product
offerings to satisfy the new tourist class.

10. Rural Tourism

India is a country of
villages and
showcasing the rich
rural life, art, culture
and heritage in
villages in
responsible manner
would be mutually
beneficial since
tourism and
conservation
complement each
other.

11. Golf Tourism

Golf is considered to be a
game of rich and is quite
popular in advanced
countries. A potentially
viable market segment is
also emerging in the
country. Recognizing the
potential to develop golf as
a niche tourism product for
attracting both international
and domestic
tourism, Ministry of Tourism
took many bold initiatives
to identify and strengthen
the development.
Recently, it organized a
workshop (January 2011)
in New Delhi on “Promotion
of Golf Tourism” to evolve a

12. Adventure Tourism


The urge for adventure is
there in every humanbeing. Perhaps due to this
innate nature of man that
adventure tourism is one of
the most popular niche
segments of tourism
industry
Owing to India‟s enormous
geo-physical diversity, it
has taken a big shape over
the years. Adventure
tourism is very much a part
of India‟s tourism policy
and almost ever State has
definite programme to
identify and promote its

13. Camping Sites

Promotion of Camping
sites has been encouraged
with adequate
acknowledgement of its
adverse effects on
environment. Besides
providing unique
rewarding
experiences, responsible
conduct of camping can
be a major source for
both additional economic
opportunities in remote
areas as well as an
instrument of
conservation.

14. Medical Tourism

Medical tourism or
health tourism is
often described as
rapidly growing
segment in the
country. India is
adequately equipped
with state-of-the-art
hospital
infrastructure and
facilities to treat
many critical
illnesses.

15. Cont…,


By now, India has been able to establish as a
favorite destination for many complex
surgeries like cosmetic surgery, joint
replacement surgery, cardiac surgery and like at
very low cost in comparison to the developed
countries. This indeed gives great momentum
for the hospitals in particular and tourism in
general.
Many specialized hospitals and tour operators
have already come up to promote themedical
tourism.

16. Wellness Tourism

The core of wellness
tourism in India is the
ancient medical system of
Ayurveda combined with
the system of Yoga. Indeed,
many states in the country
have already taken great
strides to promote wellness
as a tourist product.
Wellness tourism may be
described as travelling for
the purpose of revitalizing
one‟s health and spiritual
well-being especially
through alternative healing
practices.

17. Ecotourism

India is often termed as
hotspot of bio-diversity and
this rich natural heritage is
unparallel in many ways. Such
valuable resource base gives
impetus for the practice of
variety of alternate tourism
forms and many of which are
already in existence. The
national parks, wildlife
sanctuaries, biosphere reserves
and a multitude of other
natural settings are indeed
avenues for not only learning
and experiencing the natures‟
splendidly and life systems but
also a major source for great
variety of adventure offerings

18. Highway Tourism


Highways are like veins in the symbolic body
of a country. Even in the most ancient times,
the kings have well envisaged the importance
of highways and constructed numerous inns
and wells to facilitate the travelers.
In modern times too, initiatives has been taken
to develop tourism infrastructure along the
highways so that it caters the travelers and
provides income and employment
opportunities along the hinterland. Haryana
has been pioneering this concept in successful
fashion.

19. Rail tourism:


Indian Railway Catering and Tourism Corporation
(IRCTC), a public sector enterprise under Indian Railway,
promotes rail tourism in India. From luxury trains to
steam locomotive trains, hill charters and Char Dham
trains; it offers the tourists with attractive options and at
the reasonable costs. Maharaja Express, Mahaparinirvan
Express (Buddhist circuits), Bharat Darshan and Bharat
Tirth are some of its famous train journeys.
It also has provisions for charters and exclusive tour
packages. Besides IRCTC initiatives, state-level
corporations and private operators also operate tourist
trains. Indeed, the world famous Palace on Wheels and
Deccan Odyssey are part of successful rail tourism
initiatives in theworld.

20. Heliport tourism


21. Spiritual Tourism
Globally people are increasingly mentally
disturbed and looking for solace in spiritual
reading, meditation and moments of divine
ecstasy. Our country has been known as the
seat of spiritualism and India‟s cosmopolitan
nature is best reflected in its pilgrim centers.
 Thus India has been respected as a
destination for spiritual tourism for domestic
and international tourists. Spiritual tourism is
also termed as religious heritage tourism.


22. Sustainable Tourism

The concept of
sustainability means
that mankind must live
within the capacity of
the environment that
supports. Sustainable
development has been
defined briefly as “that
which meets the needs
of the present without
compromising the
ability of future
generations to meet
their own needs”.

23. MICE Tourism

24. Top Trends in Airlines, travel & tourism
Low
cost
In 2012 low cost operators were
responsible for 23% of all US air traffic.
However, discount carriers are now
finding that they are having to compete
on more than just price as customers are
demanding higher levels of comfort and
entertainment. This has led to the
„discount diva‟ — a customer who has
sophisticated tastes in relation to airport
and in-flight services, but expects
bargain basement prices too.

25. The death of distance
How about lunch in Paris or dinner in New York? This
isn‟t as crazy as you might think (even if you live in London)
because people are getting used to going further. What was once
exotic is now considered ordinary, which means that travellers are
constantly seeking out new and further flung destinations like Latin
America and Asia. Part of the reason for this is the growth of low
cost carriers pushing routes further out.

US carriers like Jet Blue, Spirit and AirTran are all adding
destinations like Jamaica, Costa Rica and the Dominican Republic to
their schedules. It‟s also got something to do with people having
more money to spend and airlines making the experience more
comfortable. One could even argue that it‟s to do with security post
9/11. If you‟ve got to get to an airport 2 or 3 hours before your
flight you might as well make the journey worthwhile by going
somewhere far away.


26. Luxury travel

As low cost services spread across the world, so too
does the appeal of the opposite: high-cost, high
touch exclusivity and personal pampering. For
some, low cost fares leave extra cash to splash out
on expensive hotels, while for others business and
first class cabins are the new hotels. And, of
course, the more travellers get used to luxury, the
more of it they want, which leaves them with
something of a dilemma. How to set yourself apart
from everyone else when almost everyone else
seems to have exactly the same idea?

27. Planned spontaneity

Travellers are taking advantage of the
plethora of no-frills airlines, affordable
hotels (also booked at the last moment) and
last-minute/find-and-seek websites to
increasingly act on a whim. Thus making
spontaneous decisions to go somewhere is
becoming the norm, especially for the
Internet generation who do everything at
Internet speed.

28. Just relax

The more life speeds
up, the more people will
want to step off for a
while. Hence the growth
in spa
experiences, personal
indulgences and stress
relief holidays. This trend
is even influencing
domestic architecture and
interior design with
bathrooms turning into
spa heavens and whole
houses turning into tiny
resorts of sorts.

29. Experiential travel

According to the World Tourism Organisation, cultural
holidays are the fastest growing sector of the tourism
market. This segment includes everything from
backpackers looking for „real‟ experiences half way up
the Amazon, to flocks of retirees booking cultural tours
through SAGA or the British Museum. As a result
towns and cities are increasingly marketing themselves
using whatever nature and history have given them. This
dovetails with an increased interest in unusual but „safe‟
destinations. Examples would include former Soviet
bloc countries such as Bulgaria and Balkan countries,
especially Croatia. Another emerging segment that is
part of this cultural voyeurism is what‟s been called
religious tourism.

30. Mobile: Paper Tickets Will
Become Passé

One of the most underrated
elements of Apple‟s iOS6 launch
last fall was the debut of its
new Passbook app. An
“electronic wallet,” it manages
everything from hotel and flight
reservations to loyalty and gift
cards, and makes it easy to access
related electronic documents
(boarding passes; tickets;
coupons). Passbook has already
been embraced by airlines
including United, American, and
Lufthansa and hotel groups such
as Starwood. Given Apple‟s
extraordinary reach, it won‟t be
long before other companies join
in, transforming the way we travel.

31. Transportation: You Will Share
a Ride
To the delight of kindergarten teachers
around the globe, travelers will
embrace the idea of sharing this
year—at least when it comes to
getting around.
 By Bike: Ten thousand short-term
rental bikes will hit New York City this
March—joining 477 other bike-share
programs from Seattle to Seoul.


32. Cont…,
By
Car: The hourly car rental gets even more
convenient with Car2go, which lets you locate and drive
a nearby vehicle without a reservation—and park it in
any legal space of your choosing. The service is
available in 17 cities worldwide.
By Taxi: New apps, from Chicago‟s Taxi
Share to Boston‟s GobiCab and New York‟s Cab
Corner are making it easier than ever to split fares.
By
Private Plane: Offering a new twist
on fractional jet ownership, Share-a-Jet Exchange lets
members hitch a ride on someone else‟s jet—potentially
halving the cost of a private flight.

33. Tech: You Will Stay Connected
at 35,000 Feet
In-flight Wi-Fi

pioneer Gogo is now
available on 1,500 planes
flown by nine North American
carriers, while Singapore is
the latest international carrier
to begin a fleet-wide rollout
using OnAir technology. Up
next: faster connectivity, led
by JetBlue, which is
launching free service early
this year—a refreshing
change, now that some
domestic carriers charge as
much as $40 per flight. And
there are more innovations in
the works, as American,
Delta, and a handful of other
airlines adopt video-

34. Six Technology Trends
Revolutionizing The Hospitality
Industry
Cloud / Software as a Service (SaaS)
 Mobility
 Social
 Personalised systems
 Integration
 Globalisation


35. Top Hospitality Industry Trends
for 2013








Increase in Travel's Personal Value
Expect More International Visitors
Social Media and Mobile Will Be Inseparable
Photo-Sharing Will Dominate
More Unrehearsed Marketing Videos
Content Marketing Will Replace Traditional
Advertising
Guests Will Crave Food, Not Celebrity Chefs
More Meeting Planners via Social Networks

36. Thank U