How you use Twitter will define your business. This presentation will introduce you to Twitter and how you should use it in business.

1. HOW TO USE TWITTER IN
BUSINESS
National Association of Pakistani Entrepreneurs

2. WHAT ISTWITTER?
Twitter is an online social networking
service that enables users to send and
read short 140-character messages called
"tweets".

3. TWITTER HANDLE
ATwitter handle is also known
as a username.This is the
name you select to represent
yourself or the company on
Twitter

4. FOLLOWER
A follower is someone who
has subscribed to receive your
updates.You can view how
many followers you have on
yourTwitter Profile Page.

5. TO FOLLOW AND FOLLOW BACK
Following someone onTwitter is
the action users take to subscribe
to someone’s updates onTwitter.
It’s the same as adding some one
on Facebook.
Follow back is when you subscribe
back to someone who has
subscribed to you.

6. HASHTAG (#)
A hashtag is aTwitter tagging system used to
aggregate the conversation surrounding an
event, topic, or theme. Hashtags can easily
be created by combining a # with a word,
acronym, or phrase (#WORD) and used as a
tag within tweets.

7. RETWEET (RT)
A retweet is an action taken to
repeat what someone else has
already tweeted. People do this is
someone has said something that
may be valuable to their own
network.

8. TWITTER LISTS
Twitter lists are public lists
that anyTwitter user can
create.Twitter lists generate
Twitter streams that include
specificTwitter users.

9. TRENDINGTOPICS
Displayed on the right hand side of your
Twitter homepage, trending topics are
words, phrases or hashtags that are popular
(trending) onTwitter at a given time.These
can be organised by location and are updated
in real time.

10. PROMOTEDTWEETS
Promoted tweets are tweets that have been
supported by and promoted by paid
marketing efforts. (they work like PPC)

11. TWITTER FROM A BUSINESS PERSPECTIVE
In short twitter is a relationship-building and relationship
maintenance tools; the most obvious reason businesses
useTwitter is to meet potential customers and leads the
same way you would at a networking event or
tradeshow.

12. USE OFTWITTER IN BUSINESS
 Develop and promote your brand
 Interact with your customer base
 Track what people are saying about your company and brand
 Create a buzz of upcoming events
 Help individual employees act as liaisons to the public
 Promote other content you have created such as webinars, blogs, posts or
podcasts
 Generate sales leads

13. DECIDEYOUR PURPOSE
WHY AREYOU USINGTWITTER?
 SomeTwitter users utilize the social media site to build their company brand or
generate leads.There are bloggers who use the platform to share ideas and
articles and to see what others are writing about. Some people checkTwitter for
news, while others want to see what celebrities or friends are up to.
 Defining your purpose will help you decide who to follow and what kind of
information to share.

14. FOCUS ONYOUR PASSION
 There are millions ofTwitter users tweeting thousands of pieces of information
every second. It is easy to get overwhelmed by and lost in the noise. Rather than
trying to soak it all in and repurpose everything, focus on your passion.
 Don’t be a jack of allTwitter subjects and a master of none.Tweets surrounding
your passion are going to be stronger. Plus, you will attract users who have similar
interests. If you don’t focus, you will attract meaningless followers, if any at all.

15. DEFINEYOUR BRAND
 Once you have zeroed in on your purpose and passion, decide how you want the
Twitter world to view you.
 Do you want to specialize in one subject to attract a targeted audience? Or do you
want to be more general, tweeting about numerous topics? Do you want your
tweets to be funny and casual or very professional? Is your goal to be a thought
leader or celebrity?This will give you direction on who to follow and what to
tweet.

16. DETERMINEYOUR STRATEGY
If your goal is to influence, promote or sell, your strategy should be communication
based.You are going to want to attract attention.To attract attention, you are
going to need to tweet, direct message, engage with other users and focus on
getting information out in theTwitter world.
Is it to listen?
If you are usingTwitter to keep up on news, learn, provide customer service or
perform market analysis, your strategy should be to listen.You are going to want to
decide who will provide the content you’re interested in and follow them.You will
also want to learn how to utilize filtering tools, including hashtags andTwitter lists.

17. GRABYOUR NAME, BRAND OR PERSONA
 When you are signing up, you will need to decide yourTwitter
name, which is how people will tag you in tweets and ultimately
how you will be known onTwitter. Mine is my name,
@hwaqark. If you can’t get your own name, add your passion or
function like @hwaqarkSells or something. My company
address is @hexservices. Choose something that fits you or your
business.

18. DON’TS OFTWITTER
 DON’T: Be a robot
 DON’T: Engage just with your followers
 DON’T: Overuse hashtags
 DON’T: Be self-centered
 DON’T: Spam

19. NATWEST KINGSTON- WHAT PEOPLE ARE
SAYING

20. THANKYOU