The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. This infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns.

1. 29 30 31
1
MONTHLY
BILLION
DAILY MOBILE ONLY
MILLION MILLION
556 296
ACTIVEMOBILEUSERS
Facebook made nearly as much on
mobile in Q4 2013 as it did from
mobile and desktop in Q4 2012.
*Nanigans Data
MOBILE vs. DESKTOP
BY VERTICAL
Itʼs no secret that the worldʼs top brands have embraced
Facebook mobile advertising with mobile generating
more than half of the companyʼs revenue in Q4 2013.
Find out why Facebook mobile is growing so rapidly.
CTR CPM CPC
1.56% 5.73 0.37
0.99% 6.86 0.69
0.58% 4.97 0.86
1.60% 4.69 0.29
1.78% 7.62 0.43
0.75% 5.65 0.75
eCommerce
Education
Financial
Services
Games
Lead Gen
Travel
$
MOBILE
CPM
CPC
CTR
www.nanigans.com
Created By: Shaun McGrath and Laurie Cutts
CPC
.33 .63
FB mobile app install ads have delivered
more than 145 million installs from Apple’s
App Store and the Google Play Store.
Facebook Drives
App Installs
CPM
100010005.07 100010004.84
ANDROID vs. IOS
0.30 0.49
5.33 4.86
1.76% 0.98%
MOBILE APP INSTALLS
AD TYPE
PAGE POST MOBILE ADS
.40
CPC
1.16%
CTR
.24
CPC
2.65%
CTR
FACEBOOK MOBILE
ADVERTISINGPERFORMANCE
FACEBOOK MOBILE
ADVERTISINGPERFORMANCE
To analyze the data in its historical cont-
ext, an aggregate data set was built from
over 100 advertisers and partners who
have been active on the Nanigans Ad
Engine platform during Q3-Q4 2013.
*Nanigans Data
*Nanigans Data
*Nanigans Data
BY VERTICAL
CTR CPM CPC
1.56% 5.73 0.37
0.99% 6.86 0.69
0.58% 4.97 0.86
1.60% 4.69 0.29
1.78% 7.62 0.43
0.75% 5.65 0.75
eCommerce
Education
Financial
Services
Games
Lead Gen
Travel
$
MOBILE
CPM
CPC
CTR
www.nanigans.com
Created By: Shaun McGrath and Laurie Cutts
FB mobile app install ads have delivered
more than 145 million installs from Apple’s
App Store and the Google Play Store.
Facebook Drives
App Installs
ANDROID vs. IOS
0.30 0.49
5.33 4.86
1.76% 0.98%
MOBILE APP INSTALLS
AD TYPE
PAGE POST MOBILE ADS
.40
CPC
1.16%
CTR
.24
CPC
2.65%
CTR
To analyze the data in its historical cont-
ext, an aggregate data set was built from
over 100 advertisers and partners who
have been active on the Nanigans Ad
Engine platform during Q3-Q4 2013.
*Nanigans Data
*Nanigans Data
*Nanigans Data