The prevalence of smartphones has left the door wide open for eCommerce companies to drive holiday sales through mobile advertising. What shopping trends can we expect this holiday season? Here are 10 charts to keep you in the loop.

1. 2014 Holiday Shopping Trends
in 10 Charts
The Rise of Mobile

2. Consumers will continue to spend more.

3. Mobile commerce spend is projected at $7.9 billion

4. “Thanksgiving will be the most mobile
shopping day of the year.”

5. “Shoppers are more mobile savvy than ever.”

6. “Mobile devices and laptops own the holidays, and
desktops are losing ground.”

7. “Shoppers under 40 most likely to research
on smartphones.”

8. One device just isn’t enough anymore.

9. “Omni-channel shoppers are segmented into
three categories.”

10. Which social media channels will you use to decide
what gifts to buy and where to buy them?
Holiday shoppers prefer Facebook over
other social media channels.

11. Marketers recognize the effectiveness of Facebook.