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Ideas to Increase Sales Ratio
 Build your industry and your company
 Articulate the value of your offering
 Position your offering against what’s
most important to the client
 Talk about investment drivers such as
appreciation value or return on investment
 Use your prospect’s imagination to
stimulate involvement and participation
 Don’t bore your prospects with facts and
figures. Build stories based on experiences
 Shift the discussion from logic to imagery
and emotion
 Take time to build a foundation of trust so
that they truly feel that you are a credible
source
 Create connections with your prospects.
Learn to focus on their success.
 People don’t just buy your product and
services. They buy what your products will do
for them
 Do not assume that your prospects will
connect your offering to what they are
looking for. ASK QUESTIONS.
 Remind your prospects of their “needs”;
then connect the dots
 Hear the customer’s perspective – without
defending or interrupting
 There are hidden gems in the answer – the
opportunity to answer any concerns, and often
a direct route to the close

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Ideas to Increase Sales Ratio

  • 2.  Build your industry and your company  Articulate the value of your offering  Position your offering against what’s most important to the client  Talk about investment drivers such as appreciation value or return on investment
  • 3.  Use your prospect’s imagination to stimulate involvement and participation  Don’t bore your prospects with facts and figures. Build stories based on experiences  Shift the discussion from logic to imagery and emotion
  • 4.  Take time to build a foundation of trust so that they truly feel that you are a credible source  Create connections with your prospects. Learn to focus on their success.
  • 5.  People don’t just buy your product and services. They buy what your products will do for them  Do not assume that your prospects will connect your offering to what they are looking for. ASK QUESTIONS.  Remind your prospects of their “needs”; then connect the dots
  • 6.  Hear the customer’s perspective – without defending or interrupting  There are hidden gems in the answer – the opportunity to answer any concerns, and often a direct route to the close