Ferdinando Scala, Strategy Director at Razorfish Healthware, talks about how the current explosion of medical sensors and collaborative knowledge-building platforms, have made possible the rise of Crowdsourcing and BigData tendencies in healthcare. It was the opening Keynote Speech at UXCON 2013 conference, hold at USI (Università della Svizzera Italiana), Lugano, Switzerland, on October 26, 2013.